Discovery Science (TV channel) Audience in United States

Discovery Science (TV channel) logo

Discovery Science (TV channel) has an estimated audience of 349,340 people in United States. 62.4% are female, 37.6% are male, average age 45.5. Top regions: Texas, California, North Carolina. Top brand affinities: Lulu 黃路梓茵, Tech News, Morphine (band), Israel, Elsword.

The average Discovery Science (TV channel) fan in United States is 45.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include Lulu 黃路梓茵, Tech News, Morphine (band), with strongest over-indexing on Lulu 黃路梓茵 (13.56× the country average). Demographically, the Discovery Science (TV channel) audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Discovery Science (TV channel) fans

Demographic split for Discovery Science (TV channel) audience in United States
MetricValue
Female62.4%
Male37.6%
Average age45.5
Estimated audience size349,340

Audience persona

The typical Discovery Science (TV channel) fan in United States is more female, around 45.5 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Discovery Science (TV channel) in United States
RegionReachAffinity
Texas41,8061.39×
California34,8760.91×
North Carolina34,6403.3×
Florida15,5390.66×
New York8,6380.44×
Illinois6,4060.55×
South Carolina6,0201.15×
Pennsylvania5,1570.44×
Georgia4,8250.45×
New Jersey4,6490.52×
Michigan4,3840.48×
Virginia4,0150.47×
Massachusetts3,8560.56×
Indiana3,8050.6×
Tennessee3,7690.54×
Ohio3,3770.31×
Arizona3,2200.45×
Washington3,1370.45×
Colorado3,1280.57×
Maryland3,0630.51×
Minnesota2,5980.52×
Louisiana2,5870.57×
Alabama2,5800.53×
Oklahoma2,5280.65×
Mississippi2,4940.87×
Arkansas2,2160.77×
Connecticut2,2120.63×
Oregon2,1680.54×
Kentucky2,1320.49×
Kansas2,0600.75×
West Virginia2,0591.27×
Alaska2,0552.75×
Wisconsin2,0350.39×
Missouri1,9960.35×
Montana1,9402×
Nebraska1,9381.11×
Nevada1,9220.57×
Idaho1,9011.09×
Hawaii1,8161.21×
Iowa1,8050.63×
Maine1,7741.42×
South Dakota1,7682.19×
Utah1,7510.56×
North Dakota1,7212.4×
New Hampshire1,6961.23×
Wyoming1,6663.22×
New Mexico1,6530.94×
Rhode Island1,6381.47×
Vermont1,6112.63×
Delaware1,4671.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Discovery Science (TV channel) audience
BrandAffinityCategory
Lulu 黃路梓茵13.56×Movies & TV
Tech News18.92×Technology & Electronics
Morphine (band)10.66×Music & Radio
Israel2.48×Travel & Leisure
Elsword15.8×Games
Natural rubber1.82×Cars & Mobility
UK garage4.75×Music & Radio
Jesse Plemons2.72×Movies & TV
Product design1.52×Business & Career
Voter registration3.66×Politics & Society
Chanticleer (ensemble)10.29×Music & Radio
Nebraska Cornhuskers football2.55×Sports
Bank account1.74×Business & Career
Jeep Wagoneer3.84×Cars & Mobility
Home staging3.39×Home & Garden
Staycation2.04×Home & Garden
JamBase7.04×Music & Radio
WAOW10.23×Movies & TV
Electrolyte2.63×Health
Urban horticulture1.69×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Discovery Science (TV channel) audience
TraitClusterScore
Risk AppetiteTHRILL2.54
Early Adopter MentalityPOWER1.8
LGBTQ+ IdentityOPEN1.67
ExtroversionTHRILL1.44
TraditionCONSERVATISM1.42
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Discovery Science (TV channel)
CountryShare
United States60.1%
United Kingdom6.0%
India5.5%

See Discovery Science (TV channel) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Discovery Science (TV channel) have in United States?

Discovery Science (TV channel) has an estimated audience of 349,340 people in United States, concentrated in Texas and California.

What is the gender split and age of Discovery Science (TV channel) fans?

62.4% of Discovery Science (TV channel) fans are female, 37.6% are male, with an average age of 45.5 years.

Which brands do Discovery Science (TV channel) fans like most?

Discovery Science (TV channel) fans show strongest brand affinity for Lulu 黃路梓茵 (13.56×), Tech News (18.92×), and Morphine (band) (10.66×) over the country average.

Where do Discovery Science (TV channel) fans live in United States?

Discovery Science (TV channel) fans in United States are most concentrated in Texas (reach 41,806), California (reach 34,876), and North Carolina (reach 34,640). These three regions account for the largest share of the active audience.

What other brands do Discovery Science (TV channel) fans also like?

Beyond Discovery Science (TV channel) itself, the audience over-indexes on Tech News (18.92×), Morphine (band) (10.66×), Israel (2.48×), and Elsword (15.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Discovery Science (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.