Vicente Fernández Audience in United States

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Vicente Fernández has an estimated audience of 1,682,907 people in United States. 49.0% are female, 51.0% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Norteño (music), Cruz Azul, Liga MX, Spanish language.

The average Vicente Fernández fan in United States is 33.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Norteño (music), Cruz Azul, with strongest over-indexing on Regional styles of Mexican music (15.34× the country average). Demographically, the Vicente Fernández audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Social Media Usage, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Folk

Demographics of Vicente Fernández fans

Demographic split for Vicente Fernández audience in United States
MetricValue
Female49.0%
Male51.0%
Average age33.9
Estimated audience size1,682,907

Audience persona

The typical Vicente Fernández fan in United States is balanced, around 33.9 years old, with strong Social Media Usage tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Vicente Fernández in United States
RegionReachAffinity
California696,0073.76×
Texas456,8363.16×
Florida165,5191.45×
Illinois121,0742.16×
New York96,9041.03×
Arizona82,1142.39×
Georgia54,7731.06×
North Carolina53,8201.06×
New Jersey51,8161.21×
Maryland48,3051.67×
Virginia43,0661.05×
Washington37,1751.1×
Colorado35,2881.33×
Nevada33,4132.05×
Tennessee28,2140.84×
Oregon27,0331.4×
Pennsylvania26,8930.47×
Indiana25,6930.84×
Wisconsin23,9060.94×
Oklahoma20,4761.1×
Alabama19,5060.83×
South Carolina19,4160.77×
New Mexico19,3772.3×
Massachusetts19,0030.57×
Michigan18,9150.43×
Ohio18,1290.35×
Louisiana17,1150.79×
Utah17,1151.14×
Arkansas16,7721.21×
Connecticut16,6590.99×
Minnesota15,3440.64×
Kansas13,8311.04×
Missouri12,3960.46×
Idaho11,7581.39×
Kentucky11,6050.55×
Iowa9,2900.67×
Nebraska9,0411.07×
Mississippi7,2800.53×
Washington, District of Columbia5,0310.99×
Rhode Island3,3230.62×
Delaware2,7580.59×
Hawaii1,9770.27×
West Virginia1,9350.25×
South Dakota1,5740.4×
New Hampshire1,4270.22×
Alaska1,2200.34×
Wyoming1,1540.46×
Montana1,1520.25×
North Dakota1,1070.32×
Maine1,0530.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vicente Fernández audience
BrandAffinityCategory
Regional styles of Mexican music15.34×Music & Radio
Norteño (music)14.38×Music & Radio
Cruz Azul12.71×Sports
Liga MX8.39×Sports
Spanish language5.41×Politics & Society
Sinaloa12.06×Travel & Leisure
FIFA World Cup3.64×Sports
El Palacio de Hierro12.8×Shopping
Bad Bunny5.04×Music & Radio
Maquillaje Profesional9.51×Beauty & Wellness
Disney, Oklahoma16.64×
Culiacán14.45×Travel & Leisure
Mexico City6.43×Travel & Leisure
Mazatlán11.53×Travel & Leisure
Club América7.99×Sports
Juan Gabriel16.68×Music & Radio
Instant messaging2.98×Internet & Social Media
Guatemala5.11×Travel & Leisure
El Salvador7.49×Travel & Leisure
Moda Feminina7.16×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vicente Fernández audience
TraitClusterScore
Social Media UsageJOY1.1
Need for SecurityCONSERVATISM1.02
Quality AwarenessPREMIUM0.96
Urban LifestyleOPEN0.94
TraditionCONSERVATISM0.85
ExtroversionTHRILL0.84

Worldwide distribution

Worldwide audience distribution share by country for Vicente Fernández
CountryShare
United States38.5%
Mexico27.1%
Colombia7.9%

See Vicente Fernández audiences in other countries

More Folk audiences in United States

Frequently asked questions

How many fans does Vicente Fernández have in United States?

Vicente Fernández has an estimated audience of 1,682,907 people in United States, concentrated in California and Texas.

What is the gender split and age of Vicente Fernández fans?

49.0% of Vicente Fernández fans are female, 51.0% are male, with an average age of 33.9 years.

Which brands do Vicente Fernández fans like most?

Vicente Fernández fans show strongest brand affinity for Regional styles of Mexican music (15.34×), Norteño (music) (14.38×), and Cruz Azul (12.71×) over the country average.

Where do Vicente Fernández fans live in United States?

Vicente Fernández fans in United States are most concentrated in California (reach 696,007), Texas (reach 456,836), and Florida (reach 165,519). These three regions account for the largest share of the active audience.

What other brands do Vicente Fernández fans also like?

Beyond Vicente Fernández itself, the audience over-indexes on Norteño (music) (14.38×), Cruz Azul (12.71×), Liga MX (8.39×), and Spanish language (5.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vicente Fernández. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.