Don McLean Audience in United States
Don McLean has an estimated audience of 546,183 people in United States. 52.9% are female, 47.1% are male, average age 47.5. Top regions: California, New York, Florida. Top brand affinities: KiwiCo, Rosie the Riveter, Scratching post, Alaska, Stamp collecting.
The average Don McLean fan in United States is 47.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include KiwiCo, Rosie the Riveter, Scratching post, with strongest over-indexing on KiwiCo (37.33× the country average). Demographically, the Don McLean audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Don McLean fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 47.5 |
| Estimated audience size | 546,183 |
Audience persona
The typical Don McLean fan in United States is balanced, around 47.5 years old, with strong Patriotism tendencies and a notable affinity for KiwiCo.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 53,238 | 0.89× |
| New York | 32,437 | 1.06× |
| Florida | 30,899 | 0.84× |
| Texas | 29,667 | 0.63× |
| Illinois | 18,115 | 1× |
| Pennsylvania | 17,803 | 0.97× |
| Ohio | 15,888 | 0.94× |
| New Jersey | 14,253 | 1.03× |
| Michigan | 14,187 | 0.99× |
| Georgia | 13,605 | 0.81× |
| North Carolina | 12,620 | 0.77× |
| Arizona | 11,141 | 1× |
| Tennessee | 11,062 | 1.01× |
| Massachusetts | 10,986 | 1.02× |
| Virginia | 10,982 | 0.83× |
| Indiana | 10,750 | 1.08× |
| Washington | 10,569 | 0.96× |
| Louisiana | 9,999 | 1.42× |
| Wisconsin | 9,340 | 1.14× |
| Missouri | 8,807 | 1× |
| Colorado | 8,476 | 0.98× |
| Kentucky | 7,621 | 1.11× |
| Minnesota | 7,581 | 0.97× |
| Oregon | 7,375 | 1.18× |
| Maryland | 7,247 | 0.77× |
| Connecticut | 7,201 | 1.31× |
| South Carolina | 6,827 | 0.83× |
| Alabama | 5,792 | 0.76× |
| Maine | 5,703 | 2.92× |
| Oklahoma | 5,144 | 0.85× |
| Iowa | 4,962 | 1.1× |
| Nevada | 4,336 | 0.82× |
| Utah | 3,890 | 0.8× |
| West Virginia | 3,812 | 1.5× |
| Kansas | 3,754 | 0.87× |
| Arkansas | 3,731 | 0.83× |
| Mississippi | 2,993 | 0.67× |
| Idaho | 2,625 | 0.96× |
| New Hampshire | 2,605 | 1.21× |
| Nebraska | 2,422 | 0.88× |
| Hawaii | 2,355 | 1× |
| New Mexico | 2,324 | 0.85× |
| Montana | 2,242 | 1.48× |
| Rhode Island | 1,754 | 1.01× |
| Washington, District of Columbia | 1,421 | 0.87× |
| South Dakota | 1,163 | 0.92× |
| Delaware | 1,155 | 0.77× |
| Vermont | 1,102 | 1.15× |
| Alaska | 835 | 0.71× |
| North Dakota | 800 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KiwiCo | 37.33× | Kids & Family |
| Rosie the Riveter | 53.28× | Business & Career |
| Scratching post | 24.97× | Pets & Animals |
| Alaska | 2.97× | Travel & Leisure |
| Stamp collecting | 6.72× | Home & Garden |
| Wedgwood | 18.35× | Home & Garden |
| Elsword | 17.72× | Games |
| Cryptic crossword | 15.73× | Technology & Electronics |
| Jingoism | 2.19× | Politics & Society |
| JibJab | 5.21× | Internet & Social Media |
| Corona (band) | 4.42× | Music & Radio |
| Home Delivery | 2.3× | Food & Beverages |
| Steampunk | 3.39× | Fashion & Accessoires |
| Hideo Nomo | 12.82× | Sports |
| Home staging | 3.56× | Home & Garden |
| On the Border Mexican Grill & Cantina | 3.9× | Food & Beverages |
| Columbia, Missouri | 5.08× | Travel & Leisure |
| Harmony Korine | 5.48× | Movies & TV |
| Glue logic | 4.7× | Technology & Electronics |
| Nipsey Hussle | 2.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.73 |
| Travelling | THRILL | 1.58 |
| Tradition | CONSERVATISM | 1.52 |
| Career Orientation | POWER | 1.31 |
| Spirituality | BALANCE | 1.27 |
| Need for Security | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.8% |
| United Kingdom | 12.7% |
| Canada | 5.0% |
See Don McLean audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
Frequently asked questions
How many fans does Don McLean have in United States?
Don McLean has an estimated audience of 546,183 people in United States, concentrated in California and New York.
What is the gender split and age of Don McLean fans?
52.9% of Don McLean fans are female, 47.1% are male, with an average age of 47.5 years.
Which brands do Don McLean fans like most?
Don McLean fans show strongest brand affinity for KiwiCo (37.33×), Rosie the Riveter (53.28×), and Scratching post (24.97×) over the country average.
Where do Don McLean fans live in United States?
Don McLean fans in United States are most concentrated in California (reach 53,238), New York (reach 32,437), and Florida (reach 30,899). These three regions account for the largest share of the active audience.
What other brands do Don McLean fans also like?
Beyond Don McLean itself, the audience over-indexes on Rosie the Riveter (53.28×), Scratching post (24.97×), Alaska (2.97×), and Stamp collecting (6.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Don McLean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.