Diners, Drive-Ins and Dives Audience in United States

Diners, Drive-Ins and Dives logo

Diners, Drive-Ins and Dives has an estimated audience of 1,594,677 people in United States. 55.6% are female, 44.4% are male, average age 44.4. Top regions: California, Florida, Texas. Top brand affinities: Product design, Israel, edureka, Kansas, Nebraska Cornhuskers football.

The average Diners, Drive-Ins and Dives fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Product design, Israel, edureka, with strongest over-indexing on Product design (3.13× the country average). Demographically, the Diners, Drive-Ins and Dives audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Dish

Demographics of Diners, Drive-Ins and Dives fans

Demographic split for Diners, Drive-Ins and Dives audience in United States
MetricValue
Female55.6%
Male44.4%
Average age44.4
Estimated audience size1,594,677

Audience persona

The typical Diners, Drive-Ins and Dives fan in United States is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Diners, Drive-Ins and Dives in United States
RegionReachAffinity
California134,2820.77×
Florida112,4721.04×
Texas106,5970.78×
New York59,0710.66×
Ohio58,3941.19×
Illinois47,1780.89×
Pennsylvania46,2540.86×
North Carolina45,2170.94×
Georgia40,9510.83×
Indiana39,6741.36×
Arizona36,7931.13×
New Jersey35,9560.89×
Michigan35,8880.86×
Virginia32,3400.83×
Colorado30,9241.23×
Minnesota30,3651.33×
Tennessee28,7990.9×
Washington28,3530.89×
Missouri25,7761×
Wisconsin25,3181.06×
Massachusetts23,5990.75×
South Carolina23,3590.97×
Louisiana21,3701.04×
Maryland19,4320.71×
Kentucky18,9330.95×
Alabama18,3810.83×
Oklahoma17,3970.98×
Oregon17,2240.94×
Nevada15,5081.01×
Utah14,6481.03×
Iowa13,7401.05×
Kansas13,1421.05×
Hawaii12,5401.83×
Arkansas11,7920.9×
Connecticut11,7120.73×
Mississippi10,0610.77×
Nebraska8,9821.12×
New Mexico8,5681.07×
Idaho8,1301.02×
Montana8,0101.81×
Maine6,3151.11×
New Hampshire6,0340.96×
West Virginia6,0040.81×
South Dakota4,2771.16×
North Dakota4,0741.24×
Alaska3,8151.12×
Rhode Island3,6520.72×
Wyoming3,6481.54×
Delaware3,5680.81×
Washington, District of Columbia3,2620.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diners, Drive-Ins and Dives audience
BrandAffinityCategory
Product design3.13×Business & Career
Israel2.61×Travel & Leisure
edureka25.49×Business & Career
Kansas1.74×Travel & Leisure
Nebraska Cornhuskers football2.37×Sports
Home staging3.27×Home & Garden
Lulu 黃路梓茵1.6×Movies & TV
Jesse Plemons1.95×Movies & TV
Regional styles of Mexican music1.54×Music & Radio
Jeep Wagoneer3.07×Cars & Mobility
Jezebel (film)3.59×Movies & TV
Takers4.89×Movies & TV
KennyS6.59×Sports
Jeep Grand Cherokee (WJ)3×Cars & Mobility
Urban horticulture1.55×Home & Garden
Captain America (1990 film)1.88×Movies & TV
San Pellegrino2.99×Food & Beverages
Electrolyte1.92×Health
Pro-Ject1.65×Music & Radio
Hayward, California4.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diners, Drive-Ins and Dives audience
TraitClusterScore
IndulgenceJOY1.37
ExtroversionTHRILL1.37
Urban LifestyleOPEN1.34
TravellingTHRILL1.27
Convenience OrientationPREMIUM1.26
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Diners, Drive-Ins and Dives
CountryShare
United States90.8%
Canada2.5%
United Kingdom2.5%

See Diners, Drive-Ins and Dives audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Diners, Drive-Ins and Dives have in United States?

Diners, Drive-Ins and Dives has an estimated audience of 1,594,677 people in United States, concentrated in California and Florida.

What is the gender split and age of Diners, Drive-Ins and Dives fans?

55.6% of Diners, Drive-Ins and Dives fans are female, 44.4% are male, with an average age of 44.4 years.

Which brands do Diners, Drive-Ins and Dives fans like most?

Diners, Drive-Ins and Dives fans show strongest brand affinity for Product design (3.13×), Israel (2.61×), and edureka (25.49×) over the country average.

Where do Diners, Drive-Ins and Dives fans live in United States?

Diners, Drive-Ins and Dives fans in United States are most concentrated in California (reach 134,282), Florida (reach 112,472), and Texas (reach 106,597). These three regions account for the largest share of the active audience.

What other brands do Diners, Drive-Ins and Dives fans also like?

Beyond Diners, Drive-Ins and Dives itself, the audience over-indexes on Israel (2.61×), edureka (25.49×), Kansas (1.74×), and Nebraska Cornhuskers football (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diners, Drive-Ins and Dives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.