Deforestation Audience in United States

Deforestation logo

Deforestation has an estimated audience of 1,405,673 people in United States. 42.3% are female, 57.7% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, ABC 7 Chicago, WESH, Diane Sawyer, Stucco.

The average Deforestation fan in United States is 43.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, ABC 7 Chicago, WESH, with strongest over-indexing on Natural rubber (1.58× the country average). Demographically, the Deforestation audience skews more male with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Deforestation fans

Demographic split for Deforestation audience in United States
MetricValue
Female42.3%
Male57.7%
Average age43.8
Estimated audience size1,405,673

Audience persona

The typical Deforestation fan in United States is more male, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Deforestation in United States
RegionReachAffinity
California196,6901.27×
Texas189,5711.57×
Florida167,9521.76×
New York87,8521.12×
Georgia80,5151.86×
North Carolina53,9741.28×
Pennsylvania45,8760.97×
Virginia44,4391.3×
Illinois39,8380.85×
Washington36,9221.31×
New Jersey33,8230.95×
Michigan33,4500.91×
Arizona31,1231.08×
Ohio30,6350.71×
South Carolina27,5461.3×
Maryland27,1941.13×
Tennessee25,5930.91×
Indiana25,4650.99×
Massachusetts25,3060.91×
Missouri20,3100.9×
Louisiana19,6451.08×
Minnesota18,8860.94×
Colorado18,3930.83×
Wisconsin16,3310.77×
Oklahoma15,7831.01×
Alabama15,7130.8×
Oregon15,1530.94×
Kentucky15,0200.85×
Connecticut14,8031.05×
Mississippi14,7301.27×
Nevada12,2870.9×
Iowa12,2031.05×
Utah11,8450.94×
Kansas11,6891.06×
Arkansas8,8210.76×
Washington, District of Columbia7,0671.67×
Nebraska6,8680.97×
West Virginia6,5751×
Hawaii6,5161.08×
New Mexico5,8200.83×
Idaho5,3230.76×
New Hampshire4,6010.83×
Maine3,9390.78×
North Dakota3,1631.1×
Rhode Island3,0100.67×
Delaware2,8880.74×
South Dakota2,1660.67×
Alaska2,0220.67×
Montana1,9980.51×
Vermont1,7970.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deforestation audience
BrandAffinityCategory
Natural rubber1.58×Cars & Mobility
ABC 7 Chicago1.81×Movies & TV
WESH1.83×Movies & TV
Diane Sawyer3.06×Movies & TV
Stucco1.75×Home & Garden
WFTV1.59×Movies & TV
Enfamil1.74×Kids & Family
Tech News2.35×Technology & Electronics
Al Ahly SC2×Sports
Final Fantasy VII (Famicom)3.18×Games
Solo climbing1.54×Sports
Canino5.32×Travel & Leisure
Parma2.25×Travel & Leisure
Gründerzeit2.85×Politics & Society
Eddie George1.87×Sports
Harry Potter and the Goblet of Fire1.53×Movies & TV
All You Can Eat1.55×Food & Beverages
education.com2.1×Kids & Family
Edmond, Oklahoma1.66×Travel & Leisure
Cachorros1.75×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deforestation audience
TraitClusterScore
DIY MentalityTHRILL1.51
Need for SecurityCONSERVATISM1.45
PatriotismCONSERVATISM1.34
Career OrientationPOWER1.27
IndividualismJOY1.26
Quality AwarenessPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Deforestation
CountryShare
United States34.9%
France6.9%
United Kingdom6.8%

See Deforestation audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Deforestation have in United States?

Deforestation has an estimated audience of 1,405,673 people in United States, concentrated in California and Texas.

What is the gender split and age of Deforestation fans?

42.3% of Deforestation fans are female, 57.7% are male, with an average age of 43.8 years.

Which brands do Deforestation fans like most?

Deforestation fans show strongest brand affinity for Natural rubber (1.58×), ABC 7 Chicago (1.81×), and WESH (1.83×) over the country average.

Where do Deforestation fans live in United States?

Deforestation fans in United States are most concentrated in California (reach 196,690), Texas (reach 189,571), and Florida (reach 167,952). These three regions account for the largest share of the active audience.

What other brands do Deforestation fans also like?

Beyond Deforestation itself, the audience over-indexes on ABC 7 Chicago (1.81×), WESH (1.83×), Diane Sawyer (3.06×), and Stucco (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deforestation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.