Cake Boss Audience in United States

Cake Boss logo

Cake Boss has an estimated audience of 1,673,807 people in United States. 79.6% are female, 20.4% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Product design, UK garage, Bank account, Isometric exercise, Natural rubber.

The average Cake Boss fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, UK garage, Bank account, with strongest over-indexing on Product design (5.13× the country average). Demographically, the Cake Boss audience skews more female with an average age of 35.0, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Cake Boss fans

Demographic split for Cake Boss audience in United States
MetricValue
Female79.6%
Male20.4%
Average age35.0
Estimated audience size1,673,807

Audience persona

The typical Cake Boss fan in United States is more female, around 35.0 years old, with strong DIY Mentality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Cake Boss in United States
RegionReachAffinity
California191,3691.04×
Texas154,3971.07×
New York154,0951.65×
Florida113,8041×
New Jersey82,2681.93×
Pennsylvania71,8731.28×
Illinois67,0981.2×
Ohio48,8190.95×
North Carolina48,5910.96×
Georgia43,3350.84×
Michigan42,6820.98×
Virginia39,2810.96×
Massachusetts36,7991.12×
Arizona34,8131.02×
Nevada33,6072.08×
Tennessee32,7760.98×
Indiana31,7061.04×
Maryland28,2700.98×
Washington27,0630.81×
Missouri27,0061×
Colorado24,1830.92×
Wisconsin22,7340.9×
South Carolina22,1910.88×
Connecticut20,6511.23×
Kentucky20,5980.98×
Alabama19,9380.85×
Louisiana19,4150.9×
Minnesota19,2470.8×
Oklahoma18,3620.99×
Oregon16,8180.88×
Utah15,6131.04×
Kansas12,9460.98×
Arkansas12,6360.92×
Iowa12,4720.9×
Mississippi11,2190.81×
Idaho7,9800.95×
Nebraska7,9390.95×
New Mexico7,3670.88×
West Virginia7,3600.94×
New Hampshire6,1320.93×
Rhode Island6,1191.15×
Delaware5,6561.22×
Maine5,5560.93×
Hawaii5,0330.7×
Washington, District of Columbia4,4880.89×
Montana3,5610.77×
Vermont2,9771.01×
South Dakota2,7690.72×
North Dakota2,4890.72×
Alaska2,3110.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cake Boss audience
BrandAffinityCategory
Product design5.13×Business & Career
UK garage8.25×Music & Radio
Bank account3.7×Business & Career
Isometric exercise11.22×Sports
Natural rubber2.34×Cars & Mobility
Nebraska Cornhuskers football3.8×Sports
Collectable1.67×Kids & Family
Stamp collecting4.06×Home & Garden
Jesse Plemons2.83×Movies & TV
9NEWS (KUSA)3.69×Movies & TV
Electrolyte3.47×Health
Hampton University8.16×Business & Career
Cachorro3.96×Pets & Animals
Tierra Cali4.79×Travel & Leisure
Mothercare2.04×Kids & Family
Jaws3.44×Movies & TV
JDSU1.69×Business & Career
Home staging2.88×Home & Garden
Janitor3.31×Home & Garden
South Asian cuisine4.44×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cake Boss audience
TraitClusterScore
DIY MentalityTHRILL1.65
Luxury OrientationPREMIUM1.62
LGBTQ+ IdentityOPEN1.55
Pet OwnershipJOY1.53
Design AffinityPREMIUM1.53
Healthy LifestyleBALANCE1.47

Worldwide distribution

Worldwide audience distribution share by country for Cake Boss
CountryShare
United States39.5%
Brazil19.9%
United Kingdom8.0%

See Cake Boss audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Cake Boss have in United States?

Cake Boss has an estimated audience of 1,673,807 people in United States, concentrated in California and Texas.

What is the gender split and age of Cake Boss fans?

79.6% of Cake Boss fans are female, 20.4% are male, with an average age of 35.0 years.

Which brands do Cake Boss fans like most?

Cake Boss fans show strongest brand affinity for Product design (5.13×), UK garage (8.25×), and Bank account (3.7×) over the country average.

Where do Cake Boss fans live in United States?

Cake Boss fans in United States are most concentrated in California (reach 191,369), Texas (reach 154,397), and New York (reach 154,095). These three regions account for the largest share of the active audience.

What other brands do Cake Boss fans also like?

Beyond Cake Boss itself, the audience over-indexes on UK garage (8.25×), Bank account (3.7×), Isometric exercise (11.22×), and Natural rubber (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cake Boss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.