Rascasse Audience Intelligence

Elle King Audience in United States

A data profile of the people who buy, follow and care about Elle King in United States — modelled from more than twelve digital signal sources. Elle King has an estimated audience of 1,385,200 people in United States.

#53among Country music in United States#3883among Person in United States#2288in Music & Radio

The average Elle King fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brandi Carlile, FedEx, Master P, with strongest over-indexing on Brandi Carlile (14.28× the country average).

Demographically, the Elle King audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Elle King fan in United States is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Brandi Carlile.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elle King profile in United States.

Audience size
1.4M
in United States
Gender
66.8%♀
33.2% male
Age
44.7
average years
Country rank
#18827
Person in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elle King fans

66.8% are female, 33.2% are male, average age 44.7.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Elle King audience in United States
MetricValue
Female66.8%
Male33.2%
Average age44.7
Estimated audience size1,385,200
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Elle King audience in United States
Age bracketShare%
16-198%
20-2913%
30-3920%
40-4934%
50+26%
Fig. 04

Worldwide distribution

66.1%

of the worldwide Elle King audience comes from United States.

Worldwide audience distribution share by country for Elle King
CountryShare
United States66.1%
Canada5.6%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elle King audience in United States is strongest.

Fig. 05

Top regions by affinity

Elle King fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K1.87×
02Montana~7K1.64×
03Alaska~5K1.59×
04South Dakota~5K1.53×
05Maine~7K1.36×
06Ohio~60K1.33×
07Iowa~20K1.33×
08Arizona~40K1.27×
09West Virginia~9K1.26×
10Oklahoma~20K1.25×
11Tennessee~40K1.21×
12Kentucky~20K1.21×
13North Dakota~4K1.19×
14Indiana~30K1.16×
15Idaho~8K1.12×
16Oregon~20K1.10×
17Nebraska~8K1.09×
18Wisconsin~20K1.08×
19Minnesota~20K1.06×
20New Hampshire~6K1.05×
21Wyoming~2K1.05×
22Michigan~40K1.04×
23Missouri~20K1.04×
24Arkansas~10K0.99×
25Kansas~10K0.98×
26Mississippi~10K0.95×
27Colorado~20K0.93×
28Pennsylvania~50K0.92×
29Washington~30K0.92×
30Louisiana~20K0.90×
31New Mexico~7K0.90×
32Rhode Island~4K0.89×
33Illinois~40K0.86×
34Massachusetts~20K0.86×
35Utah~10K0.84×
36Nevada~10K0.83×
37North Carolina~40K0.81×
38South Carolina~20K0.80×
39Virginia~30K0.78×
40Delaware~3K0.77×
41California~100K0.76×
42Texas~100K0.76×
43Connecticut~10K0.75×
44Georgia~30K0.71×
45Florida~70K0.68×
46New York~50K0.65×
47Hawaii~4K0.64×
48Maryland~20K0.63×
49New Jersey~20K0.62×
50Washington, District of Columbia~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Elle King, United States
0.56×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elle King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elle King audience
#·InterestCategoryAffinity×
01Master PMusic & Radio20.91×
02PixiesMusic & Radio16.94×
03Goo Goo DollsMusic & Radio14.56×
04Brandi CarlileMusic & Radio14.28×
05Joe WalshMusic & Radio13.04×
06Thandie NewtonMovies & TV11.41×
07Mumford & SonsMusic & Radio11.41×
08Brittany SnowMovies & TV6.32×
09QVCMovies & TV4.72×
10Weather forecastingHome & Garden4.36×
11Sustainable energyHome & Garden4.23×
12FedExBusiness & Career4.17×
13Renewable energyBusiness & Career3.95×
14Mortgage loansBusiness & Career3.08×
15Discount storesShopping2.74×
16PinterestInternet & Social Media2.42×
17Shopping mallsShopping2.35×
18SubwayFood & Beverages2.18×
19AirbnbTravel & Leisure2.14×
20McDonald'sFood & Beverages2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elle King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elle King audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.79×
Community OrientationOPEN1.71×
SustainabilityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elle King audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elle King have in United States?

Elle King has an estimated audience of 1,385,200 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Elle King fans?

66.8% of Elle King fans are female, 33.2% are male, with an average age of 44.7 years.

03

Which brands do Elle King fans like most?

Elle King fans show strongest brand affinity for Brandi Carlile (14.28×), FedEx (4.17×), and Master P (20.91×) over the country average.

04

Where do Elle King fans live in United States?

Elle King fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Elle King fans also like?

Beyond Elle King itself, the audience over-indexes on FedEx (4.17×), Master P (20.91×), Mortgage loans (3.08×), and Goo Goo Dolls (14.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in United States

See Elle King audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Elle King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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