Dateline (Australian TV program) Audience in United States

Dateline (Australian TV program) logo

Dateline (Australian TV program) has an estimated audience of 1,050,299 people in United States. 91.5% are female, 8.5% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: ARCO, Acoustic music, Overtone, Graham Greene (actor), Brittney Griner.

The average Dateline (Australian TV program) fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.66× the country average). Demographically, the Dateline (Australian TV program) audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of Dateline (Australian TV program) fans

Demographic split for Dateline (Australian TV program) audience in United States
MetricValue
Female91.5%
Male8.5%
Average age45.8
Estimated audience size1,050,299

Audience persona

The typical Dateline (Australian TV program) fan in United States is more female, around 45.8 years old, with strong Luxury Orientation tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Dateline (Australian TV program) in United States
RegionReachAffinity
California92,4360.8×
Texas77,1630.85×
Florida56,4430.79×
New York43,5460.74×
Ohio34,2231.06×
North Carolina30,3990.96×
Pennsylvania30,2960.86×
Illinois29,1240.83×
Michigan29,0961.06×
Georgia25,5680.79×
Washington22,1381.05×
Arizona21,8811.02×
Tennessee21,7221.03×
Missouri21,2711.26×
Virginia21,0930.82×
Massachusetts20,4130.99×
Indiana20,3741.06×
Minnesota19,5261.3×
Wisconsin16,5871.05×
New Jersey16,5260.62×
Colorado16,3870.99×
South Carolina16,2241.03×
Alabama15,7321.07×
Kentucky15,0501.14×
Maryland14,1500.78×
Oregon13,4901.12×
Oklahoma11,9211.02×
Louisiana11,6000.86×
Utah11,2281.19×
Iowa10,6201.23×
Idaho8,7991.67×
Connecticut8,5220.81×
Kansas8,2681×
Arkansas8,2500.95×
Mississippi7,8290.9×
Nevada7,6980.76×
New Mexico6,0661.15×
West Virginia5,4091.11×
Nebraska5,1070.97×
Rhode Island4,3351.3×
Montana4,1241.42×
Maine3,9691.05×
New Hampshire3,5980.87×
Hawaii3,3910.75×
North Dakota3,1771.47×
Alaska3,0201.34×
South Dakota2,2600.93×
Washington, District of Columbia2,1820.69×
Delaware1,9980.69×
Vermont1,7760.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dateline (Australian TV program) audience
BrandAffinityCategory
ARCO1.66×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
Graham Greene (actor)1.8×
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Tierra caliente1.86×Travel & Leisure
Hypothec2.74×Business & Career
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Cadena SER2.9×Music & Radio
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.16×Movies & TV
Judge Dredd (film)1.75×Movies & TV
Assassin's Creed: Brotherhood1.63×Games
Stealing Beauty2×Movies & TV
Little Italy1.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dateline (Australian TV program) audience
TraitClusterScore
Luxury OrientationPREMIUM1.38
ExtroversionTHRILL1.37
SustainabilityBALANCE1.3
Risk AppetiteTHRILL1.25
Healthy LifestyleBALANCE1.23
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Dateline (Australian TV program)
CountryShare
Saudi Arabia56.7%
United States27.0%
Canada3.8%

See Dateline (Australian TV program) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Dateline (Australian TV program) have in United States?

Dateline (Australian TV program) has an estimated audience of 1,050,299 people in United States, concentrated in California and Texas.

What is the gender split and age of Dateline (Australian TV program) fans?

91.5% of Dateline (Australian TV program) fans are female, 8.5% are male, with an average age of 45.8 years.

Which brands do Dateline (Australian TV program) fans like most?

Dateline (Australian TV program) fans show strongest brand affinity for ARCO (1.66×), Acoustic music (2.24×), and Overtone (3.17×) over the country average.

Where do Dateline (Australian TV program) fans live in United States?

Dateline (Australian TV program) fans in United States are most concentrated in California (reach 92,436), Texas (reach 77,163), and Florida (reach 56,443). These three regions account for the largest share of the active audience.

What other brands do Dateline (Australian TV program) fans also like?

Beyond Dateline (Australian TV program) itself, the audience over-indexes on Acoustic music (2.24×), Overtone (3.17×), Graham Greene (actor) (1.8×), and Brittney Griner (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dateline (Australian TV program). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.