Cancer (constellation) Audience in United States

Cancer (constellation) logo

Cancer (constellation) has an estimated audience of 513,059 people in United States. 67.0% are female, 33.0% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Birthday Gifts, Minnesota, Elsword, Unique Gifts, Cachorros.

The average Cancer (constellation) fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Birthday Gifts, Minnesota, Elsword, with strongest over-indexing on Birthday Gifts (4.04× the country average). Demographically, the Cancer (constellation) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Cancer (constellation) fans

Demographic split for Cancer (constellation) audience in United States
MetricValue
Female67.0%
Male33.0%
Average age38.8
Estimated audience size513,059

Audience persona

The typical Cancer (constellation) fan in United States is more female, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Birthday Gifts.

Top regions in United States

Top regions ranked by reach for Cancer (constellation) in United States
RegionReachAffinity
California62,8301.11×
Texas51,4271.17×
Florida37,0301.07×
New York31,5591.1×
Pennsylvania18,5671.07×
Georgia18,2471.15×
Illinois18,1481.06×
North Carolina17,6391.14×
Ohio16,2631.03×
Virginia14,3261.15×
Michigan14,2091.06×
New Jersey13,6401.05×
Tennessee11,1841.09×
Arizona10,9061.04×
Maryland10,2701.16×
Massachusetts10,0540.99×
Washington9,9910.97×
Indiana9,9291.06×
Missouri8,9701.08×
South Carolina8,3401.08×
Louisiana7,8601.19×
Alabama7,7721.08×
Wisconsin7,1120.92×
Minnesota7,0220.96×
Colorado6,8040.84×
Kentucky6,5071.01×
Oklahoma6,2461.1×
Oregon5,6800.97×
Arkansas5,0631.2×
Mississippi5,0521.2×
Connecticut5,0180.98×
Nevada5,0051.01×
Iowa4,4771.06×
Utah4,2400.92×
Kansas4,0741.01×
Nebraska2,6441.03×
New Mexico2,5791×
West Virginia2,5211.06×
Idaho2,2510.88×
Hawaii2,0490.93×
New Hampshire1,7140.85×
Maine1,4710.8×
Rhode Island1,4250.87×
Delaware1,3640.96×
Washington, District of Columbia1,3420.87×
Montana1,2160.85×
South Dakota9960.84×
North Dakota9010.85×
Alaska8640.79×
Vermont6110.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cancer (constellation) audience
BrandAffinityCategory
Birthday Gifts4.04×Kids & Family
Minnesota1.9×Travel & Leisure
Elsword17.57×Games
Unique Gifts2.39×Shopping
Cachorros12.01×Pets & Animals
Guys and Dolls6.86×Music & Radio
Lebanese cuisine2.19×Food & Beverages
Tierra caliente2.05×Travel & Leisure
Magazine (band)1.66×Music & Radio
Sensibility12.86×Politics & Society
Penn & Teller1.89×Movies & TV
Buying a House1.56×Home & Garden
Enrique Hernández (baseball)3.23×Sports
Hays County, Texas2.18×Travel & Leisure
Edgars1.69×Shopping
Ezekiel Elliott1.54×Sports
Cachorros2.39×Pets & Animals
Inland Empire (film)1.89×Movies & TV
Hattiesburg, Mississippi1.8×Travel & Leisure
Sub Zero (Official)1.68×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cancer (constellation) audience
TraitClusterScore
MindfulnessBALANCE4.14
Quality AwarenessPREMIUM1.42
ExtroversionTHRILL1.34
SpiritualityBALANCE1.3
Convenience OrientationPREMIUM1.28
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Cancer (constellation)
CountryShare
Turkey22.2%
United States10.0%
Cambodia8.8%

See Cancer (constellation) audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Cancer (constellation) have in United States?

Cancer (constellation) has an estimated audience of 513,059 people in United States, concentrated in California and Texas.

What is the gender split and age of Cancer (constellation) fans?

67.0% of Cancer (constellation) fans are female, 33.0% are male, with an average age of 38.8 years.

Which brands do Cancer (constellation) fans like most?

Cancer (constellation) fans show strongest brand affinity for Birthday Gifts (4.04×), Minnesota (1.9×), and Elsword (17.57×) over the country average.

Where do Cancer (constellation) fans live in United States?

Cancer (constellation) fans in United States are most concentrated in California (reach 62,830), Texas (reach 51,427), and Florida (reach 37,030). These three regions account for the largest share of the active audience.

What other brands do Cancer (constellation) fans also like?

Beyond Cancer (constellation) itself, the audience over-indexes on Minnesota (1.9×), Elsword (17.57×), Unique Gifts (2.39×), and Cachorros (12.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cancer (constellation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.