Button Audience in United States

Button logo

Button has an estimated audience of 4,309,091 people in United States. 63.7% are female, 36.3% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Product design, Home equity, JDSU, Throne of Glass, Historic site.

The average Button fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Home equity, JDSU, with strongest over-indexing on Product design (5.06× the country average). Demographically, the Button audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Button fans

Demographic split for Button audience in United States
MetricValue
Female63.7%
Male36.3%
Average age42.1
Estimated audience size4,309,091

Audience persona

The typical Button fan in United States is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Button in United States
RegionReachAffinity
California577,8031.22×
Texas413,0831.12×
Florida326,1881.12×
New York280,8031.17×
Illinois152,4151.06×
Pennsylvania148,7801.03×
Georgia141,0051.06×
Ohio132,3231×
North Carolina129,4611×
Michigan121,6111.08×
Virginia113,4281.08×
New Jersey112,5861.03×
Arizona98,6191.12×
Washington95,7321.11×
Massachusetts92,7311.09×
Indiana87,5361.11×
Colorado87,3811.29×
Tennessee84,6920.98×
Maryland73,5320.99×
Missouri70,8431.02×
Alabama68,2621.13×
Minnesota64,7251.05×
Wisconsin61,0410.94×
South Carolina59,3110.91×
Louisiana55,4261×
Oregon51,9021.05×
Kentucky50,0760.93×
Oklahoma49,7711.04×
Connecticut41,4590.96×
Nevada41,0450.98×
Utah39,0781.01×
Mississippi38,6821.09×
Arkansas36,6081.03×
Kansas34,3951.01×
Iowa33,9950.96×
New Mexico22,6441.05×
Idaho19,5940.91×
Hawaii19,3001.04×
Nebraska19,2070.89×
West Virginia18,1310.9×
New Hampshire14,8960.88×
Maine13,3260.86×
Washington, District of Columbia13,0341.01×
Rhode Island12,2840.9×
Delaware10,0600.85×
Montana9,3900.79×
Alaska8,7440.95×
South Dakota7,7730.78×
North Dakota7,6560.86×
Vermont6,7120.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Button audience
BrandAffinityCategory
Product design5.06×Business & Career
Home equity2.04×Home & Garden
JDSU2.27×Business & Career
Throne of Glass5.38×Literature
Historic site3.04×Arts & Culture
Jesse Plemons2.25×Movies & TV
Fairy godmother4.7×Literature
Kendra Scott1.53×Fashion & Accessoires
Goop2.58×Internet & Social Media
Governor of Michigan3.53×Politics & Society
Noodle (Gorillaz)1.69×Music & Radio
Cherish (group)4.94×Music & Radio
Women's empowerment1.92×Politics & Society
Home staging2.22×Home & Garden
Queens College, City University of New York3.03×Business & Career
Mathcore3.24×Music & Radio
Cam Ward1.52×Sports
Jaws2.12×Movies & TV
Corona (band)2.22×Music & Radio
Hibachi2.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Button audience
TraitClusterScore
Luxury OrientationPREMIUM1.65
SustainabilityBALANCE1.64
Design AffinityPREMIUM1.6
CreativityOPEN1.43
Price SensitivityPREMIUM1.37
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Button
CountryShare
United States23.0%
Thailand9.8%
United Kingdom7.5%

See Button audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Button have in United States?

Button has an estimated audience of 4,309,091 people in United States, concentrated in California and Texas.

What is the gender split and age of Button fans?

63.7% of Button fans are female, 36.3% are male, with an average age of 42.1 years.

Which brands do Button fans like most?

Button fans show strongest brand affinity for Product design (5.06×), Home equity (2.04×), and JDSU (2.27×) over the country average.

Where do Button fans live in United States?

Button fans in United States are most concentrated in California (reach 577,803), Texas (reach 413,083), and Florida (reach 326,188). These three regions account for the largest share of the active audience.

What other brands do Button fans also like?

Beyond Button itself, the audience over-indexes on Home equity (2.04×), JDSU (2.27×), Throne of Glass (5.38×), and Historic site (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Button. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.