Flatiron District Audience in United States

Flatiron District logo

Flatiron District has an estimated audience of 719,514 people in United States. 61.8% are female, 38.2% are male, average age 38.5. Top regions: New York, Texas, New Jersey. Top brand affinities: Natural rubber, Mothercare, Google Analytics, Sub Zero (Official), Sailor.

The average Flatiron District fan in United States is 38.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, New Jersey. Top brand affinities include Natural rubber, Mothercare, Google Analytics, with strongest over-indexing on Natural rubber (1.51× the country average). Demographically, the Flatiron District audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Flatiron District fans

Demographic split for Flatiron District audience in United States
MetricValue
Female61.8%
Male38.2%
Average age38.5
Estimated audience size719,514

Audience persona

The typical Flatiron District fan in United States is more female, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Flatiron District in United States
RegionReachAffinity
New York472,24411.75×
Texas81,0101.31×
New Jersey78,1514.27×
California72,5570.92×
Florida36,5700.75×
Pennsylvania25,4831.05×
Massachusetts19,3451.36×
Virginia18,2271.04×
Connecticut18,2242.53×
Illinois17,1540.72×
North Carolina15,4000.71×
Georgia15,0930.68×
Maryland11,4280.92×
Ohio11,4120.51×
Washington9,9100.69×
Tennessee9,2740.64×
Michigan9,2700.49×
Colorado7,7820.69×
Arizona6,7900.46×
Missouri6,4920.56×
Indiana6,3090.48×
South Carolina6,0710.56×
Minnesota5,5730.54×
Wisconsin4,9720.46×
Oregon4,8040.58×
Alabama4,4930.45×
Louisiana4,3670.47×
Washington, District of Columbia4,2821.98×
Kentucky3,8680.43×
Oklahoma3,7060.46×
Utah2,9320.46×
Kansas2,8580.5×
Nevada2,7320.39×
Arkansas2,5260.43×
Rhode Island2,3771.04×
New Hampshire2,2860.81×
Iowa2,2460.38×
Mississippi2,1970.37×
Maine1,8670.72×
Nebraska1,6360.45×
Hawaii1,5060.49×
Delaware1,3680.69×
New Mexico1,2850.36×
Idaho1,2810.35×
West Virginia1,2800.38×
Alaska1,2780.83×
Montana1,2070.6×
Vermont1,1690.93×
South Dakota1,0990.66×
North Dakota1,0700.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flatiron District audience
BrandAffinityCategory
Natural rubber1.51×Cars & Mobility
Mothercare1.96×Kids & Family
Google Analytics2.19×Internet & Social Media
Sub Zero (Official)4.18×Literature
Sailor1.96×Travel & Leisure
Biblical inspiration3.15×Politics & Society
Oliver Platt2.85×Movies & TV
Colorado River2.12×Travel & Leisure
iPEC Coaching6.49×Business & Career
Atkins diet1.54×Health
CAC 401.57×Business & Career
Artistic inspiration1.7×Arts & Culture
Highland games2.54×Sports
Business English1.54×Business & Career
Sin Embargo MX6.32×News
York Minster6.32×Travel & Leisure
Ellen Burstyn2.29×Movies & TV
Naperville, Illinois1.86×Travel & Leisure
Fast Five1.89×Movies & TV
Tierra Cali1.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flatiron District audience
TraitClusterScore
Risk AppetiteTHRILL2.38
Design AffinityPREMIUM1.7
Luxury OrientationPREMIUM1.66
Career OrientationPOWER1.64
Urban LifestyleOPEN1.63
Quality AwarenessPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Flatiron District
CountryShare
United States96.3%
United Kingdom2.1%
Germany0.4%

See Flatiron District audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Flatiron District have in United States?

Flatiron District has an estimated audience of 719,514 people in United States, concentrated in New York and Texas.

What is the gender split and age of Flatiron District fans?

61.8% of Flatiron District fans are female, 38.2% are male, with an average age of 38.5 years.

Which brands do Flatiron District fans like most?

Flatiron District fans show strongest brand affinity for Natural rubber (1.51×), Mothercare (1.96×), and Google Analytics (2.19×) over the country average.

Where do Flatiron District fans live in United States?

Flatiron District fans in United States are most concentrated in New York (reach 472,244), Texas (reach 81,010), and New Jersey (reach 78,151). These three regions account for the largest share of the active audience.

What other brands do Flatiron District fans also like?

Beyond Flatiron District itself, the audience over-indexes on Mothercare (1.96×), Google Analytics (2.19×), Sub Zero (Official) (4.18×), and Sailor (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flatiron District. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.