Channel 4 News Audience in United States

Channel 4 News logo

Channel 4 News has an estimated audience of 728,876 people in United States. 55.6% are female, 44.4% are male, average age 37.5. Top regions: Michigan, New York, Texas. Top brand affinities: Keene, New Hampshire, Monogram, Lulu 黃路梓茵, Hebe, UK garage.

The average Channel 4 News fan in United States is 37.5 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, New York, Texas. Top brand affinities include Keene, New Hampshire, Monogram, Lulu 黃路梓茵, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Channel 4 News audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: TV series

Demographics of Channel 4 News fans

Demographic split for Channel 4 News audience in United States
MetricValue
Female55.6%
Male44.4%
Average age37.5
Estimated audience size728,876

Audience persona

The typical Channel 4 News fan in United States is more female, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Channel 4 News in United States
RegionReachAffinity
Michigan97,3755.11×
New York90,9002.23×
Texas86,1811.38×
Tennessee79,2985.42×
Missouri63,6985.42×
Pennsylvania54,0082.2×
Florida50,3941.02×
California46,7280.58×
Ohio31,0791.38×
South Carolina28,2942.58×
Oklahoma20,6502.55×
Illinois14,8260.61×
Louisiana13,6401.45×
Arkansas12,4952.08×
New Mexico10,7122.93×
Colorado10,4070.91×
Wisconsin9,4800.86×
Massachusetts9,4760.66×
Nevada9,4581.34×
Maryland8,1300.65×
Iowa6,6551.11×
Virginia6,4640.36×
Indiana6,1730.46×
New Jersey5,2860.29×
Minnesota5,1190.49×
Arizona5,0410.34×
Georgia4,9750.22×
Washington4,5540.31×
Utah3,8960.6×
North Carolina3,6780.17×
Nebraska3,4800.95×
Kansas3,0410.53×
Alabama2,9590.29×
Washington, District of Columbia1,7690.81×
Kentucky1,5120.17×
Connecticut1,2540.17×
Hawaii1,1870.38×
Mississippi1,1790.2×
West Virginia1,0700.32×
Oregon8070.1×
New Hampshire6410.22×
Idaho4040.11×
Maine3090.12×
Montana2400.12×
South Dakota2230.13×
Alaska2100.13×
Rhode Island1810.08×
Vermont1650.13×
North Dakota1630.11×
Wyoming1570.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Channel 4 News audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Monogram17.22×Home & Garden
Lulu 黃路梓茵8.21×Movies & TV
Hebe19.8×Home & Garden
UK garage9.64×Music & Radio
Emperor Entertainment Group19.8×Business & Career
3D printing2.52×Technology & Electronics
Electrolyte4.18×Health
Natural rubber1.83×Cars & Mobility
Litter box1.76×Pets & Animals
Israel1.65×Travel & Leisure
Jingoism1.62×Politics & Society
ABC15 Arizona19.8×Movies & TV
Voter registration2.78×Politics & Society
JDSU1.74×Business & Career
Jesse Plemons1.94×Movies & TV
The Devil's Rejects5.52×Movies & TV
IS (Infinite Stratos)2.09×Literature
Guys and Dolls7.91×Music & Radio
Nebraska Cornhuskers football1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Channel 4 News audience
TraitClusterScore
PatriotismCONSERVATISM2.07
IndividualismJOY1.66
SpiritualityBALANCE1.56
Need for SecurityCONSERVATISM1.41
Early Adopter MentalityPOWER1.4
SustainabilityBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Channel 4 News
CountryShare
United Kingdom58.7%
United States27.4%
Germany2.8%

See Channel 4 News audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Channel 4 News have in United States?

Channel 4 News has an estimated audience of 728,876 people in United States, concentrated in Michigan and New York.

What is the gender split and age of Channel 4 News fans?

55.6% of Channel 4 News fans are female, 44.4% are male, with an average age of 37.5 years.

Which brands do Channel 4 News fans like most?

Channel 4 News fans show strongest brand affinity for Keene, New Hampshire (675×), Monogram (17.22×), and Lulu 黃路梓茵 (8.21×) over the country average.

Where do Channel 4 News fans live in United States?

Channel 4 News fans in United States are most concentrated in Michigan (reach 97,375), New York (reach 90,900), and Texas (reach 86,181). These three regions account for the largest share of the active audience.

What other brands do Channel 4 News fans also like?

Beyond Channel 4 News itself, the audience over-indexes on Monogram (17.22×), Lulu 黃路梓茵 (8.21×), Hebe (19.8×), and UK garage (9.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Channel 4 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.