Rascasse Audience Intelligence

Durand Bernarr Audience in United States

A data profile of the people who buy, follow and care about Durand Bernarr in United States — modelled from more than twelve digital signal sources. Durand Bernarr has an estimated audience of 459,686 people in United States.

#21among Soul in United States#9395among Person in United States#5417in Music & Radio

The average Durand Bernarr fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Thandie Newton, Brandy, Teyana Taylor, with strongest over-indexing on Thandie Newton (47.33× the country average).

Demographically, the Durand Bernarr audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Durand Bernarr fan in United States is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Thandie Newton.

Category: Music & Radio · Type: Person · Subtype: Soul

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Durand Bernarr profile in United States.

Audience size
460K
in United States
Gender
59.3%♀
40.7% male
Age
38.2
average years
Country rank
#38472
Person in United States
Fig. 01

Search interest · 12-month trend

+107%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Durand Bernarr fans

59.3% are female, 40.7% are male, average age 38.2.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Durand Bernarr audience in United States
MetricValue
Female59.3%
Male40.7%
Average age38.2
Estimated audience size459,686
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Durand Bernarr audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

81.0%

of the worldwide Durand Bernarr audience comes from United States.

Worldwide audience distribution share by country for Durand Bernarr
CountryShare
United States81.0%
United Kingdom5.3%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Durand Bernarr audience in United States is strongest.

Fig. 05

Top regions by affinity

Durand Bernarr fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K3.40×
02Washington, District of Columbia~4K3.26×
03Georgia~30K2.81×
04Louisiana~9K1.83×
05North Carolina~20K1.73×
06Virginia~20K1.71×
07Alabama~9K1.68×
08Ohio~20K1.58×
09Mississippi~5K1.56×
10Illinois~20K1.50×
11Tennessee~10K1.50×
12New York~30K1.46×
13South Carolina~8K1.38×
14Delaware~1K1.35×
15Michigan~10K1.26×
16New Jersey~10K1.22×
17Texas~30K1.09×
18Arkansas~3K1.03×
19California~40K1.02×
20Pennsylvania~10K1.00×
21Nevada~3K0.95×
22Missouri~6K0.94×
23Connecticut~3K0.94×
24Florida~20K0.92×
25Kentucky~4K0.89×
26Rhode Island~1K0.88×
27South Dakota<1K0.88×
28Alaska<1K0.88×
29North Dakota<1K0.88×
30Vermont<1K0.88×
31Montana<1K0.87×
32Indiana~6K0.86×
33Idaho~1K0.81×
34Massachusetts~6K0.79×
35West Virginia~1K0.79×
36New Hampshire~1K0.79×
37Maine~1K0.79×
38Oklahoma~3K0.78×
39Hawaii~1K0.78×
40Nebraska~1K0.75×
41New Mexico~1K0.74×
42Kansas~2K0.72×
43Wisconsin~4K0.68×
44Iowa~2K0.68×
45Washington~5K0.66×
46Oregon~3K0.66×
47Minnesota~3K0.65×
48Utah~2K0.64×
49Arizona~5K0.63×
50Colorado~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Durand Bernarr, United States
0.60×1.00×3.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Durand Bernarr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Durand Bernarr audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV47.33×
02ITV (TV channel)Movies & TV26.32×
03BrandyFood & Beverages17.81×
04Master PMusic & Radio12.74×
05Faith EvansMusic & Radio12.15×
06Michael SheenMovies & TV10.39×
07CognacFood & Beverages9.17×
08Bella ThorneMovies & TV9.14×
09MargaritaFood & Beverages8.56×
10Teyana TaylorMovies & TV7.60×
11Angela BassettMovies & TV7.39×
12Kate BeckinsaleMovies & TV7.06×
13Ariana GrandeMusic & Radio4.09×
14Internet celebrityInternet & Social Media3.38×
15TMZInternet & Social Media2.50×
16Pizza HutFood & Beverages2.49×
17Domino's PizzaFood & Beverages2.17×
18SubwayFood & Beverages2.11×
19McDonald'sFood & Beverages1.77×
20TikTokInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Durand Bernarr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Durand Bernarr audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.03×
Convenience OrientationPREMIUM1.46×
Urban LifestyleOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Durand Bernarr audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
Quality AwarenessPREMIUM0.81×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Durand Bernarr have in United States?

Durand Bernarr has an estimated audience of 459,686 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Durand Bernarr fans?

59.3% of Durand Bernarr fans are female, 40.7% are male, with an average age of 38.2 years.

03

Which brands do Durand Bernarr fans like most?

Durand Bernarr fans show strongest brand affinity for Thandie Newton (47.33×), Brandy (17.81×), and Teyana Taylor (7.6×) over the country average.

04

Where do Durand Bernarr fans live in United States?

Durand Bernarr fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Georgia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Durand Bernarr fans also like?

Beyond Durand Bernarr itself, the audience over-indexes on Brandy (17.81×), Teyana Taylor (7.6×), Ariana Grande (4.09×), and Pizza Hut (2.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Durand Bernarr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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