Escondido, California Audience in United States

Escondido, California logo

Escondido, California has an estimated audience of 739,464 people in United States. 51.8% are female, 48.2% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Justice, Cuautitlán Izcalli, JTV (Indonesia), nbc chicago, Totally Spies!.

The average Escondido, California fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Justice, Cuautitlán Izcalli, JTV (Indonesia), with strongest over-indexing on Justice (2.22× the country average). Demographically, the Escondido, California audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Escondido, California fans

Demographic split for Escondido, California audience in United States
MetricValue
Female51.8%
Male48.2%
Average age38.4
Estimated audience size739,464

Audience persona

The typical Escondido, California fan in United States is balanced, around 38.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Escondido, California in United States
RegionReachAffinity
California554,59812.23×
Texas89,1001.4×
Florida31,1370.62×
New Jersey30,1671.6×
New York28,4240.69×
Arizona18,8531.25×
New Mexico18,6555.03×
Washington16,7211.13×
Illinois16,6370.68×
Colorado13,3991.15×
Nevada11,8191.65×
Michigan11,8000.61×
Pennsylvania11,4510.46×
Virginia10,9960.61×
North Carolina10,9020.49×
Ohio10,6960.47×
Georgia10,6520.47×
Oregon9,6381.14×
Massachusetts9,4470.65×
Tennessee7,8560.53×
Minnesota7,3730.7×
Utah7,2651.1×
Missouri6,9000.58×
Indiana6,5250.48×
Wisconsin6,4880.58×
Maryland6,1950.49×
Oklahoma6,0370.74×
South Carolina4,7210.42×
Idaho4,2731.15×
Kentucky4,1200.44×
Hawaii4,0101.26×
Louisiana3,8760.41×
Kansas3,5740.61×
Alabama3,5540.34×
Connecticut3,4880.47×
Iowa3,3930.56×
Arkansas3,0570.5×
Nebraska2,2920.62×
Montana1,8360.89×
Washington, District of Columbia1,7400.78×
Mississippi1,7040.28×
New Hampshire1,4270.49×
Maine1,2690.48×
Rhode Island1,1630.49×
Alaska9720.61×
West Virginia9470.28×
North Dakota8370.55×
South Dakota8360.49×
Delaware7130.35×
Vermont6140.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Escondido, California audience
BrandAffinityCategory
Justice2.22×Politics & Society
Cuautitlán Izcalli10.26×Travel & Leisure
JTV (Indonesia)1.53×
nbc chicago1.52×Movies & TV
Totally Spies!3.31×Movies & TV
Penn & Teller2.18×Movies & TV
Suikoden IV8.11×Games
Leverage (TV series)1.66×Movies & TV
Ext JS7.43×Technology & Electronics
Barclays Center2.77×Sports
Life of Pi1.88×Movies & TV
Mad About You2.4×Movies & TV
Better Off Dead (film)1.77×Movies & TV
Isabel Pantoja3.44×Music & Radio
İznik5.23×Travel & Leisure
Academy Award for Best Film Editing1.79×Movies & TV
My Name Is Khan3.82×Movies & TV
Bulacan2.08×Travel & Leisure
Omaha Storm Chasers2.33×Sports
Toros de Tijuana2.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Escondido, California audience
TraitClusterScore
Urban LifestyleOPEN1.3
TravellingTHRILL1.21
Luxury OrientationPREMIUM1.15
Quality AwarenessPREMIUM1.14
DIY MentalityTHRILL1.07
ExtroversionTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Escondido, California
CountryShare
United States58.9%
Mexico16.9%
Argentina6.5%

See Escondido, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Escondido, California have in United States?

Escondido, California has an estimated audience of 739,464 people in United States, concentrated in California and Texas.

What is the gender split and age of Escondido, California fans?

51.8% of Escondido, California fans are female, 48.2% are male, with an average age of 38.4 years.

Which brands do Escondido, California fans like most?

Escondido, California fans show strongest brand affinity for Justice (2.22×), Cuautitlán Izcalli (10.26×), and JTV (Indonesia) (1.53×) over the country average.

Where do Escondido, California fans live in United States?

Escondido, California fans in United States are most concentrated in California (reach 554,598), Texas (reach 89,100), and Florida (reach 31,137). These three regions account for the largest share of the active audience.

What other brands do Escondido, California fans also like?

Beyond Escondido, California itself, the audience over-indexes on Cuautitlán Izcalli (10.26×), JTV (Indonesia) (1.53×), nbc chicago (1.52×), and Totally Spies! (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Escondido, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.