Elizabeth McGovern Audience in United States

Elizabeth McGovern logo

Elizabeth McGovern has an estimated audience of 1,314,433 people in United States. 97.8% are female, 2.2% are male, average age 52.2. Top regions: California, Texas, Florida. Top brand affinities: Goop, Elsword, Urban Outfitters, Israel, Wok.

The average Elizabeth McGovern fan in United States is 52.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Elsword, Urban Outfitters, with strongest over-indexing on Goop (4.87× the country average). Demographically, the Elizabeth McGovern audience skews more female with an average age of 52.2, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Elizabeth McGovern fans

Demographic split for Elizabeth McGovern audience in United States
MetricValue
Female97.8%
Male2.2%
Average age52.2
Estimated audience size1,314,433

Audience persona

The typical Elizabeth McGovern fan in United States is more female, around 52.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Elizabeth McGovern in United States
RegionReachAffinity
California145,6761.01×
Texas99,5000.88×
Florida79,6050.89×
New York78,4881.07×
Pennsylvania49,4761.12×
Illinois49,4421.13×
Ohio42,8601.06×
North Carolina39,6111×
Georgia35,7980.88×
Michigan33,6000.98×
New Jersey32,7890.98×
Virginia31,7030.99×
Tennessee28,8961.1×
Massachusetts28,6581.11×
Washington28,4751.08×
Arizona27,2161.01×
Missouri24,8561.17×
Indiana22,2200.93×
Maryland21,8240.97×
Colorado21,5251.04×
Wisconsin20,6171.04×
Minnesota19,5411.04×
South Carolina19,1620.97×
Alabama18,2330.99×
Oregon17,7811.18×
Kentucky17,4811.06×
Oklahoma15,6651.07×
Louisiana15,4190.91×
Connecticut15,0191.14×
Utah12,5361.06×
Nevada11,4990.9×
Kansas10,8311.05×
Arkansas10,6890.99×
Iowa10,0830.93×
Mississippi9,8950.91×
Idaho7,4911.14×
New Hampshire7,1291.38×
New Mexico6,7851.03×
Nebraska5,8790.89×
Maine5,3861.14×
West Virginia5,3220.87×
Rhode Island4,5741.09×
Hawaii4,3940.78×
Montana4,0111.1×
Delaware3,6501.01×
Washington, District of Columbia3,1480.8×
Alaska2,5560.91×
Vermont2,4721.07×
South Dakota2,0530.68×
Wyoming1,6810.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elizabeth McGovern audience
BrandAffinityCategory
Goop4.87×Internet & Social Media
Elsword14.58×Games
Urban Outfitters1.51×Shopping
Israel1.71×Travel & Leisure
Wok5.27×Food & Beverages
Product design1.5×Business & Career
Grinch2.97×Movies & TV
Governor of Michigan5.07×Politics & Society
Historic site2.88×Arts & Culture
headspace5.75×Health
Fairy godmother4.59×Literature
Vocal harmony2.78×Music & Radio
Grace Slick5.04×Music & Radio
Google Home3.57×Technology & Electronics
Home staging2.81×Home & Garden
Hibachi4.02×Food & Beverages
Cherish (group)4.9×Music & Radio
Necktie2.23×Fashion & Accessoires
Hipster4.16×Politics & Society
Mathcore3.44×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elizabeth McGovern audience
TraitClusterScore
Urban LifestyleOPEN1.65
Community OrientationOPEN1.39
PatriotismCONSERVATISM1.36
ExtroversionTHRILL1.26
TraditionCONSERVATISM1.22
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Elizabeth McGovern
CountryShare
United States39.7%
United Kingdom19.5%
Germany14.7%

See Elizabeth McGovern audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Elizabeth McGovern have in United States?

Elizabeth McGovern has an estimated audience of 1,314,433 people in United States, concentrated in California and Texas.

What is the gender split and age of Elizabeth McGovern fans?

97.8% of Elizabeth McGovern fans are female, 2.2% are male, with an average age of 52.2 years.

Which brands do Elizabeth McGovern fans like most?

Elizabeth McGovern fans show strongest brand affinity for Goop (4.87×), Elsword (14.58×), and Urban Outfitters (1.51×) over the country average.

Where do Elizabeth McGovern fans live in United States?

Elizabeth McGovern fans in United States are most concentrated in California (reach 145,676), Texas (reach 99,500), and Florida (reach 79,605). These three regions account for the largest share of the active audience.

What other brands do Elizabeth McGovern fans also like?

Beyond Elizabeth McGovern itself, the audience over-indexes on Elsword (14.58×), Urban Outfitters (1.51×), Israel (1.71×), and Wok (5.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Elizabeth McGovern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.