Carl Wilson Audience in United States

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Carl Wilson has an estimated audience of 642,710 people in United States. 41.3% are female, 58.7% are male, average age 49.7. Top regions: California, Texas, Florida. Top brand affinities: ARCO, Acoustic music, Overtone, Graham Greene (actor), Brittney Griner.

The average Carl Wilson fan in United States is 49.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.66× the country average). Demographically, the Carl Wilson audience skews more male with an average age of 49.7, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Carl Wilson fans

Demographic split for Carl Wilson audience in United States
MetricValue
Female41.3%
Male58.7%
Average age49.7
Estimated audience size642,710

Audience persona

The typical Carl Wilson fan in United States is more male, around 49.7 years old, with strong Luxury Orientation tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Carl Wilson in United States
RegionReachAffinity
California78,6671.11×
Texas41,0460.74×
Florida37,8360.87×
New York32,5340.91×
Pennsylvania26,0441.2×
Illinois24,7061.15×
Ohio22,7431.15×
North Carolina19,9721.03×
Michigan19,8791.18×
New Jersey17,9991.1×
Indiana13,8411.18×
Georgia13,7970.7×
Arizona13,6201.04×
Virginia13,5730.87×
Tennessee13,3041.03×
Massachusetts13,2421.05×
Washington13,0101.01×
Missouri12,0351.16×
Wisconsin11,5701.2×
Minnesota10,1811.11×
Colorado9,5100.94×
Oregon9,4151.28×
South Carolina9,2460.96×
Maryland9,1630.83×
Kentucky8,8221.09×
Connecticut7,5801.18×
Alabama7,5780.84×
Oklahoma7,2101.01×
Nevada6,2301×
Utah6,1141.06×
Iowa5,8471.1×
Louisiana5,5580.67×
Kansas5,2311.03×
Arkansas4,6450.88×
New Hampshire4,2521.68×
Idaho4,2391.32×
Mississippi4,1490.78×
Nebraska3,5381.1×
West Virginia3,4941.17×
Maine2,7781.21×
New Mexico2,4930.77×
Rhode Island2,1261.04×
Hawaii2,0350.74×
Montana1,8281.02×
Delaware1,7250.97×
South Dakota1,2940.87×
North Dakota1,1070.84×
Washington, District of Columbia1,0810.56×
Vermont1,0010.89×
Wyoming8310.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carl Wilson audience
BrandAffinityCategory
ARCO1.66×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
Graham Greene (actor)1.8×
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Tierra caliente1.86×Travel & Leisure
Hypothec2.74×Business & Career
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Cadena SER2.9×Music & Radio
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.18×Movies & TV
Judge Dredd (film)1.75×Movies & TV
Assassin's Creed: Brotherhood1.63×Games
Stealing Beauty2.03×Movies & TV
Little Italy1.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carl Wilson audience
TraitClusterScore
Luxury OrientationPREMIUM1.39
ExtroversionTHRILL1.37
SustainabilityBALANCE1.3
Risk AppetiteTHRILL1.26
Sports ActivityPOWER1.21
Design AffinityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Carl Wilson
CountryShare
United States88.4%
Germany10.2%
Italy1.4%

See Carl Wilson audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Carl Wilson have in United States?

Carl Wilson has an estimated audience of 642,710 people in United States, concentrated in California and Texas.

What is the gender split and age of Carl Wilson fans?

41.3% of Carl Wilson fans are female, 58.7% are male, with an average age of 49.7 years.

Which brands do Carl Wilson fans like most?

Carl Wilson fans show strongest brand affinity for ARCO (1.66×), Acoustic music (2.24×), and Overtone (3.17×) over the country average.

Where do Carl Wilson fans live in United States?

Carl Wilson fans in United States are most concentrated in California (reach 78,667), Texas (reach 41,046), and Florida (reach 37,836). These three regions account for the largest share of the active audience.

What other brands do Carl Wilson fans also like?

Beyond Carl Wilson itself, the audience over-indexes on Acoustic music (2.24×), Overtone (3.17×), Graham Greene (actor) (1.8×), and Brittney Griner (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carl Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.