A data profile of the people who buy, follow and care about Don McLean in United States — modelled from more than twelve digital signal sources. Don McLean has an estimated audience of 566,793 people in United States.
The average Don McLean fan in United States is 47.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, New York.
Top brand affinities include Diane Keaton, Marlon Brando, John Denver, with strongest over-indexing on Diane Keaton (32.9× the country average).
Demographically, the Don McLean audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Don McLean fan in United States is balanced, around 47.5 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.
The key figures that characterise the Don McLean profile in United States.
52.9% are female, 47.1% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 47.5 |
| Estimated audience size | 566,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 10% | |
| 30-39 | 8% | |
| 40-49 | 16% | |
| 50+ | 53% |
of the worldwide Don McLean audience comes from United States.
| Country | Share |
|---|---|
| United States | 48.8% |
| United Kingdom | 12.4% |
| Australia | 5.8% |
Where the Don McLean audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maine | ~5K | 2.45× | |
| 02 | Louisiana | ~10K | 1.81× | |
| 03 | Oregon | ~8K | 1.34× | |
| 04 | Rhode Island | ~2K | 1.29× | |
| 05 | Connecticut | ~7K | 1.26× | |
| 06 | West Virginia | ~3K | 1.26× | |
| 07 | Montana | ~2K | 1.23× | |
| 08 | New Hampshire | ~3K | 1.17× | |
| 09 | Vermont | ~1K | 1.15× | |
| 10 | North Dakota | ~1K | 1.11× | |
| 11 | Iowa | ~5K | 1.09× | |
| 12 | Massachusetts | ~10K | 1.07× | |
| 13 | Indiana | ~10K | 1.07× | |
| 14 | Wisconsin | ~9K | 1.07× | |
| 15 | Pennsylvania | ~20K | 1.06× | |
| 16 | Tennessee | ~10K | 1.03× | |
| 17 | Kentucky | ~7K | 1.02× | |
| 18 | Minnesota | ~8K | 0.99× | |
| 19 | Nevada | ~5K | 0.98× | |
| 20 | Idaho | ~3K | 0.98× | |
| 21 | South Dakota | ~1K | 0.98× | |
| 22 | New York | ~30K | 0.97× | |
| 23 | Michigan | ~10K | 0.97× | |
| 24 | New Jersey | ~10K | 0.97× | |
| 25 | Arizona | ~10K | 0.96× | |
| 26 | Washington | ~10K | 0.96× | |
| 27 | Ohio | ~20K | 0.95× | |
| 28 | Nebraska | ~3K | 0.95× | |
| 29 | Illinois | ~20K | 0.94× | |
| 30 | Missouri | ~8K | 0.94× | |
| 31 | Utah | ~5K | 0.92× | |
| 32 | Colorado | ~8K | 0.89× | |
| 33 | Kansas | ~4K | 0.89× | |
| 34 | Hawaii | ~2K | 0.89× | |
| 35 | Oklahoma | ~5K | 0.88× | |
| 36 | New Mexico | ~2K | 0.88× | |
| 37 | Delaware | ~1K | 0.88× | |
| 38 | Alaska | ~1K | 0.88× | |
| 39 | Mississippi | ~4K | 0.87× | |
| 40 | Arkansas | ~4K | 0.85× | |
| 41 | California | ~50K | 0.84× | |
| 42 | Washington, District of Columbia | ~1K | 0.84× | |
| 43 | Florida | ~30K | 0.82× | |
| 44 | Virginia | ~10K | 0.82× | |
| 45 | South Carolina | ~7K | 0.80× | |
| 46 | Alabama | ~6K | 0.79× | |
| 47 | Maryland | ~7K | 0.76× | |
| 48 | North Carolina | ~10K | 0.73× | |
| 49 | Georgia | ~10K | 0.72× | |
| 50 | Texas | ~30K | 0.61× |
The strongest cross-interests of the Don McLean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art Garfunkel | Movies & TV | 76.42× | ||
| 02 | John Denver | Music & Radio | 59.05× | ||
| 03 | Boardwalk Empire | Movies & TV | 56.70× | ||
| 04 | Townes Van Zandt | Music & Radio | 48.25× | ||
| 05 | Graham Nash | Music & Radio | 46.44× | ||
| 06 | Marlon Brando | Movies & TV | 41.66× | ||
| 07 | Carly Simon | Music & Radio | 36.27× | ||
| 08 | Diane Keaton | Movies & TV | 32.90× | ||
| 09 | Al Pacino | Movies & TV | 32.28× | ||
| 10 | Joan Baez | Music & Radio | 26.73× | ||
| 11 | Rod Stewart | Music & Radio | 22.17× | ||
| 12 | Liza Minnelli | Music & Radio | 20.85× | ||
| 13 | James McAvoy | Movies & TV | 20.00× | ||
| 14 | Box Office Mojo | Movies & TV | 19.38× | ||
| 15 | Neil Young | Music & Radio | 18.58× | ||
| 16 | Neil Diamond | Music & Radio | 16.48× | ||
| 17 | Robert Redford | Movies & TV | 10.12× | ||
| 18 | Sustainable energy | Home & Garden | 7.57× | ||
| 19 | Renewable energy | Business & Career | 6.39× | ||
| 20 | FedEx | Business & Career | 6.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.72× | |
| Sustainability | BALANCE | 2.19× | |
| Family Orientation | CONSERVATISM | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.57× | |
| Design Affinity | PREMIUM | 0.64× | |
| Extroversion | THRILL | 0.66× |
Don McLean has an estimated audience of 566,793 people in United States, concentrated in California and Florida.
52.9% of Don McLean fans are female, 47.1% are male, with an average age of 47.5 years.
Don McLean fans show strongest brand affinity for Diane Keaton (32.9×), Marlon Brando (41.66×), and John Denver (59.05×) over the country average.
Don McLean fans in United States are most concentrated in California (reach ~50K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Don McLean itself, the audience over-indexes on Marlon Brando (41.66×), John Denver (59.05×), Al Pacino (32.28×), and Boardwalk Empire (56.7×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Don McLean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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