Ficus Audience in United States

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Ficus has an estimated audience of 1,730,432 people in United States. 83.0% are female, 17.0% are male, average age 34.7. Top regions: California, Florida, Texas. Top brand affinities: Mothercare, Cachorro, CAC 40, English literature, Necktie.

The average Ficus fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Mothercare, Cachorro, CAC 40, with strongest over-indexing on Mothercare (2.8× the country average). Demographically, the Ficus audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Ficus fans

Demographic split for Ficus audience in United States
MetricValue
Female83.0%
Male17.0%
Average age34.7
Estimated audience size1,730,432

Audience persona

The typical Ficus fan in United States is more female, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Ficus in United States
RegionReachAffinity
California340,0651.79×
Florida155,2901.33×
Texas128,7950.87×
New York90,1440.93×
Arizona60,2331.7×
Pennsylvania54,6150.94×
Illinois53,2340.92×
New Jersey51,0341.16×
North Carolina46,8880.9×
Washington46,4711.34×
Ohio45,1180.85×
Massachusetts44,0491.29×
Georgia41,4150.78×
Virginia40,1040.95×
Michigan38,2150.84×
Colorado33,3941.22×
Oregon29,8141.5×
Tennessee28,9590.83×
Missouri27,7601×
Indiana27,3240.86×
Minnesota27,3091.1×
Maryland25,3400.85×
Wisconsin24,2360.93×
South Carolina19,8350.76×
Utah19,0091.23×
Louisiana17,8900.8×
Alabama17,5780.73×
Kentucky17,4770.81×
Oklahoma17,0190.89×
Kansas15,7481.15×
Connecticut15,0810.87×
Nevada14,6250.87×
Iowa13,2940.93×
Idaho10,1041.16×
Arkansas9,9310.7×
Mississippi8,1970.57×
Hawaii8,1021.09×
New Mexico8,0770.93×
Nebraska8,0130.92×
New Hampshire7,8571.15×
Maine6,9181.12×
West Virginia5,9320.74×
Montana5,8491.22×
Washington, District of Columbia5,6971.1×
Rhode Island4,2650.77×
Alaska4,0341.09×
Delaware3,7890.79×
Vermont3,4731.14×
South Dakota3,3200.83×
North Dakota3,2330.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ficus audience
BrandAffinityCategory
Mothercare2.8×Kids & Family
Cachorro3.55×Pets & Animals
CAC 402×Business & Career
English literature2.53×Literature
Necktie1.76×Fashion & Accessoires
Highland games2.68×Sports
Kingdom of Judah2.03×Politics & Society
Buenavista (Madrid)2.3×Travel & Leisure
Gemma Ward4.02×Fashion & Accessoires
Tierra Cali1.62×Travel & Leisure
Hypothec2.47×Business & Career
Tierra caliente1.6×Travel & Leisure
Thom Browne1.82×Fashion & Accessoires
JC Whitney3.09×Shopping
Celtic punk1.92×Music & Radio
John Frusciante2.3×Music & Radio
Mariel Hemingway1.78×Fashion & Accessoires
Divergent series2.11×Movies & TV
Boracay1.53×Travel & Leisure
Lindsey Shaw1.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ficus audience
TraitClusterScore
Design AffinityPREMIUM2.16
Luxury OrientationPREMIUM1.56
SustainabilityBALANCE1.5
Healthy LifestyleBALANCE1.37
MindfulnessBALANCE1.34
Sports ActivityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Ficus
CountryShare
United States51.3%
Romania5.8%
Canada5.0%

See Ficus audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Ficus have in United States?

Ficus has an estimated audience of 1,730,432 people in United States, concentrated in California and Florida.

What is the gender split and age of Ficus fans?

83.0% of Ficus fans are female, 17.0% are male, with an average age of 34.7 years.

Which brands do Ficus fans like most?

Ficus fans show strongest brand affinity for Mothercare (2.8×), Cachorro (3.55×), and CAC 40 (2×) over the country average.

Where do Ficus fans live in United States?

Ficus fans in United States are most concentrated in California (reach 340,065), Florida (reach 155,290), and Texas (reach 128,795). These three regions account for the largest share of the active audience.

What other brands do Ficus fans also like?

Beyond Ficus itself, the audience over-indexes on Cachorro (3.55×), CAC 40 (2×), English literature (2.53×), and Necktie (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ficus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.