Brockton, Massachusetts Audience in United States

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Brockton, Massachusetts has an estimated audience of 353,020 people in United States. 54.4% are female, 45.6% are male, average age 40.3. Top regions: Massachusetts, Rhode Island, New York. Top brand affinities: Alaska, Life of Pi, Pro-Ject, Hammock camping, Arrietty.

The average Brockton, Massachusetts fan in United States is 40.3 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Rhode Island, New York. Top brand affinities include Alaska, Life of Pi, Pro-Ject, with strongest over-indexing on Alaska (15.71× the country average). Demographically, the Brockton, Massachusetts audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Brockton, Massachusetts fans

Demographic split for Brockton, Massachusetts audience in United States
MetricValue
Female54.4%
Male45.6%
Average age40.3
Estimated audience size353,020

Audience persona

The typical Brockton, Massachusetts fan in United States is balanced, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Brockton, Massachusetts in United States
RegionReachAffinity
Massachusetts185,19526.63×
Rhode Island10,6379.47×
New York9,7290.49×
California7,6170.2×
Florida6,8550.29×
Texas4,6490.15×
Pennsylvania4,0700.34×
New Hampshire3,8552.77×
Connecticut3,7891.07×
Illinois3,1750.27×
New Jersey2,9980.33×
Georgia2,7770.26×
North Carolina2,6240.25×
Tennessee2,2830.32×
Virginia2,2630.26×
Ohio1,8480.17×
Michigan1,4590.16×
Maryland1,4380.24×
Indiana1,3930.22×
Maine1,3111.04×
Washington1,1870.17×
Arizona1,0320.14×
South Carolina9940.19×
Missouri9720.17×
Colorado8860.16×
Utah8830.28×
Minnesota7840.15×
Alabama7820.16×
Wisconsin7150.13×
Louisiana7020.15×
Kentucky6620.15×
Oklahoma5920.15×
Oregon5550.14×
Montana5340.54×
Nevada4810.14×
Vermont4800.77×
Arkansas4260.15×
Iowa3810.13×
Washington, District of Columbia3620.34×
Mississippi3560.12×
Kansas3540.13×
West Virginia2430.15×
New Mexico2150.12×
Idaho2120.12×
Nebraska1860.1×
Delaware1820.19×
Hawaii1800.12×
Alaska1530.2×
North Dakota1500.21×
South Dakota1320.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brockton, Massachusetts audience
BrandAffinityCategory
Alaska15.71×Travel & Leisure
Life of Pi20×Movies & TV
Pro-Ject6.61×Music & Radio
Hammock camping10.19×Travel & Leisure
Arrietty20×Movies & TV
Hipster13.06×Politics & Society
Emperor Entertainment Group16.19×Business & Career
Academy Award for Best Production Design20×Movies & TV
Academy Award for Best Original Score19.88×Movies & TV
Ixtapaluca20×Travel & Leisure
Elsword17.86×Games
Omaha Storm Chasers20×Sports
Israel2×Travel & Leisure
Rapid prototyping16.03×Business & Career
Minnesota1.53×Travel & Leisure
IWeb16×
Hog Hunting2.96×Sports
Nebraska2.14×Travel & Leisure
UK garage4.26×Music & Radio
Electrolyte3.39×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brockton, Massachusetts audience
TraitClusterScore
Family OrientationCONSERVATISM2.58
LGBTQ+ IdentityOPEN1.68
Risk AppetiteTHRILL1.63
PatriotismCONSERVATISM1.52
Need for SecurityCONSERVATISM1.35
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Brockton, Massachusetts
CountryShare
United States91.8%
France5.8%
Canada1.4%

See Brockton, Massachusetts audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Brockton, Massachusetts have in United States?

Brockton, Massachusetts has an estimated audience of 353,020 people in United States, concentrated in Massachusetts and Rhode Island.

What is the gender split and age of Brockton, Massachusetts fans?

54.4% of Brockton, Massachusetts fans are female, 45.6% are male, with an average age of 40.3 years.

Which brands do Brockton, Massachusetts fans like most?

Brockton, Massachusetts fans show strongest brand affinity for Alaska (15.71×), Life of Pi (20×), and Pro-Ject (6.61×) over the country average.

Where do Brockton, Massachusetts fans live in United States?

Brockton, Massachusetts fans in United States are most concentrated in Massachusetts (reach 185,195), Rhode Island (reach 10,637), and New York (reach 9,729). These three regions account for the largest share of the active audience.

What other brands do Brockton, Massachusetts fans also like?

Beyond Brockton, Massachusetts itself, the audience over-indexes on Life of Pi (20×), Pro-Ject (6.61×), Hammock camping (10.19×), and Arrietty (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brockton, Massachusetts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.