FamilyLife Audience in United States
FamilyLife has an estimated audience of 332,827 people in United States. 72.6% are female, 27.4% are male, average age 40.8. Top regions: Texas, New York, California. Top brand affinities: Bully (2011 film), Hebe, Mathcore, Google Home, Lulu 黃路梓茵.
The average FamilyLife fan in United States is 40.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Bully (2011 film), Hebe, Mathcore, with strongest over-indexing on Bully (2011 film) (20× the country average). Demographically, the FamilyLife audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Website / Newspaper / Magazine
Demographics of FamilyLife fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 40.8 |
| Estimated audience size | 332,827 |
Audience persona
The typical FamilyLife fan in United States is more female, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Bully (2011 film).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 39,003 | 1.36× |
| New York | 32,137 | 1.73× |
| California | 28,710 | 0.78× |
| Florida | 23,817 | 1.06× |
| Pennsylvania | 17,067 | 1.52× |
| Virginia | 13,700 | 1.69× |
| Georgia | 11,570 | 1.13× |
| Ohio | 10,409 | 1.02× |
| Michigan | 9,797 | 1.13× |
| North Carolina | 9,275 | 0.93× |
| Illinois | 8,447 | 0.76× |
| Tennessee | 6,702 | 1× |
| Maryland | 6,606 | 1.15× |
| New Jersey | 6,590 | 0.78× |
| Washington | 6,347 | 0.95× |
| Minnesota | 5,940 | 1.25× |
| Oregon | 5,739 | 1.5× |
| Indiana | 5,409 | 0.89× |
| Arizona | 5,353 | 0.79× |
| Missouri | 5,313 | 0.99× |
| Colorado | 5,178 | 0.99× |
| Arkansas | 5,005 | 1.83× |
| South Carolina | 4,961 | 0.99× |
| Wisconsin | 4,890 | 0.98× |
| Alabama | 4,704 | 1.01× |
| Louisiana | 4,606 | 1.07× |
| Massachusetts | 4,137 | 0.63× |
| Utah | 3,227 | 1.08× |
| Oklahoma | 3,146 | 0.85× |
| Kentucky | 3,139 | 0.75× |
| Kansas | 2,685 | 1.02× |
| Iowa | 2,476 | 0.9× |
| Idaho | 2,186 | 1.31× |
| Connecticut | 2,174 | 0.65× |
| Nebraska | 2,111 | 1.26× |
| Mississippi | 1,861 | 0.68× |
| Washington, District of Columbia | 1,688 | 1.69× |
| New Mexico | 1,633 | 0.98× |
| Nevada | 1,595 | 0.5× |
| Hawaii | 1,062 | 0.74× |
| Montana | 1,048 | 1.13× |
| Maine | 991 | 0.83× |
| West Virginia | 955 | 0.62× |
| South Dakota | 891 | 1.16× |
| New Hampshire | 684 | 0.52× |
| North Dakota | 590 | 0.86× |
| Alaska | 580 | 0.81× |
| Delaware | 562 | 0.61× |
| Wyoming | 504 | 1.02× |
| Rhode Island | 463 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bully (2011 film) | 20× | Movies & TV |
| Hebe | 16.14× | Home & Garden |
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.66× | Technology & Electronics |
| Lulu 黃路梓茵 | 3.28× | Movies & TV |
| The Historian | 16.48× | Literature |
| Yoga Journal | 18.67× | Sports |
| Emperor Entertainment Group | 12.26× | Business & Career |
| Zoo Tycoon (series) | 20× | Games |
| Dental hygienist | 6.37× | Health |
| Israel | 1.99× | Travel & Leisure |
| Mackenzie Foy | 6.59× | Fashion & Accessoires |
| Goop | 4.23× | Internet & Social Media |
| Eurail | 16.57× | Cars & Mobility |
| Nationality | 1.58× | Politics & Society |
| Fairy godmother | 5.44× | Literature |
| Filmweb | 20× | Movies & TV |
| Pillow | 1.5× | Home & Garden |
| Governor of Michigan | 5.16× | Politics & Society |
| headspace | 6.38× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.17 |
| Spirituality | BALANCE | 1.64 |
| Community Orientation | OPEN | 1.54 |
| Luxury Orientation | PREMIUM | 1.49 |
| DIY Mentality | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.1% |
| France | 8.9% |
| Australia | 6.2% |
See FamilyLife audiences in other countries
More Kids & Family audiences in United States
Frequently asked questions
How many fans does FamilyLife have in United States?
FamilyLife has an estimated audience of 332,827 people in United States, concentrated in Texas and New York.
What is the gender split and age of FamilyLife fans?
72.6% of FamilyLife fans are female, 27.4% are male, with an average age of 40.8 years.
Which brands do FamilyLife fans like most?
FamilyLife fans show strongest brand affinity for Bully (2011 film) (20×), Hebe (16.14×), and Mathcore (17.5×) over the country average.
Where do FamilyLife fans live in United States?
FamilyLife fans in United States are most concentrated in Texas (reach 39,003), New York (reach 32,137), and California (reach 28,710). These three regions account for the largest share of the active audience.
What other brands do FamilyLife fans also like?
Beyond FamilyLife itself, the audience over-indexes on Hebe (16.14×), Mathcore (17.5×), Google Home (11.66×), and Lulu 黃路梓茵 (3.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for FamilyLife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.