DARPA Audience in United States
DARPA has an estimated audience of 385,665 people in United States. 18.0% are female, 82.0% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Halsey, Oregon, Elsword, N1 road (South Africa), Pillow, MK.
The average DARPA fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Halsey, Oregon, Elsword, N1 road (South Africa), with strongest over-indexing on Halsey, Oregon (12.06× the country average). Demographically, the DARPA audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of DARPA fans
| Metric | Value |
|---|---|
| Female | 18.0% |
| Male | 82.0% |
| Average age | 43.5 |
| Estimated audience size | 385,665 |
Audience persona
The typical DARPA fan in United States is more male, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Halsey, Oregon.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,981 | 1.06× |
| Texas | 28,621 | 0.86× |
| Florida | 23,039 | 0.88× |
| New York | 20,724 | 0.96× |
| Virginia | 20,422 | 2.17× |
| Illinois | 12,128 | 0.94× |
| Pennsylvania | 12,031 | 0.93× |
| Maryland | 10,861 | 1.64× |
| Ohio | 10,577 | 0.89× |
| Georgia | 10,534 | 0.89× |
| North Carolina | 10,319 | 0.89× |
| Massachusetts | 9,436 | 1.24× |
| Washington | 9,424 | 1.22× |
| Michigan | 8,642 | 0.86× |
| Colorado | 8,505 | 1.4× |
| New Jersey | 7,945 | 0.81× |
| Arizona | 7,136 | 0.91× |
| Tennessee | 6,594 | 0.85× |
| Indiana | 6,012 | 0.85× |
| Missouri | 5,603 | 0.9× |
| Alabama | 5,121 | 0.95× |
| South Carolina | 4,683 | 0.81× |
| Minnesota | 4,502 | 0.81× |
| Oregon | 4,430 | 1× |
| Wisconsin | 4,248 | 0.73× |
| Washington, District of Columbia | 4,032 | 3.48× |
| Oklahoma | 4,013 | 0.94× |
| Connecticut | 3,889 | 1.01× |
| Kentucky | 3,805 | 0.79× |
| Louisiana | 3,724 | 0.75× |
| Nevada | 3,452 | 0.93× |
| Utah | 3,150 | 0.91× |
| Kansas | 2,661 | 0.88× |
| Arkansas | 2,491 | 0.78× |
| Iowa | 2,378 | 0.75× |
| New Mexico | 2,232 | 1.15× |
| Mississippi | 2,190 | 0.69× |
| Hawaii | 2,016 | 1.22× |
| Idaho | 1,761 | 0.91× |
| New Hampshire | 1,571 | 1.03× |
| Nebraska | 1,491 | 0.77× |
| West Virginia | 1,429 | 0.8× |
| Maine | 1,247 | 0.9× |
| Rhode Island | 1,141 | 0.93× |
| Montana | 1,014 | 0.95× |
| Alaska | 914 | 1.11× |
| Delaware | 777 | 0.73× |
| Vermont | 680 | 1× |
| North Dakota | 609 | 0.77× |
| South Dakota | 586 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Halsey, Oregon | 12.06× | Travel & Leisure |
| Elsword | 20× | Games |
| N1 road (South Africa) | 4× | Travel & Leisure |
| Pillow | 1.97× | Home & Garden |
| MK | 3.13× | Music & Radio |
| JDSU | 2.07× | Business & Career |
| Hypertext | 4.01× | Technology & Electronics |
| Atkins diet | 2.96× | Health |
| Regional styles of Mexican music | 1.6× | Music & Radio |
| The Godfather Part II | 7.44× | Movies & TV |
| Wikia | 1.55× | Internet & Social Media |
| Enfamil | 3.01× | Kids & Family |
| Home staging | 2.32× | Home & Garden |
| WESH | 2.14× | Movies & TV |
| Business English | 2.45× | Business & Career |
| JTV (Indonesia) | 2.29× | |
| Noodle (Gorillaz) | 1.53× | Music & Radio |
| Northrop Grumman | 2.7× | Business & Career |
| Public speaking | 1.62× | Politics & Society |
| Acoustic music | 1.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.86 |
| Quality Awareness | PREMIUM | 2.31 |
| Individualism | JOY | 1.99 |
| Convenience Orientation | PREMIUM | 1.96 |
| Career Orientation | POWER | 1.8 |
| DIY Mentality | THRILL | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.8% |
| Germany | 9.8% |
| Japan | 8.6% |
See DARPA audiences in other countries
More Politics & Society audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
Frequently asked questions
How many fans does DARPA have in United States?
DARPA has an estimated audience of 385,665 people in United States, concentrated in California and Texas.
What is the gender split and age of DARPA fans?
18.0% of DARPA fans are female, 82.0% are male, with an average age of 43.5 years.
Which brands do DARPA fans like most?
DARPA fans show strongest brand affinity for Halsey, Oregon (12.06×), Elsword (20×), and N1 road (South Africa) (4×) over the country average.
Where do DARPA fans live in United States?
DARPA fans in United States are most concentrated in California (reach 44,981), Texas (reach 28,621), and Florida (reach 23,039). These three regions account for the largest share of the active audience.
What other brands do DARPA fans also like?
Beyond DARPA itself, the audience over-indexes on Elsword (20×), N1 road (South Africa) (4×), Pillow (1.97×), and MK (3.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DARPA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.