Drawstring Audience in United States

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Drawstring has an estimated audience of 2,033,596 people in United States. 78.1% are female, 21.9% are male, average age 34.3. Top regions: California, Texas, New York. Top brand affinities: Mothercare, Highland games, Cachorro, Tierra Cali, Thom Browne.

The average Drawstring fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mothercare, Highland games, Cachorro, with strongest over-indexing on Mothercare (1.61× the country average). Demographically, the Drawstring audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Drawstring fans

Demographic split for Drawstring audience in United States
MetricValue
Female78.1%
Male21.9%
Average age34.3
Estimated audience size2,033,596

Audience persona

The typical Drawstring fan in United States is more female, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Drawstring in United States
RegionReachAffinity
California386,0011.73×
Texas228,4461.31×
New York175,3121.54×
Florida169,7861.23×
Illinois89,2761.32×
Georgia81,9151.31×
New Jersey73,8231.43×
Pennsylvania72,6001.06×
North Carolina60,9341×
Michigan57,7581.09×
Ohio57,5750.92×
Virginia57,3531.16×
Washington50,1621.23×
Massachusetts47,2991.18×
Arizona45,3631.09×
Maryland41,3361.18×
Indiana36,7260.99×
Tennessee35,4840.87×
Minnesota29,1061×
Missouri28,8270.88×
South Carolina28,5790.93×
Colorado26,7160.83×
Wisconsin26,6340.87×
Nevada25,3581.29×
Oregon25,2401.08×
Louisiana23,5050.9×
Connecticut23,4421.15×
Alabama23,4420.83×
Kentucky21,2580.83×
Oklahoma19,9600.88×
Utah17,9500.99×
Kansas16,0791×
Iowa14,8080.88×
Mississippi14,4770.86×
Arkansas13,4200.8×
Hawaii10,7721.23×
New Mexico9,3840.92×
Idaho7,9170.78×
Nebraska7,7560.76×
Rhode Island6,8221.05×
West Virginia6,4950.69×
Washington, District of Columbia6,2821.03×
New Hampshire5,7800.72×
Delaware4,8130.86×
Maine4,7520.65×
Alaska4,4081.01×
Montana3,8420.68×
North Dakota3,0410.73×
South Dakota2,9000.62×
Vermont2,8460.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drawstring audience
BrandAffinityCategory
Mothercare1.61×Kids & Family
Highland games3.1×Sports
Cachorro1.79×Pets & Animals
Tierra Cali1.98×Travel & Leisure
Thom Browne2.21×Fashion & Accessoires
Sub Zero (Official)2.08×Literature
Hypothec2.38×Business & Career
Tierra caliente1.53×Travel & Leisure
New York Harbor2.34×Travel & Leisure
Overtone1.6×Beauty & Wellness
Celtic punk1.51×Music & Radio
E-box1.84×Health
John Frusciante1.78×Music & Radio
Ohio State Buckeyes women's basketball1.68×Sports
The Specials3.64×Music & Radio
Lion of Judah1.96×
California University of Pennsylvania2.47×Business & Career
Bulacan2.11×Travel & Leisure
Ipoh1.94×Travel & Leisure
Dubuque, Iowa1.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drawstring audience
TraitClusterScore
SustainabilityBALANCE1.8
Design AffinityPREMIUM1.62
Luxury OrientationPREMIUM1.59
Price SensitivityPREMIUM1.44
MindfulnessBALANCE1.31
CreativityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Drawstring
CountryShare
United States48.2%
United Kingdom13.5%
Japan7.7%

See Drawstring audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Drawstring have in United States?

Drawstring has an estimated audience of 2,033,596 people in United States, concentrated in California and Texas.

What is the gender split and age of Drawstring fans?

78.1% of Drawstring fans are female, 21.9% are male, with an average age of 34.3 years.

Which brands do Drawstring fans like most?

Drawstring fans show strongest brand affinity for Mothercare (1.61×), Highland games (3.1×), and Cachorro (1.79×) over the country average.

Where do Drawstring fans live in United States?

Drawstring fans in United States are most concentrated in California (reach 386,001), Texas (reach 228,446), and New York (reach 175,312). These three regions account for the largest share of the active audience.

What other brands do Drawstring fans also like?

Beyond Drawstring itself, the audience over-indexes on Highland games (3.1×), Cachorro (1.79×), Tierra Cali (1.98×), and Thom Browne (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drawstring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.