Federal Student Aid Audience in United States

Federal Student Aid logo

Federal Student Aid has an estimated audience of 1,096,124 people in United States. 72.1% are female, 27.9% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, JDSU, The Historian, Monogram.

The average Federal Student Aid fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, JDSU, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the Federal Student Aid audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of Federal Student Aid fans

Demographic split for Federal Student Aid audience in United States
MetricValue
Female72.1%
Male27.9%
Average age35.2
Estimated audience size1,096,124

Audience persona

The typical Federal Student Aid fan in United States is more female, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Federal Student Aid in United States
RegionReachAffinity
California130,8541.09×
Texas89,7910.95×
Florida75,8881.02×
New York66,1551.08×
Pennsylvania37,5181.02×
Georgia37,2261.1×
Illinois35,9150.98×
Ohio32,3140.96×
North Carolina31,2350.95×
Virginia30,0641.13×
Michigan26,2870.92×
New Jersey23,9760.86×
Washington22,8791.04×
Maryland22,3111.18×
Massachusetts21,3000.99×
Indiana20,5711.03×
Tennessee20,3230.92×
Missouri19,0401.08×
Arizona17,0740.76×
Louisiana16,5051.17×
Minnesota16,3211.04×
Wisconsin16,2970.99×
Kentucky16,1651.18×
South Carolina16,1360.98×
Colorado15,7760.91×
Alabama14,3040.93×
Oregon13,9411.11×
Oklahoma12,8651.06×
Iowa11,2451.25×
Connecticut11,1541.01×
Mississippi9,9861.11×
Arkansas9,5541.06×
Kansas9,3721.08×
Nevada7,6100.72×
Utah6,9700.71×
Nebraska6,4811.18×
Idaho5,2700.96×
West Virginia4,9890.98×
Washington, District of Columbia4,9481.5×
New Mexico4,4110.8×
New Hampshire3,7620.87×
Hawaii3,7230.79×
Maine3,3220.85×
South Dakota3,1611.25×
Montana3,1111.02×
Rhode Island2,8370.81×
North Dakota2,8221.25×
Delaware2,4070.8×
Alaska1,9510.83×
Vermont1,8580.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Federal Student Aid audience
BrandAffinityCategory
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
JDSU3.67×Business & Career
The Historian16.48×Literature
Monogram3.8×Home & Garden
Nationality1.66×Politics & Society
Pillow1.65×Home & Garden
The Perks of Being a Wallflower (film)5.19×Movies & TV
Eurail16.57×Cars & Mobility
Noodle (Gorillaz)2.47×Music & Radio
Parral, Chihuahua9.01×Travel & Leisure
David Yurman1.61×Fashion & Accessoires
Figure painting (hobby)2.67×Arts & Culture
Home staging2.51×Home & Garden
Staycation1.55×Home & Garden
Nurse education1.52×Kids & Family
Powell's Books6.37×Shopping
Jack White2.12×Movies & TV
Evan Tanner16.6×Sports
Isla Holbox10.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Federal Student Aid audience
TraitClusterScore
Risk AppetiteTHRILL2.46
Career OrientationPOWER1.8
Luxury OrientationPREMIUM1.65
Urban LifestyleOPEN1.56
Community OrientationOPEN1.45
Price SensitivityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Federal Student Aid
CountryShare
United States62.7%
United Kingdom15.9%
Japan8.8%

See Federal Student Aid audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Federal Student Aid have in United States?

Federal Student Aid has an estimated audience of 1,096,124 people in United States, concentrated in California and Texas.

What is the gender split and age of Federal Student Aid fans?

72.1% of Federal Student Aid fans are female, 27.9% are male, with an average age of 35.2 years.

Which brands do Federal Student Aid fans like most?

Federal Student Aid fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.66×), and JDSU (3.67×) over the country average.

Where do Federal Student Aid fans live in United States?

Federal Student Aid fans in United States are most concentrated in California (reach 130,854), Texas (reach 89,791), and Florida (reach 75,888). These three regions account for the largest share of the active audience.

What other brands do Federal Student Aid fans also like?

Beyond Federal Student Aid itself, the audience over-indexes on Google Home (11.66×), JDSU (3.67×), The Historian (16.48×), and Monogram (3.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Federal Student Aid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.