First aid Audience in United States

First aid logo

First aid has an estimated audience of 3,379,796 people in United States. 66.1% are female, 33.9% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Urban Outfitters, Mothercare, Pillow, Saving.

The average First aid fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Urban Outfitters, Mothercare, with strongest over-indexing on Elsword (20.91× the country average). Demographically, the First aid audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Field of study

Demographics of First aid fans

Demographic split for First aid audience in United States
MetricValue
Female66.1%
Male33.9%
Average age41.5
Estimated audience size3,379,796

Audience persona

The typical First aid fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for First aid in United States
RegionReachAffinity
California478,4231.29×
Texas306,5581.06×
Florida233,9881.02×
New York194,9241.03×
Pennsylvania111,9390.98×
Georgia105,0281.01×
Illinois104,9920.93×
Ohio104,048
North Carolina96,9260.95×
Virginia96,1411.17×
New Jersey91,2831.06×
Washington86,3261.27×
Michigan81,9510.93×
Arizona78,0531.13×
Massachusetts72,2891.09×
Maryland64,1271.1×
Tennessee63,3160.93×
Indiana58,0790.94×
Colorado57,1561.07×
Missouri55,5111.02×
Oregon50,4081.3×
Wisconsin46,5130.91×
Minnesota45,9210.95×
Kentucky41,0830.97×
South Carolina40,2170.79×
Alabama38,1160.81×
Utah36,5301.21×
Louisiana36,2170.83×
Oklahoma32,3560.86×
Connecticut30,6290.9×
Nevada29,7580.91×
Arkansas26,5860.95×
Kansas25,7360.97×
Iowa24,5520.88×
Mississippi23,4420.84×
Hawaii21,5521.48×
West Virginia19,3531.23×
Idaho18,6321.1×
Nebraska16,2790.96×
New Mexico15,5330.92×
Washington, District of Columbia11,4391.13×
New Hampshire11,3090.85×
Maine10,4770.87×
Montana9,0740.97×
Rhode Island8,9550.83×
Alaska8,0811.12×
Delaware6,7480.72×
North Dakota6,4260.93×
South Dakota6,3640.81×
Vermont6,1221.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for First aid audience
BrandAffinityCategory
Elsword20.91×Games
Urban Outfitters1.74×Shopping
Mothercare2.77×Kids & Family
Pillow1.53×Home & Garden
Saving1.65×Business & Career
Cachorro1.64×Pets & Animals
Janitor1.68×Home & Garden
Vacaville, California2.85×Travel & Leisure
Solo climbing1.69×Sports
English literature1.68×Literature
Colorado River1.58×Travel & Leisure
Hebe1.57×Home & Garden
Certified diabetes educator3.23×Business & Career
Brunello Cucinelli1.75×Fashion & Accessoires
Software widget3.31×Technology & Electronics
Tierra caliente1.7×Travel & Leisure
Gaelic football1.5×Sports
Kingdom of Judah1.53×Politics & Society
Further education1.74×Kids & Family
Celtic punk1.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by First aid audience
TraitClusterScore
PatriotismCONSERVATISM1.74
Family OrientationCONSERVATISM1.49
SustainabilityBALANCE1.38
CreativityOPEN1.27
Design AffinityPREMIUM1.27
Career OrientationPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for First aid
CountryShare
United States26.2%
United Kingdom11.2%
Australia7.0%

See First aid audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does First aid have in United States?

First aid has an estimated audience of 3,379,796 people in United States, concentrated in California and Texas.

What is the gender split and age of First aid fans?

66.1% of First aid fans are female, 33.9% are male, with an average age of 41.5 years.

Which brands do First aid fans like most?

First aid fans show strongest brand affinity for Elsword (20.91×), Urban Outfitters (1.74×), and Mothercare (2.77×) over the country average.

Where do First aid fans live in United States?

First aid fans in United States are most concentrated in California (reach 478,423), Texas (reach 306,558), and Florida (reach 233,988). These three regions account for the largest share of the active audience.

What other brands do First aid fans also like?

Beyond First aid itself, the audience over-indexes on Urban Outfitters (1.74×), Mothercare (2.77×), Pillow (1.53×), and Saving (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for First aid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.