Rascasse Audience Intelligence

British blues Audience in United States

A data profile of the people who buy, follow and care about British blues in United States — modelled from more than twelve digital signal sources. British blues has an estimated audience of 2,552,470 people in United States.

#217among Musical genre in United States#5573among Topic in United States#1237in Music & Radio

The average British blues fan in United States is 47.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Robert Plant, Keith Richards, Fleetwood Mac, with strongest over-indexing on Robert Plant (16.32× the country average).

Demographically, the British blues audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical British blues fan in United States is more male, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Robert Plant.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British blues profile in United States.

Audience size
2.6M
in United States
Gender
39.1%♀
60.9% male
Age
47.2
average years
Country rank
#11734
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British blues fans

39.1% are female, 60.9% are male, average age 47.2.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for British blues audience in United States
MetricValue
Female39.1%
Male60.9%
Average age47.2
Estimated audience size2,552,470
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the British blues audience in United States
Age bracketShare%
16-1910%
20-299%
30-3912%
40-4925%
50+44%
Fig. 04

Worldwide distribution

34.3%

of the worldwide British blues audience comes from United States.

Worldwide audience distribution share by country for British blues
CountryShare
United States34.3%
United Kingdom10.6%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British blues audience in United States is strongest.

Fig. 05

Top regions by affinity

British blues fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.23×
02Vermont~5K1.21×
03North Dakota~6K1.18×
04Montana~8K1.17×
05South Dakota~7K1.17×
06Idaho~10K1.13×
07West Virginia~10K1.10×
08Maine~10K1.10×
09New Hampshire~10K1.08×
10Mississippi~20K1.07×
11New Mexico~10K1.07×
12Rhode Island~9K1.07×
13Delaware~8K1.07×
14Hawaii~10K1.04×
15Washington, District of Columbia~8K1.02×
16Kansas~20K1.01×
17Nebraska~10K1.01×
18Arkansas~20K0.98×
19Oregon~30K0.97×
20Oklahoma~30K0.97×
21Connecticut~20K0.97×
22Nevada~20K0.97×
23Iowa~20K0.96×
24South Carolina~40K0.95×
25Alabama~30K0.95×
26Kentucky~30K0.95×
27Utah~20K0.95×
28Louisiana~30K0.94×
29Washington~50K0.93×
30Wisconsin~40K0.93×
31Missouri~40K0.92×
32Minnesota~30K0.92×
33Tennessee~50K0.91×
34Massachusetts~50K0.91×
35Indiana~40K0.90×
36Maryland~40K0.89×
37Colorado~40K0.89×
38Arizona~50K0.88×
39Michigan~60K0.87×
40Virginia~50K0.86×
41New Jersey~60K0.85×
42Ohio~70K0.84×
43Georgia~70K0.84×
44North Carolina~60K0.84×
45Pennsylvania~70K0.83×
46Illinois~70K0.82×
47New York~100K0.79×
48Florida~100K0.78×
49California~200K0.75×
50Texas~200K0.72×
Fig. 06

Affinity by region

Affinity by region — British blues, United States
0.72×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British blues audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British blues audience
#·InterestCategoryAffinity×
01InboxDollarsBusiness & Career20.00×
02Robert PlantMusic & Radio16.32×
03Keith RichardsMusic & Radio13.86×
04Jimmy PageMusic & Radio11.06×
05Jimi HendrixMusic & Radio10.89×
06Fleetwood MacMusic & Radio10.81×
07Mick JaggerMusic & Radio10.43×
08Led ZeppelinMusic & Radio10.02×
09Yoko OnoMusic & Radio9.83×
10Eddie Van HalenMusic & Radio9.43×
11Rod StewartMusic & Radio9.40×
12Billy IdolMusic & Radio9.17×
13Scorpions (band)Music & Radio9.06×
14stevie nicksMusic & Radio6.65×
15The Beach BoysMusic & Radio6.04×
16Bob DylanMusic & Radio5.81×
17Genesis (band)Music & Radio5.03×
18Paul McCartneyMusic & Radio5.02×
19RockabillyFashion & Accessoires3.68×
20Michael JacksonMusic & Radio2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British blues audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British blues audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
TraditionCONSERVATISM1.78×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British blues audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Social Media UsageJOY0.80×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British blues have in United States?

British blues has an estimated audience of 2,552,470 people in United States, concentrated in California and Texas.

02

What is the gender split and age of British blues fans?

39.1% of British blues fans are female, 60.9% are male, with an average age of 47.2 years.

03

Which brands do British blues fans like most?

British blues fans show strongest brand affinity for Robert Plant (16.32×), Keith Richards (13.86×), and Fleetwood Mac (10.81×) over the country average.

04

Where do British blues fans live in United States?

British blues fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do British blues fans also like?

Beyond British blues itself, the audience over-indexes on Keith Richards (13.86×), Fleetwood Mac (10.81×), Mick Jagger (10.43×), and Led Zeppelin (10.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for British blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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