Carabiner Audience in United States

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Carabiner has an estimated audience of 762,909 people in United States. 38.2% are female, 61.8% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Atkins diet, N1 road (South Africa), WESH, Sailor.

The average Carabiner fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Atkins diet, N1 road (South Africa), with strongest over-indexing on Alaska (2.04× the country average). Demographically, the Carabiner audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Carabiner fans

Demographic split for Carabiner audience in United States
MetricValue
Female38.2%
Male61.8%
Average age38.0
Estimated audience size762,909

Audience persona

The typical Carabiner fan in United States is more male, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Carabiner in United States
RegionReachAffinity
California114,8421.37×
Texas68,9491.05×
Florida47,0590.91×
New York43,3491.02×
Illinois26,5401.04×
Pennsylvania24,2420.94×
Ohio22,0330.94×
Georgia21,7730.93×
North Carolina21,3510.93×
Washington19,7821.29×
Michigan19,4260.97×
Virginia18,3740.99×
Massachusetts18,2461.21×
New Jersey16,7690.86×
Arizona16,0431.03×
Tennessee15,1570.99×
Indiana14,2011.02×
Colorado13,5761.13×
Missouri11,9670.97×
Maryland11,5420.88×
Oregon11,3521.3×
Minnesota11,2571.03×
Wisconsin11,2040.98×
South Carolina9,6540.84×
Kentucky8,8390.92×
Alabama8,7060.82×
Oklahoma8,6661.02×
Louisiana8,3850.85×
Utah8,1101.19×
Nevada7,7861.06×
Connecticut6,7540.88×
Kansas6,1681.03×
Iowa6,1180.97×
Arkansas5,9070.94×
Mississippi4,4610.71×
Hawaii4,3671.33×
Idaho4,0971.07×
Nebraska3,8611.01×
New Mexico3,5610.93×
West Virginia3,2690.92×
Montana3,0561.44×
Maine2,7901.02×
New Hampshire2,5950.86×
Rhode Island2,4261×
Washington, District of Columbia2,1930.96×
Alaska1,9171.17×
South Dakota1,5300.87×
North Dakota1,5060.96×
Delaware1,4690.7×
Vermont1,2460.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carabiner audience
BrandAffinityCategory
Alaska2.04×Travel & Leisure
Atkins diet3.24×Health
N1 road (South Africa)2.21×Travel & Leisure
WESH2.19×Movies & TV
Sailor1.93×Travel & Leisure
CAC 401.82×Business & Career
Google Analytics1.64×Internet & Social Media
WFTV1.73×Movies & TV
Northrop Grumman1.84×Business & Career
Hypertext1.64×Technology & Electronics
Highland games2.29×Sports
Nasal cavity1.85×Health
ABC TV2.39×Movies & TV
WSVN1.53×Movies & TV
Springfield, Illinois2.27×Travel & Leisure
Bulacan3.53×Travel & Leisure
Box lacrosse1.69×Sports
Apostrophe4.77×Literature
Irrigation sprinkler1.75×Home & Garden
Ellen Burstyn1.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carabiner audience
TraitClusterScore
Luxury OrientationPREMIUM2.55
Early Adopter MentalityPOWER1.91
TravellingTHRILL1.52
DIY MentalityTHRILL1.46
Sports ActivityPOWER1.41
IndividualismJOY1.4

Worldwide distribution

Worldwide audience distribution share by country for Carabiner
CountryShare
United States56.1%
Japan8.9%
United Kingdom5.3%

See Carabiner audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Carabiner have in United States?

Carabiner has an estimated audience of 762,909 people in United States, concentrated in California and Texas.

What is the gender split and age of Carabiner fans?

38.2% of Carabiner fans are female, 61.8% are male, with an average age of 38.0 years.

Which brands do Carabiner fans like most?

Carabiner fans show strongest brand affinity for Alaska (2.04×), Atkins diet (3.24×), and N1 road (South Africa) (2.21×) over the country average.

Where do Carabiner fans live in United States?

Carabiner fans in United States are most concentrated in California (reach 114,842), Texas (reach 68,949), and Florida (reach 47,059). These three regions account for the largest share of the active audience.

What other brands do Carabiner fans also like?

Beyond Carabiner itself, the audience over-indexes on Atkins diet (3.24×), N1 road (South Africa) (2.21×), WESH (2.19×), and Sailor (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carabiner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.