Rascasse Audience Intelligence

Vicente Fernández Audience in United States

A data profile of the people who buy, follow and care about Vicente Fernández in United States — modelled from more than twelve digital signal sources. Vicente Fernández has an estimated audience of 800,329 people in United States.

#11among Folk in United States#6342among Person in United States#3655in Music & Radio

The average Vicente Fernández fan in United States is 33.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Regional styles of Mexican music, Norteño (music), FIFA World Cup, with strongest over-indexing on Regional styles of Mexican music (15.34× the country average).

Demographically, the Vicente Fernández audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vicente Fernández fan in United States is balanced, around 33.9 years old, with strong Tradition tendencies and a notable affinity for Regional styles of Mexican music.

Category: Music & Radio · Type: Person · Subtype: Folk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vicente Fernández profile in United States.

Audience size
800K
in United States
Gender
49.0%♀
51.0% male
Age
33.9
average years
Country rank
#27446
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vicente Fernández fans

49.0% are female, 51.0% are male, average age 33.9.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Vicente Fernández audience in United States
MetricValue
Female49.0%
Male51.0%
Average age33.9
Estimated audience size800,329
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Vicente Fernández audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Vicente Fernández audience comes from United States.

Worldwide audience distribution share by country for Vicente Fernández
CountryShare
United States28.5%
Mexico24.4%
Colombia12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vicente Fernández audience in United States is strongest.

Fig. 05

Top regions by affinity

Vicente Fernández fans by region: top regions in United States
#RegionReachAffinity×
01California~300K3.45×
02Texas~200K3.31×
03New Mexico~10K2.89×
04Arizona~40K2.41×
05Nevada~20K2.32×
06Illinois~50K1.92×
07Colorado~20K1.51×
08Florida~70K1.25×
09Idaho~5K1.24×
10Kansas~8K1.22×
11Oregon~10K1.21×
12Utah~9K1.21×
13Oklahoma~10K1.20×
14Washington~20K1.12×
15Nebraska~4K1.11×
16Arkansas~7K1.10×
17Maryland~20K1.09×
18New Jersey~20K1.06×
19Georgia~20K1.01×
20New York~40K0.95×
21North Carolina~20K0.95×
22Wyoming~1K0.92×
23Indiana~10K0.89×
24Virginia~20K0.85×
25Washington, District of Columbia~2K0.83×
26Connecticut~7K0.81×
27Rhode Island~2K0.80×
28Wisconsin~10K0.79×
29Tennessee~10K0.78×
30Delaware~2K0.78×
31Alaska~1K0.77×
32Alabama~8K0.76×
33South Dakota~1K0.75×
34Iowa~5K0.74×
35North Dakota~1K0.74×
36South Carolina~9K0.71×
37Louisiana~7K0.71×
38Mississippi~5K0.69×
39Montana~2K0.69×
40Hawaii~2K0.65×
41Maine~2K0.65×
42Minnesota~7K0.64×
43Kentucky~6K0.64×
44West Virginia~2K0.63×
45New Hampshire~2K0.62×
46Massachusetts~9K0.60×
47Missouri~8K0.60×
48Pennsylvania~10K0.50×
49Michigan~10K0.50×
50Ohio~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Vicente Fernández, United States
0.43×1.00×3.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vicente Fernández audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vicente Fernández audience
#·InterestCategoryAffinity×
01Juan GabrielMusic & Radio16.68×
02Disney, OklahomaPOI16.64×
03Regional styles of Mexican musicMusic & Radio15.34×
04CuliacánTravel & Leisure14.45×
05Norteño (music)Music & Radio14.38×
06El Palacio de HierroShopping12.80×
07Cruz AzulSports12.71×
08SinaloaTravel & Leisure12.06×
09MazatlánTravel & Leisure11.53×
10Maquillaje ProfesionalBeauty & Wellness9.51×
11Liga MXSports8.39×
12El SalvadorTravel & Leisure7.49×
13Moda FemininaFashion & Accessoires7.16×
14Mexico CityTravel & Leisure6.43×
15Spanish languagePolitics & Society5.41×
16GuatemalaTravel & Leisure5.11×
17Bad BunnyMusic & Radio5.04×
18FIFA World CupSports3.64×
19Instant messagingInternet & Social Media2.98×
20FIFA World Cup 2026Sports2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vicente Fernández audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vicente Fernández audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.98×
Urban LifestyleOPEN1.41×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vicente Fernández audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
CreativityOPEN0.89×
SustainabilityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vicente Fernández have in United States?

Vicente Fernández has an estimated audience of 800,329 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vicente Fernández fans?

49.0% of Vicente Fernández fans are female, 51.0% are male, with an average age of 33.9 years.

03

Which brands do Vicente Fernández fans like most?

Vicente Fernández fans show strongest brand affinity for Regional styles of Mexican music (15.34×), Norteño (music) (14.38×), and FIFA World Cup (3.64×) over the country average.

04

Where do Vicente Fernández fans live in United States?

Vicente Fernández fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Vicente Fernández fans also like?

Beyond Vicente Fernández itself, the audience over-indexes on Norteño (music) (14.38×), FIFA World Cup (3.64×), FIFA World Cup 2026 (2.44×), and Cruz Azul (12.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Folk audiences in United States

See Vicente Fernández audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vicente Fernández. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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