Cheering Audience in United States

Cheering logo

Cheering has an estimated audience of 10,122,008 people in United States. 70.5% are female, 29.5% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Gloria, Hocus Pocus, UK garage, Huddle (software).

The average Cheering fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Gloria, Hocus Pocus, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cheering audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Cheering fans

Demographic split for Cheering audience in United States
MetricValue
Female70.5%
Male29.5%
Average age37.5
Estimated audience size10,122,008

Audience persona

The typical Cheering fan in United States is more female, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cheering in United States
RegionReachAffinity
California1,317,7851.18×
Texas1,024,8581.18×
Florida735,8451.07×
New York600,2631.06×
Illinois350,5071.04×
Ohio323,9891.04×
Georgia317,0101.02×
Pennsylvania314,3390.92×
North Carolina303,9071×
Virginia277,2311.12×
New Jersey252,0260.98×
Michigan250,3830.95×
Maryland219,1241.26×
Arizona212,7411.03×
Washington207,6971.02×
Massachusetts199,0811×
Tennessee195,1050.96×
Missouri170,8961.05×
Indiana162,6500.88×
Colorado159,8801×
Minnesota155,8871.07×
South Carolina141,7380.93×
Kentucky139,3301.1×
Wisconsin137,8920.91×
Alabama133,2010.94×
Louisiana114,4770.88×
Oregon112,8090.97×
Connecticut108,3751.07×
Oklahoma103,1220.92×
Utah101,7041.12×
Kansas92,0411.15×
Nevada91,6800.94×
Iowa74,2720.89×
Arkansas67,9140.81×
Mississippi66,3880.8×
Hawaii64,4631.48×
Maine51,5031.42×
New Mexico47,9880.95×
Nebraska46,9000.92×
Idaho41,4090.82×
West Virginia39,8590.85×
New Hampshire36,9480.93×
Washington, District of Columbia31,6131.04×
Montana28,8961.03×
Rhode Island27,7490.86×
Delaware23,6670.85×
Alaska19,8880.92×
South Dakota18,5390.79×
North Dakota18,0510.87×
Vermont16,8960.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cheering audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Gloria8.27×Music & Radio
Hocus Pocus3.65×Movies & TV
UK garage3.8×Music & Radio
Huddle (software)7.19×Technology & Electronics
Brown County, Wisconsin6.88×Travel & Leisure
Home staging2.64×Home & Garden
Horeca7.41×Travel & Leisure
Historic site1.94×Arts & Culture
Jesse Plemons1.57×Movies & TV
Hayward, California4.49×Travel & Leisure
Goop2.2×Internet & Social Media
Personalised Gifts1.75×Home & Garden
Chromebook2.04×Technology & Electronics
Jeep Wagoneer2.03×Cars & Mobility
Governor of Michigan2.55×Politics & Society
Captain America (1990 film)1.51×Movies & TV
Corona (band)1.91×Music & Radio
Graham Coxon10.93×Music & Radio
Hibachi2.49×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cheering audience
TraitClusterScore
ExtroversionTHRILL1.32
TraditionCONSERVATISM1.19
IndulgenceJOY1.18
CreativityOPEN1.14
Family OrientationCONSERVATISM1.14
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Cheering
CountryShare
United States34.4%
Taiwan6.5%
United Kingdom5.5%

See Cheering audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Cheering have in United States?

Cheering has an estimated audience of 10,122,008 people in United States, concentrated in California and Texas.

What is the gender split and age of Cheering fans?

70.5% of Cheering fans are female, 29.5% are male, with an average age of 37.5 years.

Which brands do Cheering fans like most?

Cheering fans show strongest brand affinity for Keene, New Hampshire (675×), Gloria (8.27×), and Hocus Pocus (3.65×) over the country average.

Where do Cheering fans live in United States?

Cheering fans in United States are most concentrated in California (reach 1,317,785), Texas (reach 1,024,858), and Florida (reach 735,845). These three regions account for the largest share of the active audience.

What other brands do Cheering fans also like?

Beyond Cheering itself, the audience over-indexes on Gloria (8.27×), Hocus Pocus (3.65×), UK garage (3.8×), and Huddle (software) (7.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.