Coat (dog) Audience in United States

Coat (dog) logo

Coat (dog) has an estimated audience of 2,777,992 people in United States. 69.5% are female, 30.5% are male, average age 44.3. Top regions: California, New York, Texas. Top brand affinities: Regional styles of Mexican music, Emperor Entertainment Group, Collectable, Cullinan Diamond, Natural rubber.

The average Coat (dog) fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Regional styles of Mexican music, Emperor Entertainment Group, Collectable, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Coat (dog) audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Coat (dog) fans

Demographic split for Coat (dog) audience in United States
MetricValue
Female69.5%
Male30.5%
Average age44.3
Estimated audience size2,777,992

Audience persona

The typical Coat (dog) fan in United States is more female, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Coat (dog) in United States
RegionReachAffinity
California385,0841.26×
New York365,8512.36×
Texas227,3140.95×
Florida157,9370.84×
Illinois151,7761.64×
Pennsylvania117,3161.25×
New Jersey112,6281.59×
Michigan107,2261.48×
North Carolina101,3411.21×
Georgia99,7251.17×
Ohio99,6331.16×
Virginia78,6481.16×
Maryland75,7921.59×
Massachusetts67,4521.23×
Indiana63,4751.25×
Missouri55,3091.24×
Tennessee52,5140.94×
Washington52,3420.94×
Arizona50,4430.89×
Wisconsin37,2010.89×
Alabama36,9860.95×
South Carolina33,9330.81×
Connecticut33,9091.22×
Minnesota33,6430.85×
Kentucky30,2420.87×
Colorado30,2210.69×
Louisiana27,7190.77×
Oklahoma26,2520.85×
Oregon25,7590.81×
Utah22,5400.91×
Kansas22,1361.01×
Iowa22,0570.96×
Nevada21,8120.81×
Arkansas19,2290.84×
Mississippi18,9340.83×
Washington, District of Columbia16,2151.94×
Nebraska15,3111.1×
Idaho10,9690.79×
Rhode Island9,2281.04×
Hawaii8,8940.74×
West Virginia8,4970.66×
Delaware8,4631.1×
New Mexico8,1770.59×
New Hampshire5,9550.54×
Maine5,2650.53×
Alaska4,9200.83×
South Dakota4,4440.69×
Montana4,1980.54×
North Dakota3,8010.67×
Vermont2,4720.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coat (dog) audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Emperor Entertainment Group20×Business & Career
Collectable2.03×Kids & Family
Cullinan Diamond20.91×
Natural rubber1.64×Cars & Mobility
Lulu 黃路梓茵2.07×Movies & TV
JDSU2.35×Business & Career
Bank account1.69×Business & Career
ABC15 Arizona20×Movies & TV
3D printing1.68×Technology & Electronics
Home staging3.4×Home & Garden
South Yorkshire9.14×Travel & Leisure
Staycation1.99×Home & Garden
Nebraska Cornhuskers4.85×Sports
3tv phoenix14.98×Movies & TV
Fairy godmother2.88×Literature
Personalised Gifts1.67×Home & Garden
Jaws2×Movies & TV
Nasal cavity2.91×Health
Voltron: Legendary Defender5.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coat (dog) audience
TraitClusterScore
Luxury OrientationPREMIUM1.58
Pet OwnershipJOY1.52
PatriotismCONSERVATISM1.37
IndividualismJOY1.28
DIY MentalityTHRILL1.26
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Coat (dog)
CountryShare
United States43.7%
United Kingdom8.1%
Australia4.5%

See Coat (dog) audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Coat (dog) have in United States?

Coat (dog) has an estimated audience of 2,777,992 people in United States, concentrated in California and New York.

What is the gender split and age of Coat (dog) fans?

69.5% of Coat (dog) fans are female, 30.5% are male, with an average age of 44.3 years.

Which brands do Coat (dog) fans like most?

Coat (dog) fans show strongest brand affinity for Regional styles of Mexican music (20×), Emperor Entertainment Group (20×), and Collectable (2.03×) over the country average.

Where do Coat (dog) fans live in United States?

Coat (dog) fans in United States are most concentrated in California (reach 385,084), New York (reach 365,851), and Texas (reach 227,314). These three regions account for the largest share of the active audience.

What other brands do Coat (dog) fans also like?

Beyond Coat (dog) itself, the audience over-indexes on Emperor Entertainment Group (20×), Collectable (2.03×), Cullinan Diamond (20.91×), and Natural rubber (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coat (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.