Celaya Audience in United States
Celaya has an estimated audience of 521,161 people in United States. 40.8% are female, 59.2% are male, average age 34.6. Top regions: Texas, California, Illinois. Top brand affinities: Minnesota, Justice, JTV (Indonesia), Mad About You, Toros de Tijuana.
The average Celaya fan in United States is 34.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Minnesota, Justice, JTV (Indonesia), with strongest over-indexing on Minnesota (1.6× the country average). Demographically, the Celaya audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Celaya fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 34.6 |
| Estimated audience size | 521,161 |
Audience persona
The typical Celaya fan in United States is more male, around 34.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 211,419 | 4.72× |
| California | 117,487 | 2.05× |
| Illinois | 37,378 | 2.15× |
| Florida | 24,257 | 0.69× |
| Arizona | 20,203 | 1.9× |
| New York | 18,344 | 0.63× |
| Georgia | 14,959 | 0.93× |
| Michigan | 14,754 | 1.08× |
| North Carolina | 13,783 | 0.88× |
| Washington | 10,287 | 0.98× |
| Virginia | 9,612 | 0.76× |
| Colorado | 8,987 | 1.09× |
| Oklahoma | 8,931 | 1.54× |
| Pennsylvania | 8,121 | 0.46× |
| Ohio | 7,858 | 0.49× |
| Tennessee | 7,550 | 0.72× |
| Wisconsin | 7,485 | 0.95× |
| Indiana | 6,659 | 0.7× |
| Nevada | 6,603 | 1.31× |
| New Jersey | 6,481 | 0.49× |
| Iowa | 6,116 | 1.42× |
| Oregon | 6,060 | 1.01× |
| Massachusetts | 5,923 | 0.58× |
| Alabama | 5,594 | 0.77× |
| Minnesota | 5,280 | 0.71× |
| Utah | 5,202 | 1.11× |
| Arkansas | 5,129 | 1.19× |
| Kentucky | 5,057 | 0.77× |
| Missouri | 4,993 | 0.59× |
| Maryland | 4,511 | 0.5× |
| South Carolina | 4,299 | 0.55× |
| Louisiana | 3,881 | 0.58× |
| Kansas | 3,221 | 0.78× |
| New Mexico | 3,172 | 1.21× |
| Nebraska | 2,251 | 0.86× |
| Connecticut | 2,248 | 0.43× |
| West Virginia | 2,093 | 0.86× |
| Idaho | 2,040 | 0.78× |
| Maine | 2,034 | 1.09× |
| Mississippi | 1,690 | 0.39× |
| Washington, District of Columbia | 1,495 | 0.95× |
| Alaska | 1,392 | 1.25× |
| Hawaii | 1,231 | 0.55× |
| Montana | 1,214 | 0.84× |
| South Dakota | 1,198 | 0.99× |
| North Dakota | 1,166 | 1.09× |
| New Hampshire | 1,149 | 0.56× |
| Wyoming | 1,129 | 1.46× |
| Rhode Island | 1,110 | 0.67× |
| Vermont | 1,092 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.6× | Travel & Leisure |
| Justice | 1.66× | Politics & Society |
| JTV (Indonesia) | 2.7× | |
| Mad About You | 5.1× | Movies & TV |
| Toros de Tijuana | 9.13× | Sports |
| Penn & Teller | 2.73× | Movies & TV |
| Ext JS | 8.7× | Technology & Electronics |
| Leverage (TV series) | 1.86× | Movies & TV |
| Dental hygienist | 1.63× | Health |
| Life of Pi | 1.99× | Movies & TV |
| My Name Is Khan | 6.23× | Movies & TV |
| The Boomtown Rats | 10.31× | Music & Radio |
| Cockpit | 1.57× | Travel & Leisure |
| Bus Driver (video game) | 2.96× | Games |
| bumGenius | 7.05× | Kids & Family |
| Better Off Dead (film) | 1.65× | Movies & TV |
| Ixtapaluca | 2.54× | Travel & Leisure |
| Parma | 1.76× | Travel & Leisure |
| The Tree of Life (film) | 1.64× | Movies & TV |
| Lion of Judah | 1.96× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.17 |
| Need for Security | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.11 |
| Extroversion | THRILL | 1.07 |
| Price Sensitivity | PREMIUM | 1.04 |
| Social Media Usage | JOY | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 63.3% |
| United States | 23.5% |
| Colombia | 4.2% |
See Celaya audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Celaya have in United States?
Celaya has an estimated audience of 521,161 people in United States, concentrated in Texas and California.
What is the gender split and age of Celaya fans?
40.8% of Celaya fans are female, 59.2% are male, with an average age of 34.6 years.
Which brands do Celaya fans like most?
Celaya fans show strongest brand affinity for Minnesota (1.6×), Justice (1.66×), and JTV (Indonesia) (2.7×) over the country average.
Where do Celaya fans live in United States?
Celaya fans in United States are most concentrated in Texas (reach 211,419), California (reach 117,487), and Illinois (reach 37,378). These three regions account for the largest share of the active audience.
What other brands do Celaya fans also like?
Beyond Celaya itself, the audience over-indexes on Justice (1.66×), JTV (Indonesia) (2.7×), Mad About You (5.1×), and Toros de Tijuana (9.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Celaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.