Crisis Audience in United States

Demographics of Crisis fans

Audience persona

The typical Crisis fan in United States is balanced, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Governor of Michigan.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Crisis audiences in other countries

• Crisis — Germany
• Crisis — United Kingdom
• Crisis — France
• Crisis — Italy
• Crisis — Spain
• Crisis — Brazil
• Crisis — Japan
• Crisis — South Korea
• Crisis — India

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How to read this data

Audience size is the estimated number of people in United States who actively search for Crisis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.