Campbell Soup Company Audience in United States

Campbell Soup Company logo

Campbell Soup Company has an estimated audience of 1,178,793 people in United States. 56.5% are female, 43.5% are male, average age 42.5. Top regions: Pennsylvania, New Jersey, California. Top brand affinities: Elsword, Israel, JFK (film), Pillow, 3D printing.

The average Campbell Soup Company fan in United States is 42.5 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, California. Top brand affinities include Elsword, Israel, JFK (film), with strongest over-indexing on Elsword (21.91× the country average). Demographically, the Campbell Soup Company audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Campbell Soup Company fans

Demographic split for Campbell Soup Company audience in United States
MetricValue
Female56.5%
Male43.5%
Average age42.5
Estimated audience size1,178,793

Audience persona

The typical Campbell Soup Company fan in United States is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Campbell Soup Company in United States
RegionReachAffinity
Pennsylvania154,7233.9×
New Jersey107,7703.59×
California102,6710.79×
Texas76,3140.75×
North Carolina68,0371.92×
New York67,7791.03×
Florida64,3590.81×
Illinois57,9871.48×
Ohio56,2761.55×
Wisconsin36,0502.03×
Virginia31,0971.08×
Indiana26,7881.24×
Georgia25,9650.72×
Michigan25,0380.81×
Massachusetts22,3250.96×
Arizona20,6990.86×
South Carolina19,7291.11×
Tennessee18,4610.78×
Washington17,0810.72×
Maryland16,7720.83×
Missouri15,1330.8×
Connecticut13,9501.18×
Kentucky13,6240.92×
Oregon13,0400.97×
Colorado12,4320.67×
Minnesota11,5830.69×
Alabama11,4380.69×
Arkansas9,2450.95×
Oklahoma8,4760.65×
Utah7,7980.74×
Louisiana7,6620.5×
Iowa7,1800.74×
Kansas5,8270.63×
Mississippi5,6910.59×
Delaware5,5471.71×
Nevada5,0470.44×
New Hampshire4,2030.9×
Idaho4,0900.69×
Nebraska3,7910.64×
West Virginia3,4900.64×
Washington, District of Columbia3,4530.97×
Rhode Island3,2040.85×
Maine3,0950.73×
Hawaii2,7230.54×
New Mexico2,6930.46×
Montana2,5690.79×
South Dakota2,0750.76×
Alaska1,9290.76×
North Dakota1,7960.74×
Wyoming1,6290.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Campbell Soup Company audience
BrandAffinityCategory
Elsword21.91×Games
Israel2.04×Travel & Leisure
JFK (film)8.53×Movies & TV
Pillow1.86×Home & Garden
3D printing1.89×Technology & Electronics
Jeep Grand Cherokee (WJ)3.35×Cars & Mobility
Jesse Plemons1.55×Movies & TV
Home staging2.24×Home & Garden
Keeper (password manager)2.52×Technology & Electronics
Boracay3.72×Travel & Leisure
Jack White1.82×Movies & TV
Jeep Wagoneer2.17×Cars & Mobility
MK1.57×Music & Radio
English literature2.47×Literature
Hayward, California3.76×Travel & Leisure
Picnic2.36×Kids & Family
Captain America (1990 film)1.52×Movies & TV
Colorado River2.07×Travel & Leisure
Gaelic football2.02×Sports
Cockpit2.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Campbell Soup Company audience
TraitClusterScore
Family OrientationCONSERVATISM1.68
Convenience OrientationPREMIUM1.68
ExtroversionTHRILL1.5
IndulgenceJOY1.41
Price SensitivityPREMIUM1.33
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Campbell Soup Company
CountryShare
United States77.6%
Canada9.1%
United Kingdom5.6%

See Campbell Soup Company audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Campbell Soup Company have in United States?

Campbell Soup Company has an estimated audience of 1,178,793 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Campbell Soup Company fans?

56.5% of Campbell Soup Company fans are female, 43.5% are male, with an average age of 42.5 years.

Which brands do Campbell Soup Company fans like most?

Campbell Soup Company fans show strongest brand affinity for Elsword (21.91×), Israel (2.04×), and JFK (film) (8.53×) over the country average.

Where do Campbell Soup Company fans live in United States?

Campbell Soup Company fans in United States are most concentrated in Pennsylvania (reach 154,723), New Jersey (reach 107,770), and California (reach 102,671). These three regions account for the largest share of the active audience.

What other brands do Campbell Soup Company fans also like?

Beyond Campbell Soup Company itself, the audience over-indexes on Israel (2.04×), JFK (film) (8.53×), Pillow (1.86×), and 3D printing (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Campbell Soup Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.