Durand Bernarr Audience in United States
Durand Bernarr has an estimated audience of 351,813 people in United States. 60.1% are female, 39.9% are male, average age 36.3. Top brand affinities: Kate Beckinsale, Thandie Newton, Diane Keaton, Google Maps, Javier Bardem.
Top brand affinities include Kate Beckinsale, Thandie Newton, Diane Keaton, with strongest over-indexing on Kate Beckinsale (39.43× the country average). Demographically, the Durand Bernarr audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of Durand Bernarr fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 36.3 |
| Estimated audience size | 351,813 |
Audience persona
The typical Durand Bernarr fan in United States is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Kate Beckinsale.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kate Beckinsale | 39.43× | Movies & TV |
| Thandie Newton | 44.34× | Movies & TV |
| Diane Keaton | 10.17× | Movies & TV |
| Google Maps | 5.55× | Internet & Social Media |
| Javier Bardem | 19.24× | Movies & TV |
| Capital One | 5.32× | Business & Career |
| Indeed.com | 4.83× | Business & Career |
| Penélope Cruz | 22.59× | Movies & TV |
| Beetlejuice | 4.72× | Movies & TV |
| Brandy | 17.05× | Food & Beverages |
| Kia Sportage | 19.85× | Cars & Mobility |
| CarGurus | 5.11× | Cars & Mobility |
| Al Pacino | 10.92× | Movies & TV |
| Teyana Taylor | 8.25× | Movies & TV |
| Circle K | 5.96× | Shopping |
| Aaliyah | 14.22× | Music & Radio |
| Enterprise Rent-A-Car | 4.99× | Cars & Mobility |
| Marlon Brando | 12.43× | Movies & TV |
| DeviantArt | 5.59× | Internet & Social Media |
| Morgan Freeman | 8.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.91 |
| LGBTQ+ Identity | OPEN | 1.87 |
| Extroversion | THRILL | 1.49 |
| Early Adopter Mentality | POWER | 1.4 |
| Family Orientation | CONSERVATISM | 1.31 |
| Design Affinity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.7% |
| United Kingdom | 6.9% |
| Canada | 2.3% |
See Durand Bernarr audiences in other countries
More Soul audiences in United States
- Prince (musician) (6,631,289)
- Diana Ross (5,359,667)
- Stevie Wonder (3,986,001)
- Erykah Badu (3,707,930)
- Lionel Richie (3,643,973)
How to read this data
Audience size is the estimated number of people in United States who actively search for Durand Bernarr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.