Canis Audience in United States
Canis has an estimated audience of 741,618 people in United States. 51.1% are female, 48.9% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Nebraska, JTV (Indonesia), Justice, Sailor.
The average Canis fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Nebraska, JTV (Indonesia), with strongest over-indexing on Minnesota (1.75× the country average). Demographically, the Canis audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Canis fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 38.9 |
| Estimated audience size | 741,618 |
Audience persona
The typical Canis fan in United States is balanced, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 78,848 | 0.97× |
| Texas | 72,031 | 1.13× |
| Florida | 42,204 | 0.84× |
| New York | 35,334 | 0.85× |
| Massachusetts | 32,087 | 2.2× |
| Washington | 22,679 | 1.52× |
| Illinois | 20,915 | 0.85× |
| Georgia | 20,468 | 0.9× |
| Pennsylvania | 20,235 | 0.81× |
| North Carolina | 19,653 | 0.88× |
| Ohio | 17,942 | 0.79× |
| Arkansas | 17,096 | 2.8× |
| Michigan | 16,562 | 0.85× |
| Virginia | 16,060 | 0.89× |
| Arizona | 14,413 | 0.95× |
| Tennessee | 13,595 | 0.91× |
| New Jersey | 12,792 | 0.68× |
| Oklahoma | 11,503 | 1.4× |
| Missouri | 11,372 | 0.95× |
| Colorado | 11,308 | 0.97× |
| Indiana | 11,272 | 0.83× |
| Minnesota | 10,967 | 1.03× |
| Maryland | 9,864 | 0.77× |
| Louisiana | 9,308 | 0.97× |
| Alabama | 9,301 | 0.9× |
| Oregon | 9,235 | 1.09× |
| Wisconsin | 8,614 | 0.77× |
| South Carolina | 8,557 | 0.77× |
| Utah | 7,384 | 1.11× |
| Kentucky | 7,371 | 0.79× |
| Kansas | 6,691 | 1.14× |
| Mississippi | 6,004 | 0.98× |
| Connecticut | 5,938 | 0.8× |
| Nevada | 5,694 | 0.79× |
| Iowa | 4,569 | 0.75× |
| Idaho | 3,756 | 1.01× |
| New Mexico | 3,570 | 0.96× |
| Alaska | 3,171 | 2× |
| Nebraska | 2,769 | 0.74× |
| Montana | 2,764 | 1.34× |
| New Hampshire | 2,618 | 0.9× |
| West Virginia | 2,542 | 0.74× |
| Maine | 2,324 | 0.87× |
| Hawaii | 2,242 | 0.7× |
| Washington, District of Columbia | 1,831 | 0.82× |
| South Dakota | 1,746 | 1.02× |
| Rhode Island | 1,416 | 0.6× |
| North Dakota | 1,381 | 0.91× |
| Wyoming | 1,337 | 1.22× |
| Delaware | 1,268 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.75× | Travel & Leisure |
| Nebraska | 1.97× | Travel & Leisure |
| JTV (Indonesia) | 3.4× | |
| Justice | 1.77× | Politics & Society |
| Sailor | 2.02× | Travel & Leisure |
| Nasal cavity | 3.4× | Health |
| Penn & Teller | 2.78× | Movies & TV |
| Temple Grandin | 2.51× | Literature |
| Dental hygienist | 1.99× | Health |
| Mackenzie Foy | 2.2× | Fashion & Accessoires |
| Julio Cesar Chavez Jr. | 2.02× | Sports |
| Mad About You | 3.1× | Movies & TV |
| Google Wallet | 1.67× | Technology & Electronics |
| Ural Mountains | 3.02× | Travel & Leisure |
| Tuscany | 1.54× | Travel & Leisure |
| Cachorros | 2.61× | Pets & Animals |
| Mike Conley, Jr. | 1.72× | Sports |
| Parma | 2.4× | Travel & Leisure |
| Toros de Tijuana | 4.66× | Sports |
| Better Off Dead (film) | 1.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.95 |
| Individualism | JOY | 1.91 |
| Extroversion | THRILL | 1.77 |
| Tradition | CONSERVATISM | 1.73 |
| Pet Ownership | JOY | 1.71 |
| Career Orientation | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.2% |
| France | 6.9% |
| Poland | 5.0% |
See Canis audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Canis have in United States?
Canis has an estimated audience of 741,618 people in United States, concentrated in California and Texas.
What is the gender split and age of Canis fans?
51.1% of Canis fans are female, 48.9% are male, with an average age of 38.9 years.
Which brands do Canis fans like most?
Canis fans show strongest brand affinity for Minnesota (1.75×), Nebraska (1.97×), and JTV (Indonesia) (3.4×) over the country average.
Where do Canis fans live in United States?
Canis fans in United States are most concentrated in California (reach 78,848), Texas (reach 72,031), and Florida (reach 42,204). These three regions account for the largest share of the active audience.
What other brands do Canis fans also like?
Beyond Canis itself, the audience over-indexes on Nebraska (1.97×), JTV (Indonesia) (3.4×), Justice (1.77×), and Sailor (2.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Canis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.