Fishing industry Audience in United States

Fishing industry logo

Fishing industry has an estimated audience of 1,839,459 people in United States. 28.1% are female, 71.9% are male, average age 46.8. Top regions: California, Florida, Texas. Top brand affinities: Israel, Pro-Ject, Alaska, Urban Outfitters, Product design.

The average Fishing industry fan in United States is 46.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Israel, Pro-Ject, Alaska, with strongest over-indexing on Israel (5.46× the country average). Demographically, the Fishing industry audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Fishing industry fans

Demographic split for Fishing industry audience in United States
MetricValue
Female28.1%
Male71.9%
Average age46.8
Estimated audience size1,839,459

Audience persona

The typical Fishing industry fan in United States is more male, around 46.8 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Fishing industry in United States
RegionReachAffinity
California136,2840.67×
Florida60,3920.48×
Texas57,3160.36×
New York54,9800.53×
Washington37,6841.02×
Virginia29,7430.66×
Massachusetts27,0230.75×
North Carolina24,7900.45×
Georgia23,7110.42×
Illinois23,5550.38×
Pennsylvania23,4400.38×
Kentucky21,3470.93×
Oregon20,3490.97×
Tennessee17,7170.48×
Ohio16,7530.3×
New Jersey15,9580.34×
Michigan15,8000.33×
Louisiana15,5390.66×
Mississippi14,9800.99×
Missouri13,8320.47×
Indiana13,3300.4×
Arkansas13,3080.88×
Oklahoma13,0150.64×
Maryland12,7970.4×
South Carolina12,7040.46×
Arizona12,6120.34×
Connecticut12,4530.68×
Alabama12,3980.48×
West Virginia12,3671.44×
Alaska12,3413.14×
Wisconsin12,2230.44×
Colorado12,0250.41×
Hawaii11,8181.49×
Kansas11,4230.79×
Idaho11,4201.24×
Iowa10,8440.72×
Montana10,7582.11×
Maine10,6531.62×
South Dakota10,6192.5×
Utah10,5180.64×
North Dakota10,3392.74×
New Hampshire10,1901.41×
Wyoming10,0043.67×
Nebraska9,9781.08×
New Mexico9,9261.08×
Nevada9,8940.56×
Rhode Island9,8391.68×
Vermont9,6783×
Minnesota9,3610.36×
Delaware8,8111.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fishing industry audience
BrandAffinityCategory
Israel5.46×Travel & Leisure
Pro-Ject6.42×Music & Radio
Alaska2.51×Travel & Leisure
Urban Outfitters2.64×Shopping
Product design2.09×Business & Career
UK garage5.46×Music & Radio
edureka28.76×Business & Career
Jeep Wagoneer4.42×Cars & Mobility
Jennifer Fisher Jewelry17.75×Fashion & Accessoires
Pillow1.51×Home & Garden
Nebraska Cornhuskers football2.47×Sports
Jeep Grand Cherokee (WJ)3.74×Cars & Mobility
Monogram2.23×Home & Garden
Certified diabetes educator7.5×Business & Career
Keith Stanfield3.59×Movies & TV
Glossier2.71×Beauty & Wellness
Jennifer Meyer7.28×Fashion & Accessoires
Emperor Entertainment Group5.71×Business & Career
N1 road (South Africa)1.96×Travel & Leisure
Keeper (password manager)3×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fishing industry audience
TraitClusterScore
Risk AppetiteTHRILL2.79
PatriotismCONSERVATISM2.18
Need for SecurityCONSERVATISM1.88
Luxury OrientationPREMIUM1.43
DIY MentalityTHRILL1.36
Sports ActivityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Fishing industry
CountryShare
United States38.4%
India5.6%
Australia4.6%

See Fishing industry audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Fishing industry have in United States?

Fishing industry has an estimated audience of 1,839,459 people in United States, concentrated in California and Florida.

What is the gender split and age of Fishing industry fans?

28.1% of Fishing industry fans are female, 71.9% are male, with an average age of 46.8 years.

Which brands do Fishing industry fans like most?

Fishing industry fans show strongest brand affinity for Israel (5.46×), Pro-Ject (6.42×), and Alaska (2.51×) over the country average.

Where do Fishing industry fans live in United States?

Fishing industry fans in United States are most concentrated in California (reach 136,284), Florida (reach 60,392), and Texas (reach 57,316). These three regions account for the largest share of the active audience.

What other brands do Fishing industry fans also like?

Beyond Fishing industry itself, the audience over-indexes on Pro-Ject (6.42×), Alaska (2.51×), Urban Outfitters (2.64×), and Product design (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishing industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.