Dota Audience in United States

Dota has an estimated audience of 339,747 people in United States. 78.4% are female, 21.6% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Historic site, Google Home, Product design.
The average Dota fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Historic site, with strongest over-indexing on Keene, New Hampshire (667.37× the country average). Demographically, the Dota audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Dota fans
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 34.3 |
| Estimated audience size | 339,747 |
Audience persona
The typical Dota fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 60,810 | 1.63× |
| Texas | 33,279 | 1.14× |
| Florida | 25,278 | 1.1× |
| New York | 21,392 | 1.13× |
| Illinois | 12,346 | 1.09× |
| Washington | 11,604 | 1.7× |
| Pennsylvania | 11,133 | 0.97× |
| Georgia | 10,701 | 1.02× |
| North Carolina | 9,745 | 0.95× |
| Virginia | 9,445 | 1.14× |
| Ohio | 8,935 | 0.85× |
| New Jersey | 8,747 | 1.01× |
| Michigan | 8,339 | 0.94× |
| Massachusetts | 7,958 | 1.19× |
| Arizona | 7,721 | 1.11× |
| Maryland | 6,105 | 1.05× |
| Colorado | 6,040 | 1.13× |
| Indiana | 5,822 | 0.94× |
| Tennessee | 5,750 | 0.84× |
| Missouri | 5,347 | 0.98× |
| Oregon | 5,333 | 1.37× |
| Minnesota | 5,094 | 1.05× |
| Wisconsin | 4,805 | 0.94× |
| Utah | 4,205 | 1.38× |
| Nevada | 4,123 | 1.25× |
| Kentucky | 3,986 | 0.94× |
| South Carolina | 3,980 | 0.78× |
| Alabama | 3,869 | 0.82× |
| Oklahoma | 3,861 | 1.02× |
| Louisiana | 3,369 | 0.77× |
| Connecticut | 3,282 | 0.96× |
| Kansas | 2,609 | 0.97× |
| Arkansas | 2,531 | 0.9× |
| Iowa | 2,378 | 0.85× |
| Hawaii | 1,946 | 1.33× |
| Idaho | 1,746 | 1.02× |
| Mississippi | 1,677 | 0.6× |
| Nebraska | 1,480 | 0.87× |
| New Mexico | 1,463 | 0.86× |
| New Hampshire | 1,280 | 0.96× |
| Washington, District of Columbia | 1,152 | 1.13× |
| West Virginia | 1,125 | 0.71× |
| Maine | 966 | 0.79× |
| Rhode Island | 931 | 0.86× |
| Alaska | 887 | 1.22× |
| Delaware | 754 | 0.8× |
| Montana | 734 | 0.78× |
| North Dakota | 630 | 0.9× |
| South Dakota | 522 | 0.66× |
| Vermont | 520 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 667.37× | Travel & Leisure |
| Mathcore | 17.36× | Music & Radio |
| Historic site | 8.34× | Arts & Culture |
| Google Home | 11.55× | Technology & Electronics |
| Product design | 3.15× | Business & Career |
| Bank account | 3.27× | Business & Career |
| UK garage | 5.88× | Music & Radio |
| The Historian | 16.36× | Literature |
| Minnesota | 1.79× | Travel & Leisure |
| Combat sport | 1.58× | Sports |
| JDSU | 2.9× | Business & Career |
| Home equity | 1.73× | Home & Garden |
| Natural rubber | 1.67× | Cars & Mobility |
| Hocus Pocus | 3.86× | Movies & TV |
| Eurail | 16.46× | Cars & Mobility |
| Joshua Jackson | 3.29× | Movies & TV |
| Salman Khan | 4.96× | Movies & TV |
| Parral, Chihuahua | 8.98× | Travel & Leisure |
| Mothercare | 1.81× | Kids & Family |
| Stamp collecting | 2.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.4 |
| DIY Mentality | THRILL | 1.27 |
| Creativity | OPEN | 1.24 |
| Design Affinity | PREMIUM | 1.23 |
| Extroversion | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 11.2% |
| Indonesia | 9.8% |
See Dota audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Dota have in United States?
Dota has an estimated audience of 339,747 people in United States, concentrated in California and Texas.
What is the gender split and age of Dota fans?
78.4% of Dota fans are female, 21.6% are male, with an average age of 34.3 years.
Which brands do Dota fans like most?
Dota fans show strongest brand affinity for Keene, New Hampshire (667.37×), Mathcore (17.36×), and Historic site (8.34×) over the country average.
Where do Dota fans live in United States?
Dota fans in United States are most concentrated in California (reach 60,810), Texas (reach 33,279), and Florida (reach 25,278). These three regions account for the largest share of the active audience.
What other brands do Dota fans also like?
Beyond Dota itself, the audience over-indexes on Mathcore (17.36×), Historic site (8.34×), Google Home (11.55×), and Product design (3.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.