Domo Audience in United States

Domo logo

Domo has an estimated audience of 608,964 people in United States. 67.5% are female, 32.5% are male, average age 24.4. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Mortgage insurance, Arnold Palmer, Home construction, Assassin's Creed II.

The average Domo fan in United States is 24.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Mortgage insurance, Arnold Palmer, with strongest over-indexing on Dog breed (3.37× the country average). Demographically, the Domo audience skews more female with an average age of 24.4, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Domo fans

Demographic split for Domo audience in United States
MetricValue
Female67.5%
Male32.5%
Average age24.4
Estimated audience size608,964

Audience persona

The typical Domo fan in United States is more female, around 24.4 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Domo in United States
RegionReachAffinity
California145,3672.17×
Texas71,7331.37×
Florida52,5561.27×
New York36,4321.07×
Ohio24,9971.33×
Illinois22,6731.12×
Georgia19,6451.05×
Arizona19,5061.57×
Colorado17,1731.79×
Pennsylvania16,7470.82×
Indiana15,8711.43×
New Jersey15,8081.02×
Utah15,7032.88×
North Carolina15,3830.84×
Virginia15,0241.01×
Washington14,6281.2×
Michigan11,9780.75×
Massachusetts10,6890.89×
Tennessee10,2340.84×
Nevada9,1031.55×
Missouri8,3960.86×
Maryland8,3720.8×
Oregon8,0541.15×
Minnesota7,6100.87×
Kentucky6,6220.87×
Wisconsin6,5350.71×
South Carolina6,2030.68×
Oklahoma6,1700.91×
Alabama6,1460.72×
Louisiana5,7770.74×
Connecticut5,0880.83×
Hawaii4,1611.59×
Kansas4,0940.85×
Arkansas3,7030.74×
New Hampshire3,3601.4×
Iowa3,1150.62×
New Mexico3,0681×
Idaho2,6180.86×
Mississippi2,4080.48×
Nebraska2,2580.74×
Maine2,0840.96×
West Virginia1,8620.66×
Rhode Island1,5770.81×
Washington, District of Columbia1,3620.74×
Delaware1,1790.7×
Montana1,0550.62×
Alaska1,0190.78×
Vermont8000.75×
South Dakota7850.56×
North Dakota6690.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Domo audience
BrandAffinityCategory
Dog breed3.37×Pets & Animals
Mortgage insurance10.48×Business & Career
Arnold Palmer12.95×Sports
Home construction2.9×Home & Garden
Assassin's Creed II14.81×Games
Panama4.2×Travel & Leisure
ARCO2.89×Cars & Mobility
3D printing2.45×Technology & Electronics
Racing2.13×Cars & Mobility
Temple Grandin5.67×Literature
Assassin's Creed: Brotherhood7.55×Games
David Yurman1.59×Fashion & Accessoires
Commercial mortgage3.13×Business & Career
Mike Conley, Jr.3.81×Sports
JTV (Indonesia)2.26×
Monroe Carell Jr. Children's Hospital at Vanderbilt8.48×Travel & Leisure
Gary Clark, Jr.5.41×Music & Radio
Gaelic football2.74×Sports
Portia de Rossi2.92×Movies & TV
ABC iview5.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Domo audience
TraitClusterScore
ExtroversionTHRILL2.26
Family OrientationCONSERVATISM1.91
Convenience OrientationPREMIUM1.59
Early Adopter MentalityPOWER1.52
LGBTQ+ IdentityOPEN1.51
Risk AppetiteTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Domo
CountryShare
United States31.3%
Canada14.6%
Japan10.3%

See Domo audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Domo have in United States?

Domo has an estimated audience of 608,964 people in United States, concentrated in California and Texas.

What is the gender split and age of Domo fans?

67.5% of Domo fans are female, 32.5% are male, with an average age of 24.4 years.

Which brands do Domo fans like most?

Domo fans show strongest brand affinity for Dog breed (3.37×), Mortgage insurance (10.48×), and Arnold Palmer (12.95×) over the country average.

Where do Domo fans live in United States?

Domo fans in United States are most concentrated in California (reach 145,367), Texas (reach 71,733), and Florida (reach 52,556). These three regions account for the largest share of the active audience.

What other brands do Domo fans also like?

Beyond Domo itself, the audience over-indexes on Mortgage insurance (10.48×), Arnold Palmer (12.95×), Home construction (2.9×), and Assassin's Creed II (14.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Domo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.