Dulce de leche Audience in United States

Dulce de leche logo

Dulce de leche has an estimated audience of 325,862 people in United States. 71.1% are female, 28.9% are male, average age 33.9. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Bank account, Nationality, Collectable.

The average Dulce de leche fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Bank account, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Dulce de leche audience skews more female with an average age of 33.9, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Dulce de leche fans

Demographic split for Dulce de leche audience in United States
MetricValue
Female71.1%
Male28.9%
Average age33.9
Estimated audience size325,862

Audience persona

The typical Dulce de leche fan in United States is more female, around 33.9 years old, with strong DIY Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Dulce de leche in United States
RegionReachAffinity
California35,2360.98×
Florida33,2211.51×
Texas28,4991.02×
New York24,1201.32×
New Jersey20,8072.51×
Illinois12,2021.12×
Pennsylvania11,2681.03×
North Carolina11,0351.13×
Georgia10,3811.03×
Ohio9,4090.94×
Michigan8,6281.01×
Massachusetts8,4951.32×
Virginia8,0611.02×
Tennessee6,8851.05×
Indiana6,2391.05×
Washington6,2230.95×
Maryland5,5420.99×
Missouri5,3891.03×
Arizona5,3050.8×
South Carolina4,7160.96×
Wisconsin4,4070.9×
Colorado4,3590.85×
Kentucky4,2201.03×
Minnesota4,1960.9×
Alabama4,1310.91×
Connecticut3,8601.18×
Louisiana3,8580.92×
Oklahoma3,4090.94×
Oregon3,3150.89×
Utah2,9911.03×
Nevada2,8840.92×
Iowa2,4610.92×
Kansas2,4280.95×
Arkansas2,3200.86×
Mississippi2,2630.84×
West Virginia1,6521.09×
Hawaii1,5211.09×
Nebraska1,4470.89×
Idaho1,3360.82×
New Mexico1,2310.75×
New Hampshire1,1750.92×
Washington, District of Columbia1,1271.15×
Maine1,0850.93×
Rhode Island1,0020.97×
Montana7260.8×
Delaware6880.76×
Alaska6810.98×
South Dakota5990.8×
Vermont4960.87×
North Dakota4920.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dulce de leche audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Regional styles of Mexican music20×Music & Radio
Bank account4.91×Business & Career
Nationality3.71×Politics & Society
Collectable1.71×Kids & Family
Yé-yé38.57×Music & Radio
Hasan Minhaj9.36×Movies & TV
Kevin Murphy (screenwriter)12.28×Movies & TV
Historic site3.36×Arts & Culture
3D printing2×Technology & Electronics
Mothercare2.49×Kids & Family
Natural rubber1.54×Cars & Mobility
Ichiro Suzuki7.75×Sports
Grinch2.95×Movies & TV
Panama2.38×Travel & Leisure
Electrolyte3.02×Health
JDSU1.82×Business & Career
Home staging2.93×Home & Garden
Acoustic music2.33×Music & Radio
Nurse education1.65×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dulce de leche audience
TraitClusterScore
DIY MentalityTHRILL2
IndulgenceJOY1.9
Design AffinityPREMIUM1.87
SustainabilityBALANCE1.58
Early Adopter MentalityPOWER1.56
Price SensitivityPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for Dulce de leche
CountryShare
Colombia12.1%
Argentina10.9%
United States8.5%

See Dulce de leche audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Dulce de leche have in United States?

Dulce de leche has an estimated audience of 325,862 people in United States, concentrated in California and Florida.

What is the gender split and age of Dulce de leche fans?

71.1% of Dulce de leche fans are female, 28.9% are male, with an average age of 33.9 years.

Which brands do Dulce de leche fans like most?

Dulce de leche fans show strongest brand affinity for Keene, New Hampshire (675×), Regional styles of Mexican music (20×), and Bank account (4.91×) over the country average.

Where do Dulce de leche fans live in United States?

Dulce de leche fans in United States are most concentrated in California (reach 35,236), Florida (reach 33,221), and Texas (reach 28,499). These three regions account for the largest share of the active audience.

What other brands do Dulce de leche fans also like?

Beyond Dulce de leche itself, the audience over-indexes on Regional styles of Mexican music (20×), Bank account (4.91×), Nationality (3.71×), and Collectable (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dulce de leche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.