Clove Audience in United States

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Clove has an estimated audience of 1,844,969 people in United States. 70.1% are female, 29.9% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Assassin's Creed: Revelations, Cacique, Colorado River, Lebanese cuisine, Tierra caliente.

The average Clove fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Assassin's Creed: Revelations, Cacique, Colorado River, with strongest over-indexing on Assassin's Creed: Revelations (2.94× the country average). Demographically, the Clove audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Clove fans

Demographic split for Clove audience in United States
MetricValue
Female70.1%
Male29.9%
Average age42.8
Estimated audience size1,844,969

Audience persona

The typical Clove fan in United States is more female, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Assassin's Creed: Revelations.

Top regions in United States

Top regions ranked by reach for Clove in United States
RegionReachAffinity
California261,1981.29×
Texas191,4401.21×
Florida138,0131.1×
New York137,9481.34×
Illinois71,6341.17×
Pennsylvania67,9821.09×
Georgia67,4371.19×
Ohio60,3331.06×
New Jersey57,8971.23×
Virginia57,5171.28×
North Carolina56,5081.02×
Michigan52,4731.09×
Washington45,7481.24×
Massachusetts42,6041.17×
Arizona41,0621.09×
Maryland39,6481.25×
Tennessee37,0231×
Indiana33,0130.98×
Missouri28,6640.96×
Minnesota28,4821.08×
South Carolina27,8611×
Louisiana25,6211.08×
Colorado25,2290.87×
Wisconsin24,4910.88×
Alabama23,8500.93×
Kentucky22,6760.98×
Nevada20,0941.13×
Connecticut19,8521.07×
Oregon19,1630.91×
Oklahoma19,1510.93×
Mississippi15,2921.01×
Utah14,0640.85×
Arkansas13,8510.91×
Iowa13,0480.86×
Kansas12,6410.87×
Hawaii10,5511.33×
Nebraska8,3430.9×
New Mexico7,8960.85×
Idaho7,4740.81×
West Virginia7,3450.85×
New Hampshire6,2010.85×
Washington, District of Columbia5,9581.07×
Rhode Island5,5270.94×
Maine5,5090.83×
Delaware4,7340.93×
North Dakota3,4230.9×
Montana3,3800.66×
Alaska3,2910.83×
South Dakota3,2470.76×
Vermont2,4620.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clove audience
BrandAffinityCategory
Assassin's Creed: Revelations2.94×Games
Cacique3.13×Food & Beverages
Colorado River1.69×Travel & Leisure
Lebanese cuisine1.93×Food & Beverages
Tierra caliente1.94×Travel & Leisure
life is good1.57×Music & Radio
English literature1.66×Literature
Cacique2.38×Food & Beverages
Barclays Center2.63×Sports
Waterford1.8×Travel & Leisure
Cockpit1.88×Travel & Leisure
Liberace1.57×Music & Radio
Cockpit1.75×Travel & Leisure
Cachorros2.01×Pets & Animals
CACI2.56×Technology & Electronics
International University of Business Agriculture and Technology1.66×Business & Career
Príncipe1.85×Travel & Leisure
Academy Award for Best Film Editing2.01×Movies & TV
Cachorros1.86×Pets & Animals
Tequila Cazadores2.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clove audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
MindfulnessBALANCE1.52
IndulgenceJOY1.52
Healthy LifestyleBALANCE1.39
SustainabilityBALANCE1.38
Quality AwarenessPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Clove
CountryShare
United States29.0%
Japan7.2%
United Kingdom5.7%

See Clove audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Clove have in United States?

Clove has an estimated audience of 1,844,969 people in United States, concentrated in California and Texas.

What is the gender split and age of Clove fans?

70.1% of Clove fans are female, 29.9% are male, with an average age of 42.8 years.

Which brands do Clove fans like most?

Clove fans show strongest brand affinity for Assassin's Creed: Revelations (2.94×), Cacique (3.13×), and Colorado River (1.69×) over the country average.

Where do Clove fans live in United States?

Clove fans in United States are most concentrated in California (reach 261,198), Texas (reach 191,440), and Florida (reach 138,013). These three regions account for the largest share of the active audience.

What other brands do Clove fans also like?

Beyond Clove itself, the audience over-indexes on Cacique (3.13×), Colorado River (1.69×), Lebanese cuisine (1.93×), and Tierra caliente (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.