Elle King Audience in United States

Elle King logo

Elle King has an estimated audience of 1,461,519 people in United States. 66.8% are female, 33.2% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Shania Twain, Courteney Cox, Beetlejuice, Google News, Capital One.

The average Elle King fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shania Twain, Courteney Cox, Beetlejuice, with strongest over-indexing on Shania Twain (23.63× the country average). Demographically, the Elle King audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Elle King fans

Demographic split for Elle King audience in United States
MetricValue
Female66.8%
Male33.2%
Average age44.7
Estimated audience size1,461,519

Audience persona

The typical Elle King fan in United States is more female, around 44.7 years old, with strong Extroversion tendencies and a notable affinity for Shania Twain.

Top regions in United States

Top regions ranked by reach for Elle King in United States
RegionReachAffinity
California130,3020.81×
Texas96,3420.77×
Florida67,6480.68×
Ohio58,3101.3×
New York54,0590.66×
Illinois44,0320.9×
Pennsylvania43,8640.89×
Alabama42,2192.07×
Michigan41,7031.09×
Arizona41,7031.4×
Tennessee36,3831.24×
North Carolina36,3730.83×
Georgia32,9920.73×
Indiana32,8941.23×
Virginia29,1400.82×
Washington27,2800.93×
Massachusetts25,3590.88×
Missouri24,7671.05×
Wisconsin24,4091.11×
Minnesota23,2651.11×
Kentucky22,7471.24×
New Jersey22,7010.61×
Colorado21,5900.94×
Oklahoma20,7901.28×
Oregon18,4191.1×
South Carolina17,6590.8×
Iowa16,7761.39×
Louisiana16,3260.87×
Maryland15,5510.62×
Nevada11,6290.82×
Arkansas11,1710.93×
Kansas11,1360.97×
Utah11,1100.85×
Mississippi11,0870.92×
Connecticut10,7160.73×
Nebraska8,1661.11×
West Virginia7,9071.16×
Idaho7,8721.07×
Maine7,0171.34×
Montana6,9041.7×
New Mexico6,1060.83×
New Hampshire5,5310.96×
South Dakota5,3851.59×
Rhode Island3,9540.85×
Alaska3,8241.22×
Hawaii3,4800.55×
North Dakota3,3691.12×
Delaware2,7750.69×
Washington, District of Columbia2,2310.51×
Wyoming2,0150.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elle King audience
BrandAffinityCategory
Shania Twain23.63×Music & Radio
Courteney Cox18.51×Movies & TV
Beetlejuice6.12×Movies & TV
Google News7.35×News
Capital One4.94×Business & Career
Rebecca Ferguson17.36×Movies & TV
Diane Keaton7.01×Movies & TV
Google Maps4.39×Internet & Social Media
Ozzy Osbourne10.01×Music & Radio
Brandi Carlile15.6×Music & Radio
Indeed.com4.32×Business & Career
AccuWeather6.48×Home & Garden
Bruce Willis6.62×Movies & TV
Circle K5.88×Shopping
Matthew McConaughey7.56×Movies & TV
Enterprise Rent-A-Car5.05×Cars & Mobility
Billy Bob Thornton7.25×Movies & TV
Kurt Cobain10.05×Music & Radio
Twin Peaks6.76×Movies & TV
Blake Lively7.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elle King audience
TraitClusterScore
ExtroversionTHRILL1.53
Community OrientationOPEN1.51
SpiritualityBALANCE1.19
CreativityOPEN1.15
Price SensitivityPREMIUM1.14
Sports ActivityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Elle King
CountryShare
United States67.4%
Canada5.1%
United Kingdom3.9%

See Elle King audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Elle King have in United States?

Elle King has an estimated audience of 1,461,519 people in United States, concentrated in California and Texas.

What is the gender split and age of Elle King fans?

66.8% of Elle King fans are female, 33.2% are male, with an average age of 44.7 years.

Which brands do Elle King fans like most?

Elle King fans show strongest brand affinity for Shania Twain (23.63×), Courteney Cox (18.51×), and Beetlejuice (6.12×) over the country average.

Where do Elle King fans live in United States?

Elle King fans in United States are most concentrated in California (reach 130,302), Texas (reach 96,342), and Florida (reach 67,648). These three regions account for the largest share of the active audience.

What other brands do Elle King fans also like?

Beyond Elle King itself, the audience over-indexes on Courteney Cox (18.51×), Beetlejuice (6.12×), Google News (7.35×), and Capital One (4.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Elle King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.