Ferret Audience in United States

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Ferret has an estimated audience of 1,639,388 people in United States. 64.8% are female, 35.2% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Dog breed, Combat sport, Collectable, Nebraska Cornhuskers football.

The average Ferret fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Dog breed, Combat sport, with strongest over-indexing on Staycation (6.4× the country average). Demographically, the Ferret audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Ferret fans

Demographic split for Ferret audience in United States
MetricValue
Female64.8%
Male35.2%
Average age40.8
Estimated audience size1,639,388

Audience persona

The typical Ferret fan in United States is more female, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Ferret in United States
RegionReachAffinity
California199,3771.11×
Texas179,0421.27×
Florida131,1811.18×
New York90,6750.99×
Illinois60,3361.1×
Georgia60,0421.19×
Pennsylvania54,6770.99×
North Carolina54,6751.11×
Ohio49,5030.98×
New Jersey42,4751.02×
Michigan40,9200.95×
Virginia39,8921×
Washington37,5151.14×
Arizona36,5421.09×
Tennessee33,7471.03×
Indiana32,6461.09×
Massachusetts31,8130.98×
Maryland27,9040.99×
Missouri26,2540.99×
Colorado24,8650.96×
Alabama24,8591.09×
South Carolina24,7861×
Louisiana24,4801.16×
Kentucky23,5411.15×
Minnesota21,0370.9×
Wisconsin21,0070.85×
Oklahoma20,0611.1×
Nevada19,8371.25×
Oregon19,3391.03×
Utah17,2771.18×
Connecticut17,1461.04×
Arkansas14,3421.06×
Mississippi14,2041.05×
Kansas13,2651.03×
Iowa12,1400.9×
New Mexico8,8311.07×
Idaho8,4441.03×
Nebraska8,2531×
West Virginia8,2141.08×
Hawaii5,9060.84×
Rhode Island4,9570.95×
New Hampshire4,7500.74×
Maine4,7400.81×
Delaware3,7540.83×
Montana3,6490.8×
Washington, District of Columbia3,5080.71×
South Dakota3,3840.89×
Alaska3,1390.9×
North Dakota2,9710.88×
Vermont2,0170.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ferret audience
BrandAffinityCategory
Staycation6.4×Home & Garden
Dog breed1.78×Pets & Animals
Combat sport1.93×Sports
Collectable1.83×Kids & Family
Nebraska Cornhuskers football4.11×Sports
Mackenzie Foy6.16×Fashion & Accessoires
3D printing1.92×Technology & Electronics
Jingoism1.57×Politics & Society
Home staging3.49×Home & Garden
Jesse Plemons2.28×Movies & TV
Bank account1.59×Business & Career
Queens College, City University of New York4.46×Business & Career
JDSU1.62×Business & Career
Isla Holbox11.79×Travel & Leisure
Stamp collecting2.16×Home & Garden
Charlamagne Tha God4.15×Movies & TV
Monogram1.67×Home & Garden
Hibachi3.35×Food & Beverages
Halsey, Oregon3.47×Travel & Leisure
UK garage2.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ferret audience
TraitClusterScore
Risk AppetiteTHRILL1.85
ExtroversionTHRILL1.64
Pet OwnershipJOY1.56
IndividualismJOY1.36
PatriotismCONSERVATISM1.36
Luxury OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Ferret
CountryShare
United States34.0%
France21.7%
United Kingdom7.0%

See Ferret audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Ferret have in United States?

Ferret has an estimated audience of 1,639,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Ferret fans?

64.8% of Ferret fans are female, 35.2% are male, with an average age of 40.8 years.

Which brands do Ferret fans like most?

Ferret fans show strongest brand affinity for Staycation (6.4×), Dog breed (1.78×), and Combat sport (1.93×) over the country average.

Where do Ferret fans live in United States?

Ferret fans in United States are most concentrated in California (reach 199,377), Texas (reach 179,042), and Florida (reach 131,181). These three regions account for the largest share of the active audience.

What other brands do Ferret fans also like?

Beyond Ferret itself, the audience over-indexes on Dog breed (1.78×), Combat sport (1.93×), Collectable (1.83×), and Nebraska Cornhuskers football (4.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ferret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.