Forward Audience in United States

Forward logo

Forward has an estimated audience of 1,235,007 people in United States. 62.9% are female, 37.1% are male, average age 40.2. Top regions: California, New York, Florida. Top brand affinities: Edvard Grieg, Natural rubber, Israel, Combat sport, Bank account.

The average Forward fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Edvard Grieg, Natural rubber, Israel, with strongest over-indexing on Edvard Grieg (47.02× the country average). Demographically, the Forward audience skews more female with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Forward fans

Demographic split for Forward audience in United States
MetricValue
Female62.9%
Male37.1%
Average age40.2
Estimated audience size1,235,007

Audience persona

The typical Forward fan in United States is more female, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Edvard Grieg.

Top regions in United States

Top regions ranked by reach for Forward in United States
RegionReachAffinity
California306,4542.26×
New York185,1312.68×
Florida124,1041.48×
Texas123,3921.16×
New Jersey52,9461.69×
Illinois52,9451.29×
Georgia51,6791.36×
Pennsylvania42,9781.03×
North Carolina35,6840.96×
Ohio32,7020.86×
Virginia31,7841.06×
Michigan31,3430.97×
Massachusetts31,1191.28×
Maryland26,1081.23×
Washington25,1801.02×
Arizona25,1271×
Tennessee23,0790.93×
Wisconsin22,4791.21×
South Carolina18,7801.01×
Colorado18,3140.94×
Missouri17,1280.86×
Louisiana16,7721.05×
Indiana16,5470.73×
Connecticut16,0311.29×
Alabama15,8330.92×
Minnesota14,1310.8×
Oregon13,3220.94×
Nevada12,7361.07×
Kentucky11,3520.73×
Oklahoma10,5210.77×
Mississippi9,2210.91×
Arkansas8,8550.87×
Utah8,1220.73×
Kansas7,4110.76×
Washington, District of Columbia7,4102×
Iowa6,7860.67×
Hawaii5,1130.96×
New Mexico4,2720.69×
Idaho4,0540.65×
New Hampshire3,8520.79×
Nebraska3,7970.61×
Rhode Island3,6690.93×
Delaware3,3981×
West Virginia3,3640.58×
Maine3,3030.75×
Montana2,2670.66×
Vermont1,4950.69×
North Dakota1,4920.59×
Alaska1,4500.55×
South Dakota1,2750.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forward audience
BrandAffinityCategory
Edvard Grieg47.02×Literature
Natural rubber3.52×Cars & Mobility
Israel3.28×Travel & Leisure
Combat sport2.25×Sports
Bank account3.32×Business & Career
JibJab7.24×Internet & Social Media
Pediatric Hematology and Oncology12.68×Health
Product design1.75×Business & Career
UK garage4.77×Music & Radio
Scratching post7.54×Pets & Animals
Nuts (film)4.56×Movies & TV
Home staging4.01×Home & Garden
Elsword11.51×Games
Movie Fanatic25.02×Movies & TV
KiwiCo4.21×Kids & Family
Home Delivery1.79×Food & Beverages
Glue logic5.4×Technology & Electronics
Salman Khan4.24×Movies & TV
Hideo Nomo9.45×Sports
Columbia, Missouri4.96×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forward audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.41
SustainabilityBALANCE1.41
Community OrientationOPEN1.37
Early Adopter MentalityPOWER1.32
DIY MentalityTHRILL1.28
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Forward
CountryShare
United States30.3%
Japan13.1%
India10.8%

See Forward audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Forward have in United States?

Forward has an estimated audience of 1,235,007 people in United States, concentrated in California and New York.

What is the gender split and age of Forward fans?

62.9% of Forward fans are female, 37.1% are male, with an average age of 40.2 years.

Which brands do Forward fans like most?

Forward fans show strongest brand affinity for Edvard Grieg (47.02×), Natural rubber (3.52×), and Israel (3.28×) over the country average.

Where do Forward fans live in United States?

Forward fans in United States are most concentrated in California (reach 306,454), New York (reach 185,131), and Florida (reach 124,104). These three regions account for the largest share of the active audience.

What other brands do Forward fans also like?

Beyond Forward itself, the audience over-indexes on Natural rubber (3.52×), Israel (3.28×), Combat sport (2.25×), and Bank account (3.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forward. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.