East Village, Manhattan Audience in United States

East Village, Manhattan logo

East Village, Manhattan has an estimated audience of 400,412 people in United States. 56.5% are female, 43.5% are male, average age 42.6. Top regions: New York, California, New Jersey. Top brand affinities: Barclays Center, Home construction, Sub Zero (Official), Google Analytics, Eden Lake.

The average East Village, Manhattan fan in United States is 42.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Barclays Center, Home construction, Sub Zero (Official), with strongest over-indexing on Barclays Center (25.02× the country average). Demographically, the East Village, Manhattan audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of East Village, Manhattan fans

Demographic split for East Village, Manhattan audience in United States
MetricValue
Female56.5%
Male43.5%
Average age42.6
Estimated audience size400,412

Audience persona

The typical East Village, Manhattan fan in United States is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Barclays Center.

Top regions in United States

Top regions ranked by reach for East Village, Manhattan in United States
RegionReachAffinity
New York271,83012.15×
California59,3571.35×
New Jersey35,0343.44×
North Carolina29,4382.44×
Texas24,7500.72×
Florida14,1210.52×
Illinois13,1720.99×
Iowa12,8453.89×
Massachusetts11,9941.52×
Pennsylvania10,7880.8×
Connecticut7,7001.92×
Virginia7,6280.78×
Michigan7,5620.72×
Georgia7,4670.61×
Ohio6,0670.49×
Washington5,2040.65×
Maryland5,1020.74×
Oklahoma4,7281.06×
Colorado4,6750.74×
Minnesota4,3250.75×
Missouri3,9980.62×
Tennessee3,6490.45×
Indiana3,2110.44×
Arizona3,1900.39×
South Carolina2,6120.43×
Oregon2,5640.56×
Wisconsin2,2290.37×
Washington, District of Columbia2,1301.77×
Kansas1,8930.6×
Louisiana1,6950.33×
Alabama1,6770.3×
Utah1,6220.45×
Kentucky1,5200.3×
Nevada1,3710.35×
Arkansas1,3320.4×
Rhode Island9650.76×
Maine9650.67×
Nebraska9460.47×
Delaware8120.73×
Hawaii8100.47×
New Hampshire7970.51×
Mississippi6850.21×
Idaho6430.32×
West Virginia5330.29×
New Mexico5070.25×
Vermont4940.7×
Montana3780.34×
Alaska2940.34×
South Dakota2320.25×
North Dakota2260.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for East Village, Manhattan audience
BrandAffinityCategory
Barclays Center25.02×Sports
Home construction1.62×Home & Garden
Sub Zero (Official)7.29×Literature
Google Analytics3.6×Internet & Social Media
Eden Lake4.2×Movies & TV
Leverage (TV series)3.23×Movies & TV
Nurse education1.62×Kids & Family
Women's empowerment1.98×Politics & Society
San Gil2.66×Travel & Leisure
Iowa Lottery3.63×Games
CAC 401.68×Business & Career
MeatEater2.39×Movies & TV
Enrique Hernández (baseball)4.28×Sports
New York Harbor3.72×Travel & Leisure
Food quality3.55×Food & Beverages
Solo climbing1.78×Sports
Temple Grandin1.9×Literature
Hauptschule3.46×Kids & Family
Graham Greene (actor)1.51×
Cadena SER3.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by East Village, Manhattan audience
TraitClusterScore
Design AffinityPREMIUM3.35
SustainabilityBALANCE2.65
IndulgenceJOY2.16
Luxury OrientationPREMIUM1.93
Urban LifestyleOPEN1.82
TravellingTHRILL1.74

Worldwide distribution

Worldwide audience distribution share by country for East Village, Manhattan
CountryShare
United States68.1%
Canada6.2%
Australia4.8%

See East Village, Manhattan audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does East Village, Manhattan have in United States?

East Village, Manhattan has an estimated audience of 400,412 people in United States, concentrated in New York and California.

What is the gender split and age of East Village, Manhattan fans?

56.5% of East Village, Manhattan fans are female, 43.5% are male, with an average age of 42.6 years.

Which brands do East Village, Manhattan fans like most?

East Village, Manhattan fans show strongest brand affinity for Barclays Center (25.02×), Home construction (1.62×), and Sub Zero (Official) (7.29×) over the country average.

Where do East Village, Manhattan fans live in United States?

East Village, Manhattan fans in United States are most concentrated in New York (reach 271,830), California (reach 59,357), and New Jersey (reach 35,034). These three regions account for the largest share of the active audience.

What other brands do East Village, Manhattan fans also like?

Beyond East Village, Manhattan itself, the audience over-indexes on Home construction (1.62×), Sub Zero (Official) (7.29×), Google Analytics (3.6×), and Eden Lake (4.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for East Village, Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.