El Paso, Texas Audience in United States

El Paso, Texas logo

El Paso, Texas has an estimated audience of 2,642,147 people in United States. 57.7% are female, 42.3% are male, average age 38.7. Top regions: Texas, California, Louisiana. Top brand affinities: Nationality, Kenosha, Wisconsin, Progressive rock, Urban Outfitters, Macha.

The average El Paso, Texas fan in United States is 38.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Louisiana. Top brand affinities include Nationality, Kenosha, Wisconsin, Progressive rock, with strongest over-indexing on Nationality (3.92× the country average). Demographically, the El Paso, Texas audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of El Paso, Texas fans

Demographic split for El Paso, Texas audience in United States
MetricValue
Female57.7%
Male42.3%
Average age38.7
Estimated audience size2,642,147

Audience persona

The typical El Paso, Texas fan in United States is more female, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for El Paso, Texas in United States
RegionReachAffinity
Texas936,6354.12×
California188,5320.65×
Louisiana160,4194.71×
New Mexico128,7899.72×
Florida111,0510.62×
Arizona92,8841.72×
Virginia79,8201.24×
New York72,7270.49×
Illinois72,5510.82×
Georgia69,2750.85×
North Carolina68,3760.86×
Colorado52,2401.25×
Pennsylvania47,1040.53×
Tennessee41,1300.78×
Ohio40,4940.5×
Washington36,8990.7×
Alabama31,3470.85×
South Carolina29,6500.75×
Michigan29,2960.42×
Oklahoma28,4190.97×
Missouri27,4690.64×
New Jersey27,0690.4×
Indiana26,9190.56×
Massachusetts24,5970.47×
Maryland23,0540.51×
Wisconsin21,1920.53×
Arkansas20,4330.94×
Minnesota19,7950.52×
Kentucky19,6370.59×
Nevada18,9890.74×
Kansas17,4860.84×
Oregon16,5910.55×
Utah15,5990.66×
Iowa13,3100.61×
Mississippi12,5850.58×
Connecticut10,8090.41×
Rhode Island8,7981.05×
Nebraska8,3140.63×
Idaho8,2030.62×
West Virginia7,8600.64×
Washington, District of Columbia6,7850.85×
Hawaii5,8930.52×
Montana4,7230.64×
New Hampshire4,2860.41×
Maine3,8080.4×
South Dakota3,3930.56×
Alaska3,2620.58×
Wyoming3,1960.82×
North Dakota2,8870.53×
Delaware2,2580.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for El Paso, Texas audience
BrandAffinityCategory
Nationality3.92×Politics & Society
Kenosha, Wisconsin17.27×Travel & Leisure
Progressive rock2.49×Music & Radio
Urban Outfitters1.68×Shopping
Macha9.36×Food & Beverages
Israel1.56×Travel & Leisure
Johnson C. Smith University19.15×Business & Career
Elina Svitolina5.34×Sports
Kendra Scott1.72×Fashion & Accessoires
Nebraska Cornhuskers football2.07×Sports
Jesse Plemons1.76×Movies & TV
TeachHUB1.85×Business & Career
Hog Hunting1.56×Sports
Isla Holbox10.55×Travel & Leisure
nbc chicago2.22×Movies & TV
Jeep Wagoneer2.25×Cars & Mobility
Keene, New Hampshire7.23×Travel & Leisure
Charlamagne Tha God3.42×Movies & TV
Buying and Selling Real Estate2.8×Home & Garden
Keenan Allen2.29×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by El Paso, Texas audience
TraitClusterScore
Risk AppetiteTHRILL2.28
PatriotismCONSERVATISM1.64
Luxury OrientationPREMIUM1.49
ExtroversionTHRILL1.38
SpiritualityBALANCE1.19
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for El Paso, Texas
CountryShare
United States60.5%
Mexico18.0%
Spain3.7%

See El Paso, Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does El Paso, Texas have in United States?

El Paso, Texas has an estimated audience of 2,642,147 people in United States, concentrated in Texas and California.

What is the gender split and age of El Paso, Texas fans?

57.7% of El Paso, Texas fans are female, 42.3% are male, with an average age of 38.7 years.

Which brands do El Paso, Texas fans like most?

El Paso, Texas fans show strongest brand affinity for Nationality (3.92×), Kenosha, Wisconsin (17.27×), and Progressive rock (2.49×) over the country average.

Where do El Paso, Texas fans live in United States?

El Paso, Texas fans in United States are most concentrated in Texas (reach 936,635), California (reach 188,532), and Louisiana (reach 160,419). These three regions account for the largest share of the active audience.

What other brands do El Paso, Texas fans also like?

Beyond El Paso, Texas itself, the audience over-indexes on Kenosha, Wisconsin (17.27×), Progressive rock (2.49×), Urban Outfitters (1.68×), and Macha (9.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for El Paso, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.