Desire Audience in United States
Desire has an estimated audience of 696,187 people in United States. 56.5% are female, 43.5% are male, average age 40.1. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Grinch.
Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.97× the country average). Demographically, the Desire audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Desire fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 40.1 |
| Estimated audience size | 696,187 |
Audience persona
The typical Desire fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 14.97× | Internet & Social Media |
| Governor of Michigan | 17.35× | Politics & Society |
| Wok | 13.01× | Food & Beverages |
| Vocal harmony | 8.36× | Music & Radio |
| Grinch | 7.01× | Movies & TV |
| Google Home | 10.82× | Technology & Electronics |
| headspace | 14.95× | Health |
| Hibachi | 12.46× | Food & Beverages |
| Grace Slick | 13× | Music & Radio |
| Cherish (group) | 16.02× | Music & Radio |
| Historic site | 6.26× | Arts & Culture |
| Fairy godmother | 10.52× | Literature |
| Hipster | 12.88× | Politics & Society |
| El Paso County, Colorado | 16.07× | Travel & Leisure |
| TV Fanatic | 12.29× | Movies & TV |
| No Escape (1994 film) | 12.93× | Movies & TV |
| Kikar HaShabbat | 18.24× | News |
| Guitarist (magazine) | 12.23× | Music & Radio |
| La Jolla | 8.47× | Travel & Leisure |
| Israel | 1.91× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.12 |
| Sustainability | BALANCE | 1.1 |
| Social Media Usage | JOY | 1.09 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 21.5% |
| United States | 21.0% |
| India | 17.6% |
See Desire audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Desire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.