A data profile of the people who buy, follow and care about Cheering in United States — modelled from more than twelve digital signal sources. Cheering has an estimated audience of 10,122,008 people in United States.
The average Cheering fan in United States is 37.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Kelly Osbourne, ICarly, Cameron Boyce, with strongest over-indexing on Kelly Osbourne (18.19× the country average).
Demographically, the Cheering audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cheering fan in United States is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Kelly Osbourne.
The key figures that characterise the Cheering profile in United States.
70.5% are female, 29.5% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 37.5 |
| Estimated audience size | 10,122,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Cheering audience comes from United States.
| Country | Share |
|---|---|
| United States | 34.4% |
| Taiwan | 6.5% |
| United Kingdom | 5.5% |
Where the Cheering audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~100K | 1.22× | |
| 02 | Kansas | ~100K | 1.22× | |
| 03 | California | ~1.5M | 1.19× | |
| 04 | Kentucky | ~100K | 1.18× | |
| 05 | Oregon | ~100K | 1.18× | |
| 06 | Ohio | ~400K | 1.16× | |
| 07 | Hawaii | ~50K | 1.14× | |
| 08 | Maine | ~40K | 1.12× | |
| 09 | Georgia | ~300K | 1.11× | |
| 10 | Texas | ~1M | 1.10× | |
| 11 | Michigan | ~300K | 1.10× | |
| 12 | Virginia | ~300K | 1.10× | |
| 13 | New Jersey | ~300K | 1.09× | |
| 14 | Washington | ~200K | 1.09× | |
| 15 | Illinois | ~400K | 1.08× | |
| 16 | Missouri | ~200K | 1.07× | |
| 17 | Nevada | ~100K | 1.06× | |
| 18 | New York | ~600K | 1.04× | |
| 19 | Massachusetts | ~200K | 1.04× | |
| 20 | South Carolina | ~200K | 1.04× | |
| 21 | South Dakota | ~20K | 1.03× | |
| 22 | North Carolina | ~300K | 1.02× | |
| 23 | Maryland | ~200K | 1.02× | |
| 24 | West Virginia | ~50K | 1.02× | |
| 25 | Pennsylvania | ~300K | 1.01× | |
| 26 | Florida | ~700K | 0.99× | |
| 27 | Nebraska | ~50K | 0.99× | |
| 28 | Indiana | ~200K | 0.98× | |
| 29 | Oklahoma | ~100K | 0.97× | |
| 30 | Idaho | ~50K | 0.97× | |
| 31 | Montana | ~30K | 0.97× | |
| 32 | Alaska | ~20K | 0.97× | |
| 33 | Delaware | ~30K | 0.96× | |
| 34 | Arizona | ~200K | 0.95× | |
| 35 | Minnesota | ~100K | 0.95× | |
| 36 | New Mexico | ~50K | 0.95× | |
| 37 | North Dakota | ~20K | 0.95× | |
| 38 | Vermont | ~20K | 0.95× | |
| 39 | Wisconsin | ~100K | 0.94× | |
| 40 | Alabama | ~100K | 0.94× | |
| 41 | Washington, District of Columbia | ~30K | 0.94× | |
| 42 | Tennessee | ~200K | 0.93× | |
| 43 | Connecticut | ~90K | 0.93× | |
| 44 | Iowa | ~80K | 0.93× | |
| 45 | New Hampshire | ~40K | 0.93× | |
| 46 | Colorado | ~100K | 0.92× | |
| 47 | Arkansas | ~80K | 0.92× | |
| 48 | Mississippi | ~80K | 0.91× | |
| 49 | Rhode Island | ~30K | 0.91× | |
| 50 | Louisiana | ~100K | 0.89× |
The strongest cross-interests of the Cheering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ICarly | Movies & TV | 30.52× | ||
| 02 | Dora the Explorer | Movies & TV | 19.71× | ||
| 03 | Kelly Osbourne | Music & Radio | 18.19× | ||
| 04 | Zoey 101 | Movies & TV | 13.99× | ||
| 05 | Debby Ryan | Movies & TV | 12.93× | ||
| 06 | Isla Fisher | Movies & TV | 12.41× | ||
| 07 | Cameron Boyce | Movies & TV | 11.55× | ||
| 08 | Ross Lynch | Movies & TV | 9.76× | ||
| 09 | Michael Rooker | Movies & TV | 9.11× | ||
| 10 | Jason Segel | Movies & TV | 8.12× | ||
| 11 | Melanie Lynskey | Movies & TV | 7.54× | ||
| 12 | Milla Jovovich | Movies & TV | 7.38× | ||
| 13 | Victorious | Movies & TV | 7.00× | ||
| 14 | Anna Faris | Movies & TV | 5.69× | ||
| 15 | Brittany Snow | Movies & TV | 5.64× | ||
| 16 | Dove Cameron | Movies & TV | 5.59× | ||
| 17 | Scooby-Doo | Movies & TV | 2.58× | ||
| 18 | Five Below | Shopping | 2.11× | ||
| 19 | The UPS Store | Shopping | 1.74× | ||
| 20 | IKEA | Home & Garden | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Tradition | CONSERVATISM | 1.41× | |
| Price Sensitivity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Pet Ownership | JOY | 0.89× | |
| Luxury Orientation | PREMIUM | 0.91× |
Cheering has an estimated audience of 10,122,008 people in United States, concentrated in California and Texas.
70.5% of Cheering fans are female, 29.5% are male, with an average age of 37.5 years.
Cheering fans show strongest brand affinity for Kelly Osbourne (18.19×), ICarly (30.52×), and Cameron Boyce (11.55×) over the country average.
Cheering fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cheering itself, the audience over-indexes on ICarly (30.52×), Cameron Boyce (11.55×), Isla Fisher (12.41×), and Dora the Explorer (19.71×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cheering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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