Concord, North Carolina Audience in United States

Concord, North Carolina logo

Concord, North Carolina has an estimated audience of 456,272 people in United States. 58.3% are female, 41.7% are male, average age 41.1. Top regions: North Carolina, South Carolina, Florida. Top brand affinities: Elsword, Zoo Tycoon (series), Goop, Governor of Michigan, Grinch.

The average Concord, North Carolina fan in United States is 41.1 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Florida. Top brand affinities include Elsword, Zoo Tycoon (series), Goop, with strongest over-indexing on Elsword (11.74× the country average). Demographically, the Concord, North Carolina audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Concord, North Carolina fans

Demographic split for Concord, North Carolina audience in United States
MetricValue
Female58.3%
Male41.7%
Average age41.1
Estimated audience size456,272

Audience persona

The typical Concord, North Carolina fan in United States is more female, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Concord, North Carolina in United States
RegionReachAffinity
North Carolina166,98212.16×
South Carolina35,0935.11×
Florida33,5961.09×
Virginia23,6922.13×
Georgia23,2321.65×
New York18,9280.74×
Texas18,0290.46×
California16,1630.32×
Tennessee14,5541.59×
Ohio11,0160.78×
Pennsylvania11,0140.72×
Illinois9,4780.62×
Michigan7,9290.66×
New Jersey7,6410.66×
Maryland7,2570.93×
Indiana5,9760.72×
Massachusetts5,9260.66×
Alabama5,1960.82×
Kentucky4,8850.85×
Connecticut4,6351.01×
Arizona4,4570.48×
Missouri4,0160.55×
Colorado3,9920.56×
Wisconsin3,6890.54×
Washington3,4570.38×
Louisiana2,9700.5×
West Virginia2,9131.37×
Minnesota2,9110.45×
Arkansas2,7890.74×
New Hampshire2,2121.23×
Mississippi2,1600.57×
Oklahoma1,9960.39×
Iowa1,9730.52×
Oregon1,8590.36×
Kansas1,8100.5×
Utah1,6680.41×
Nevada1,5340.35×
Delaware1,4181.13×
Washington, District of Columbia1,3330.97×
Maine1,1210.69×
Nebraska1,1040.48×
Idaho9290.41×
Rhode Island6930.48×
New Mexico6660.29×
Vermont6490.81×
Montana5050.4×
South Dakota4180.4×
North Dakota3900.42×
Hawaii3840.2×
Wyoming3020.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Concord, North Carolina audience
BrandAffinityCategory
Elsword11.74×Games
Zoo Tycoon (series)11.74×Games
Goop3.07×Internet & Social Media
Governor of Michigan4.17×Politics & Society
Grinch2.17×Movies & TV
Hipster5.1×Politics & Society
Vocal harmony2.3×Music & Radio
Wok3.31×Food & Beverages
Noodle (Gorillaz)1.6×Music & Radio
Pat's King of Steaks7.39×
Pro-Ject1.7×Music & Radio
Home staging2.18×Home & Garden
Mathcore3.26×Music & Radio
Google Home2.36×Technology & Electronics
Hibachi2.86×Food & Beverages
Guitarist (magazine)4.02×Music & Radio
Cherish (group)3.61×Music & Radio
TV Fanatic3.51×Movies & TV
HydraFacial2.66×Beauty & Wellness
La Jolla3×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Concord, North Carolina audience
TraitClusterScore
Risk AppetiteTHRILL1.36
Family OrientationCONSERVATISM1.23
Quality AwarenessPREMIUM1.15
Career OrientationPOWER1.14
Price SensitivityPREMIUM1.14
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Concord, North Carolina
CountryShare
United States98.9%
Germany0.8%
Italy0.3%

See Concord, North Carolina audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Concord, North Carolina have in United States?

Concord, North Carolina has an estimated audience of 456,272 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of Concord, North Carolina fans?

58.3% of Concord, North Carolina fans are female, 41.7% are male, with an average age of 41.1 years.

Which brands do Concord, North Carolina fans like most?

Concord, North Carolina fans show strongest brand affinity for Elsword (11.74×), Zoo Tycoon (series) (11.74×), and Goop (3.07×) over the country average.

Where do Concord, North Carolina fans live in United States?

Concord, North Carolina fans in United States are most concentrated in North Carolina (reach 166,982), South Carolina (reach 35,093), and Florida (reach 33,596). These three regions account for the largest share of the active audience.

What other brands do Concord, North Carolina fans also like?

Beyond Concord, North Carolina itself, the audience over-indexes on Zoo Tycoon (series) (11.74×), Goop (3.07×), Governor of Michigan (4.17×), and Grinch (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Concord, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.