Éclair Audience in United States

Éclair logo

Éclair has an estimated audience of 338,022 people in United States. 57.8% are female, 42.2% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Nationality, Regional styles of Mexican music, Mathcore, Google Home.

The average Éclair fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Nationality, Regional styles of Mexican music, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Éclair audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Éclair fans

Demographic split for Éclair audience in United States
MetricValue
Female57.8%
Male42.2%
Average age35.6
Estimated audience size338,022

Audience persona

The typical Éclair fan in United States is more female, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Éclair in United States
RegionReachAffinity
California36,6400.99×
Texas26,8600.92×
Florida22,7731×
New York18,7060.99×
Georgia10,6061.02×
Illinois9,6750.86×
Pennsylvania9,3960.83×
North Carolina8,6410.85×
Ohio8,0680.77×
Virginia7,8460.95×
Michigan7,7100.87×
New Jersey7,3010.85×
Washington7,0801.04×
Massachusetts5,3690.81×
Arizona5,2320.76×
Maryland4,7810.82×
Missouri4,6120.85×
Indiana4,5300.73×
Tennessee4,4430.66×
Wisconsin4,2610.84×
South Carolina4,0530.8×
Colorado3,9430.74×
Kentucky3,7760.89×
Oregon3,6740.95×
Minnesota3,6160.75×
Oklahoma3,5720.95×
Louisiana3,2500.75×
Alabama3,0250.64×
Mississippi2,7410.98×
Connecticut2,4310.72×
Utah2,3690.78×
Kansas2,3230.87×
Arkansas2,3000.83×
Nevada2,2130.68×
Iowa1,9840.71×
Idaho1,7421.03×
West Virginia1,6341.04×
Alaska1,5062.08×
New Hampshire1,4501.09×
Nebraska1,4200.84×
New Mexico1,4130.83×
Maine1,4001.16×
Hawaii1,3310.92×
Montana1,3121.4×
South Dakota1,2951.66×
North Dakota1,2611.82×
Wyoming1,2202.44×
Rhode Island1,2001.12×
Vermont1,1811.99×
Delaware1,0751.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Éclair audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nationality8×Politics & Society
Regional styles of Mexican music8.33×Music & Radio
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Home construction1.74×Home & Garden
The Historian16.48×Literature
Buying and Selling Real Estate6.07×Home & Garden
Eurail16.57×Cars & Mobility
Justice1.86×Politics & Society
James Madison University8×Business & Career
Parral, Chihuahua8.99×Travel & Leisure
JTV (Indonesia)2.7×
Penn & Teller3.72×Movies & TV
Evan Tanner16.6×Sports
Toros de Tijuana11.26×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Éclair audience
TraitClusterScore
SpiritualityBALANCE2.08
ExtroversionTHRILL1.45
Urban LifestyleOPEN1.37
IndulgenceJOY1.2
Family OrientationCONSERVATISM1.18
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Éclair
CountryShare
United States23.9%
Mexico11.7%
France10.6%

See Éclair audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Éclair have in United States?

Éclair has an estimated audience of 338,022 people in United States, concentrated in California and Texas.

What is the gender split and age of Éclair fans?

57.8% of Éclair fans are female, 42.2% are male, with an average age of 35.6 years.

Which brands do Éclair fans like most?

Éclair fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (8×), and Regional styles of Mexican music (8.33×) over the country average.

Where do Éclair fans live in United States?

Éclair fans in United States are most concentrated in California (reach 36,640), Texas (reach 26,860), and Florida (reach 22,773). These three regions account for the largest share of the active audience.

What other brands do Éclair fans also like?

Beyond Éclair itself, the audience over-indexes on Nationality (8×), Regional styles of Mexican music (8.33×), Mathcore (18.06×), and Google Home (11.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Éclair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.