Fermented milk products Audience in United States
Fermented milk products has an estimated audience of 836,862 people in United States. 56.8% are female, 43.2% are male, average age 42.9. Top brand affinities: Collectable, Jesse Plemons, Jingoism, Whataburger, Israel.
Top brand affinities include Collectable, Jesse Plemons, Jingoism, with strongest over-indexing on Collectable (1.8× the country average). Demographically, the Fermented milk products audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Category: Food & Beverages · Type: Topic
Demographics of Fermented milk products fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.9 |
| Estimated audience size | 836,862 |
Audience persona
The typical Fermented milk products fan in United States is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Collectable.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 1.8× | Kids & Family |
| Jesse Plemons | 3.83× | Movies & TV |
| Jingoism | 1.94× | Politics & Society |
| Whataburger | 1.55× | Food & Beverages |
| Israel | 1.78× | Travel & Leisure |
| Jeep Wagoneer | 4.64× | Cars & Mobility |
| Pillow | 1.67× | Home & Garden |
| Kansas | 1.97× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.48× | Sports |
| Lulu 黃路梓茵 | 1.75× | Movies & TV |
| Public speaking | 2.36× | Politics & Society |
| 3D printing | 1.5× | Technology & Electronics |
| Erie County, New York | 5.66× | Travel & Leisure |
| Urban horticulture | 2.09× | Home & Garden |
| Chiropractic education | 6.21× | Business & Career |
| Hayward, California | 5.75× | Travel & Leisure |
| Nurse education | 1.72× | Kids & Family |
| edureka | 16.37× | Business & Career |
| Corona (band) | 2.54× | Music & Radio |
| Colorado River | 2.85× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.97 |
| Convenience Orientation | PREMIUM | 2.48 |
| Spirituality | BALANCE | 2.21 |
| Family Orientation | CONSERVATISM | 2.04 |
| Healthy Lifestyle | BALANCE | 1.99 |
| Sustainability | BALANCE | 1.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Italy | 16.3% |
| India | 8.2% |
See Fermented milk products audiences in other countries
- Fermented milk products — Germany
- Fermented milk products — United Kingdom
- Fermented milk products — France
- Fermented milk products — Italy
- Fermented milk products — Spain
- Fermented milk products — Brazil
- Fermented milk products — Japan
- Fermented milk products — South Korea
- Fermented milk products — India
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fermented milk products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.