DeSoto (automobile) Audience in United States

DeSoto (automobile) logo

DeSoto (automobile) has an estimated audience of 387,170 people in United States. 46.5% are female, 53.5% are male, average age 41.3. Top regions: Texas, Alabama, Florida. Top brand affinities: Nebraska, Israel, Keith Stanfield, Hipster, N1 road (South Africa).

The average DeSoto (automobile) fan in United States is 41.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Alabama, Florida. Top brand affinities include Nebraska, Israel, Keith Stanfield, with strongest over-indexing on Nebraska (3.09× the country average). Demographically, the DeSoto (automobile) audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of DeSoto (automobile) fans

Demographic split for DeSoto (automobile) audience in United States
MetricValue
Female46.5%
Male53.5%
Average age41.3
Estimated audience size387,170

Audience persona

The typical DeSoto (automobile) fan in United States is balanced, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for DeSoto (automobile) in United States
RegionReachAffinity
Texas234,4777.04×
Alabama55,49810.26×
Florida23,6090.9×
California18,5030.43×
Georgia14,1641.19×
Missouri13,7292.2×
Mississippi10,7543.37×
Illinois8,7010.67×
Tennessee8,1041.04×
Kansas7,8642.58×
Louisiana7,4801.5×
New York6,8130.31×
North Carolina5,6550.49×
Ohio4,9600.42×
Pennsylvania4,5560.35×
Virginia4,3070.46×
Arkansas4,1431.3×
Michigan3,9730.39×
Wisconsin3,7910.65×
Arizona3,6040.46×
Indiana3,5310.5×
Oklahoma3,4100.79×
New Jersey3,2740.33×
Washington3,1350.4×
South Carolina3,0720.53×
Iowa2,7650.87×
Montana2,7302.54×
Colorado2,6810.44×
Minnesota2,4420.44×
Kentucky2,4380.5×
Maryland2,3460.35×
Massachusetts2,2420.29×
Oregon1,7440.39×
Nevada1,6970.45×
Utah1,3920.4×
Connecticut1,2170.31×
Nebraska1,1720.6×
New Mexico8280.43×
West Virginia7850.44×
Washington, District of Columbia7030.6×
Idaho6840.35×
New Hampshire4670.31×
Hawaii4610.28×
Maine4270.31×
South Dakota3370.38×
Delaware3210.3×
North Dakota2920.37×
Rhode Island2660.22×
Alaska2030.25×
Wyoming2000.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeSoto (automobile) audience
BrandAffinityCategory
Nebraska3.09×Travel & Leisure
Israel1.98×Travel & Leisure
Keith Stanfield4.99×Movies & TV
Hipster5.86×Politics & Society
N1 road (South Africa)2.27×Travel & Leisure
Wikia1.7×Internet & Social Media
Hog Hunting1.69×Sports
Governor of Michigan3.37×Politics & Society
MK1.88×Music & Radio
Home staging2.27×Home & Garden
Elsword6.93×Games
Urban horticulture1.52×Home & Garden
Goose (band)2.61×Pets & Animals
Fairy godmother2.97×Literature
Nick Jr. (Australia)3.31×Kids & Family
Goop1.95×Internet & Social Media
Vocal harmony1.6×Music & Radio
Eden Lake2.91×Movies & TV
HydraFacial2.85×Beauty & Wellness
Keeper (password manager)2.22×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeSoto (automobile) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.33
Risk AppetiteTHRILL1.28
Urban LifestyleOPEN1.22
Career OrientationPOWER1.22
Quality AwarenessPREMIUM1.22
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for DeSoto (automobile)
CountryShare
United States94.1%
Germany5.1%
Italy0.9%

See DeSoto (automobile) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does DeSoto (automobile) have in United States?

DeSoto (automobile) has an estimated audience of 387,170 people in United States, concentrated in Texas and Alabama.

What is the gender split and age of DeSoto (automobile) fans?

46.5% of DeSoto (automobile) fans are female, 53.5% are male, with an average age of 41.3 years.

Which brands do DeSoto (automobile) fans like most?

DeSoto (automobile) fans show strongest brand affinity for Nebraska (3.09×), Israel (1.98×), and Keith Stanfield (4.99×) over the country average.

Where do DeSoto (automobile) fans live in United States?

DeSoto (automobile) fans in United States are most concentrated in Texas (reach 234,477), Alabama (reach 55,498), and Florida (reach 23,609). These three regions account for the largest share of the active audience.

What other brands do DeSoto (automobile) fans also like?

Beyond DeSoto (automobile) itself, the audience over-indexes on Israel (1.98×), Keith Stanfield (4.99×), Hipster (5.86×), and N1 road (South Africa) (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeSoto (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.