First aid Audience in United States

First aid has an estimated audience of 3,379,796 people in United States. 66.1% are female, 33.9% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Urban Outfitters, Mothercare, Pillow, Saving.
The average First aid fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Urban Outfitters, Mothercare, with strongest over-indexing on Elsword (20.91× the country average). Demographically, the First aid audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of First aid fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 41.5 |
| Estimated audience size | 3,379,796 |
Audience persona
The typical First aid fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 478,423 | 1.29× |
| Texas | 306,558 | 1.06× |
| Florida | 233,988 | 1.02× |
| New York | 194,924 | 1.03× |
| Pennsylvania | 111,939 | 0.98× |
| Georgia | 105,028 | 1.01× |
| Illinois | 104,992 | 0.93× |
| Ohio | 104,048 | 1× |
| North Carolina | 96,926 | 0.95× |
| Virginia | 96,141 | 1.17× |
| New Jersey | 91,283 | 1.06× |
| Washington | 86,326 | 1.27× |
| Michigan | 81,951 | 0.93× |
| Arizona | 78,053 | 1.13× |
| Massachusetts | 72,289 | 1.09× |
| Maryland | 64,127 | 1.1× |
| Tennessee | 63,316 | 0.93× |
| Indiana | 58,079 | 0.94× |
| Colorado | 57,156 | 1.07× |
| Missouri | 55,511 | 1.02× |
| Oregon | 50,408 | 1.3× |
| Wisconsin | 46,513 | 0.91× |
| Minnesota | 45,921 | 0.95× |
| Kentucky | 41,083 | 0.97× |
| South Carolina | 40,217 | 0.79× |
| Alabama | 38,116 | 0.81× |
| Utah | 36,530 | 1.21× |
| Louisiana | 36,217 | 0.83× |
| Oklahoma | 32,356 | 0.86× |
| Connecticut | 30,629 | 0.9× |
| Nevada | 29,758 | 0.91× |
| Arkansas | 26,586 | 0.95× |
| Kansas | 25,736 | 0.97× |
| Iowa | 24,552 | 0.88× |
| Mississippi | 23,442 | 0.84× |
| Hawaii | 21,552 | 1.48× |
| West Virginia | 19,353 | 1.23× |
| Idaho | 18,632 | 1.1× |
| Nebraska | 16,279 | 0.96× |
| New Mexico | 15,533 | 0.92× |
| Washington, District of Columbia | 11,439 | 1.13× |
| New Hampshire | 11,309 | 0.85× |
| Maine | 10,477 | 0.87× |
| Montana | 9,074 | 0.97× |
| Rhode Island | 8,955 | 0.83× |
| Alaska | 8,081 | 1.12× |
| Delaware | 6,748 | 0.72× |
| North Dakota | 6,426 | 0.93× |
| South Dakota | 6,364 | 0.81× |
| Vermont | 6,122 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20.91× | Games |
| Urban Outfitters | 1.74× | Shopping |
| Mothercare | 2.77× | Kids & Family |
| Pillow | 1.53× | Home & Garden |
| Saving | 1.65× | Business & Career |
| Cachorro | 1.64× | Pets & Animals |
| Janitor | 1.68× | Home & Garden |
| Vacaville, California | 2.85× | Travel & Leisure |
| Solo climbing | 1.69× | Sports |
| English literature | 1.68× | Literature |
| Colorado River | 1.58× | Travel & Leisure |
| Hebe | 1.57× | Home & Garden |
| Certified diabetes educator | 3.23× | Business & Career |
| Brunello Cucinelli | 1.75× | Fashion & Accessoires |
| Software widget | 3.31× | Technology & Electronics |
| Tierra caliente | 1.7× | Travel & Leisure |
| Gaelic football | 1.5× | Sports |
| Kingdom of Judah | 1.53× | Politics & Society |
| Further education | 1.74× | Kids & Family |
| Celtic punk | 1.7× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.74 |
| Family Orientation | CONSERVATISM | 1.49 |
| Sustainability | BALANCE | 1.38 |
| Creativity | OPEN | 1.27 |
| Design Affinity | PREMIUM | 1.27 |
| Career Orientation | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| United Kingdom | 11.2% |
| Australia | 7.0% |
See First aid audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does First aid have in United States?
First aid has an estimated audience of 3,379,796 people in United States, concentrated in California and Texas.
What is the gender split and age of First aid fans?
66.1% of First aid fans are female, 33.9% are male, with an average age of 41.5 years.
Which brands do First aid fans like most?
First aid fans show strongest brand affinity for Elsword (20.91×), Urban Outfitters (1.74×), and Mothercare (2.77×) over the country average.
Where do First aid fans live in United States?
First aid fans in United States are most concentrated in California (reach 478,423), Texas (reach 306,558), and Florida (reach 233,988). These three regions account for the largest share of the active audience.
What other brands do First aid fans also like?
Beyond First aid itself, the audience over-indexes on Urban Outfitters (1.74×), Mothercare (2.77×), Pillow (1.53×), and Saving (1.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for First aid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.