Family room Audience in United States

Family room logo

Family room has an estimated audience of 4,474,121 people in United States. 72.5% are female, 27.5% are male, average age 42.2. Top regions: California, Ohio, Florida. Top brand affinities: Mathcore, Google Home, The Historian, Product design, Eurail.

The average Family room fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Ohio, Florida. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Family room audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Family room fans

Demographic split for Family room audience in United States
MetricValue
Female72.5%
Male27.5%
Average age42.2
Estimated audience size4,474,121

Audience persona

The typical Family room fan in United States is more female, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Family room in United States
RegionReachAffinity
California570,6461.16×
Ohio390,8932.84×
Florida328,0611.08×
North Carolina261,8541.95×
Texas256,9340.67×
New York221,2760.89×
Washington181,6512.02×
Illinois169,8471.14×
New Jersey150,7551.32×
Pennsylvania144,1970.96×
Maryland144,1781.87×
Georgia132,5040.96×
Virginia107,8740.99×
Michigan107,2450.92×
Massachusetts79,3830.9×
Arizona75,7850.83×
Indiana62,2970.76×
Tennessee60,4570.67×
Oregon59,2331.15×
Missouri58,4860.81×
Connecticut49,8861.11×
Vermont49,5356.31×
Minnesota48,9570.76×
Colorado47,1680.67×
Wisconsin45,4680.68×
Utah43,7551.09×
Kentucky40,6190.72×
South Carolina40,4510.6×
Alabama37,2480.6×
Nevada29,1740.67×
Louisiana25,9360.45×
Kansas24,7850.7×
Iowa24,1330.65×
Oklahoma23,1710.47×
Mississippi20,8360.57×
Nebraska18,8750.84×
Arkansas15,5490.42×
West Virginia13,0730.63×
Idaho12,0720.54×
Rhode Island12,0430.85×
Delaware11,7660.95×
Washington, District of Columbia11,6810.87×
New Hampshire10,7710.61×
Hawaii10,3180.54×
New Mexico9,3880.42×
Alaska8,2390.86×
North Dakota7,4780.81×
Montana7,1830.58×
Maine7,1120.44×
South Dakota7,0890.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family room audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
Product design1.6×Business & Career
Eurail16.57×Cars & Mobility
Grace Slick6.47×Music & Radio
JDSU2×Business & Career
Parral, Chihuahua8.99×Travel & Leisure
Jesse Plemons2.04×Movies & TV
Fairy godmother4.34×Literature
Vocal harmony2.47×Music & Radio
Goop2.87×Internet & Social Media
Governor of Michigan3.72×Politics & Society
Historic site2.13×Arts & Culture
Isla Holbox12.37×Travel & Leisure
Hibachi3.75×Food & Beverages
Algebra6.16×Business & Career
Nebraska Cornhuskers football1.65×Sports
Cam Ward1.73×Sports
Home staging2.36×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family room audience
TraitClusterScore
Quality AwarenessPREMIUM1.97
Risk AppetiteTHRILL1.8
Luxury OrientationPREMIUM1.68
DIY MentalityTHRILL1.24
Price SensitivityPREMIUM1.24
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Family room
CountryShare
United States33.4%
United Kingdom7.6%
Pakistan7.6%

See Family room audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Family room have in United States?

Family room has an estimated audience of 4,474,121 people in United States, concentrated in California and Ohio.

What is the gender split and age of Family room fans?

72.5% of Family room fans are female, 27.5% are male, with an average age of 42.2 years.

Which brands do Family room fans like most?

Family room fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.63×), and The Historian (16.48×) over the country average.

Where do Family room fans live in United States?

Family room fans in United States are most concentrated in California (reach 570,646), Ohio (reach 390,893), and Florida (reach 328,061). These three regions account for the largest share of the active audience.

What other brands do Family room fans also like?

Beyond Family room itself, the audience over-indexes on Google Home (11.63×), The Historian (16.48×), Product design (1.6×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.