Consumerism Audience in United States

Consumerism logo

Consumerism has an estimated audience of 346,914 people in United States. 30.4% are female, 69.6% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: IS (Infinite Stratos), Business English, Flash memory, MK, Necktie.

The average Consumerism fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include IS (Infinite Stratos), Business English, Flash memory, with strongest over-indexing on IS (Infinite Stratos) (1.7× the country average). Demographically, the Consumerism audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Consumerism fans

Demographic split for Consumerism audience in United States
MetricValue
Female30.4%
Male69.6%
Average age42.1
Estimated audience size346,914

Audience persona

The typical Consumerism fan in United States is more male, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for IS (Infinite Stratos).

Top regions in United States

Top regions ranked by reach for Consumerism in United States
RegionReachAffinity
California56,4031.48×
Texas34,8721.17×
Florida26,7391.14×
New York23,1181.19×
Georgia12,8421.2×
Illinois12,1081.05×
Pennsylvania12,0831.03×
North Carolina11,6251.11×
New Jersey10,2251.16×
Virginia10,0271.19×
Ohio10,0170.94×
Michigan9,0941×
Washington8,5141.22×
Arizona8,4031.19×
Massachusetts8,3991.23×
Tennessee7,6821.1×
Maryland7,0421.18×
Indiana6,1550.97×
South Carolina5,3771.03×
Colorado5,1060.93×
Missouri4,8640.87×
Minnesota4,7560.96×
Wisconsin4,6720.9×
Alabama4,3130.89×
Kentucky4,1320.95×
Connecticut4,1061.18×
Oregon3,9951×
Oklahoma3,9921.04×
Louisiana3,9450.88×
Nevada3,5881.07×
Utah3,0090.97×
Kansas2,6370.96×
Iowa2,6180.92×
Mississippi2,5900.91×
Arkansas2,3990.84×
Hawaii1,7941.2×
Nebraska1,6410.94×
Idaho1,5650.9×
West Virginia1,4990.93×
New Mexico1,2560.72×
Washington, District of Columbia1,2471.2×
New Hampshire1,2030.88×
Rhode Island1,1931.08×
Maine9950.8×
North Dakota7631.07×
Delaware6600.69×
Montana6240.65×
Alaska6110.82×
South Dakota5930.74×
Vermont5300.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Consumerism audience
BrandAffinityCategory
IS (Infinite Stratos)1.7×Literature
Business English2.46×Business & Career
Flash memory1.7×Technology & Electronics
MK1.55×Music & Radio
Necktie1.77×Fashion & Accessoires
Northrop Grumman2.21×Business & Career
Ironmongery3.25×Home & Garden
Atkins diet1.59×Health
WFTS-TV1.71×Movies & TV
Grand Prairie, Texas2.13×Travel & Leisure
Gaelic football1.88×Sports
Highland games2.34×Sports
Parma3.04×Travel & Leisure
Kingdom of Judah1.78×Politics & Society
Enfamil1.61×Kids & Family
Mariel Hemingway2.36×Fashion & Accessoires
Roger Daltrey2.23×Movies & TV
Cachorros2.48×Pets & Animals
Celtic punk2×Music & Radio
Al Ahly SC1.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Consumerism audience
TraitClusterScore
Community OrientationOPEN1.73
Career OrientationPOWER1.73
TravellingTHRILL1.68
Urban LifestyleOPEN1.58
Design AffinityPREMIUM1.57
SustainabilityBALANCE1.55

Worldwide distribution

Worldwide audience distribution share by country for Consumerism
CountryShare
United States50.1%
Brazil9.0%
Mexico4.7%

See Consumerism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Consumerism have in United States?

Consumerism has an estimated audience of 346,914 people in United States, concentrated in California and Texas.

What is the gender split and age of Consumerism fans?

30.4% of Consumerism fans are female, 69.6% are male, with an average age of 42.1 years.

Which brands do Consumerism fans like most?

Consumerism fans show strongest brand affinity for IS (Infinite Stratos) (1.7×), Business English (2.46×), and Flash memory (1.7×) over the country average.

Where do Consumerism fans live in United States?

Consumerism fans in United States are most concentrated in California (reach 56,403), Texas (reach 34,872), and Florida (reach 26,739). These three regions account for the largest share of the active audience.

What other brands do Consumerism fans also like?

Beyond Consumerism itself, the audience over-indexes on Business English (2.46×), Flash memory (1.7×), MK (1.55×), and Necktie (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumerism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.