Central Michigan Chippewas football Audience in United States

Central Michigan Chippewas football logo

Central Michigan Chippewas football has an estimated audience of 350,393 people in United States. 48.8% are female, 51.2% are male, average age 35.6. Top regions: Michigan, Florida, Ohio. Top brand affinities: Minnesota, Tipsy Elves, JTV (Indonesia), Elsword, Nebraska.

The average Central Michigan Chippewas football fan in United States is 35.6 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Ohio. Top brand affinities include Minnesota, Tipsy Elves, JTV (Indonesia), with strongest over-indexing on Minnesota (2.24× the country average). Demographically, the Central Michigan Chippewas football audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Central Michigan Chippewas football fans

Demographic split for Central Michigan Chippewas football audience in United States
MetricValue
Female48.8%
Male51.2%
Average age35.6
Estimated audience size350,393

Audience persona

The typical Central Michigan Chippewas football fan in United States is balanced, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Central Michigan Chippewas football in United States
RegionReachAffinity
Michigan94,90210.36×
Florida23,9641.01×
Ohio20,0261.86×
Illinois17,1211.47×
Texas16,3040.54×
California15,3600.4×
New York10,5700.54×
Pennsylvania10,1740.86×
Indiana9,3841.47×
North Carolina9,1740.87×
Georgia8,6620.8×
Tennessee8,1871.16×
Virginia7,5110.88×
Louisiana7,2121.6×
Alabama6,5541.34×
New Jersey5,7730.65×
Arizona5,5410.77×
Iowa5,1291.78×
Mississippi4,9901.73×
Maryland4,9110.82×
Kentucky4,8361.1×
Wisconsin4,4590.85×
Colorado4,2930.78×
South Carolina4,2490.81×
Massachusetts3,7530.54×
Missouri3,5560.63×
Nevada3,4581.02×
Washington2,6000.37×
Nebraska2,5641.46×
Kansas2,5410.92×
Minnesota2,2910.46×
Arkansas2,2670.79×
Connecticut1,9830.56×
Oklahoma1,8900.49×
Hawaii1,4750.98×
West Virginia1,4050.86×
Oregon1,0580.26×
Delaware1,0271.06×
Utah9150.29×
Idaho8160.46×
New Mexico7610.43×
Washington, District of Columbia7040.67×
New Hampshire6080.44×
Montana6050.62×
Rhode Island5820.52×
South Dakota5220.64×
Maine5010.4×
North Dakota3810.53×
Wyoming2870.55×
Alaska2290.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Central Michigan Chippewas football audience
BrandAffinityCategory
Minnesota2.24×Travel & Leisure
Tipsy Elves12×Shopping
JTV (Indonesia)5.93×
Elsword12×Games
Nebraska1.96×Travel & Leisure
Laguna (province)7.33×
Electrolyte3.06×Health
Sinaloa2.32×Travel & Leisure
Voter registration2.85×Politics & Society
Google Analytics2.88×Internet & Social Media
Nebraska Cornhuskers football1.82×Sports
Emperor Entertainment Group6.02×Business & Career
Pro-Ject2.05×Music & Radio
Hebe3.22×Home & Garden
JDSU1.5×Business & Career
Noodle (Gorillaz)1.72×Music & Radio
Hauptschule6.22×Kids & Family
ABC 7 Chicago1.88×Movies & TV
Home staging2.17×Home & Garden
Captain America (1990 film)1.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Central Michigan Chippewas football audience
TraitClusterScore
Risk AppetiteTHRILL1.49
Community OrientationOPEN1.38
TraditionCONSERVATISM1.19
PatriotismCONSERVATISM1.11
Social Media UsageJOY1.09
Pet OwnershipJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Central Michigan Chippewas football
CountryShare
United States96.2%
China0.9%
Australia0.6%

See Central Michigan Chippewas football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Central Michigan Chippewas football have in United States?

Central Michigan Chippewas football has an estimated audience of 350,393 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Central Michigan Chippewas football fans?

48.8% of Central Michigan Chippewas football fans are female, 51.2% are male, with an average age of 35.6 years.

Which brands do Central Michigan Chippewas football fans like most?

Central Michigan Chippewas football fans show strongest brand affinity for Minnesota (2.24×), Tipsy Elves (12×), and JTV (Indonesia) (5.93×) over the country average.

Where do Central Michigan Chippewas football fans live in United States?

Central Michigan Chippewas football fans in United States are most concentrated in Michigan (reach 94,902), Florida (reach 23,964), and Ohio (reach 20,026). These three regions account for the largest share of the active audience.

What other brands do Central Michigan Chippewas football fans also like?

Beyond Central Michigan Chippewas football itself, the audience over-indexes on Tipsy Elves (12×), JTV (Indonesia) (5.93×), Elsword (12×), and Nebraska (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Central Michigan Chippewas football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.