Rascasse Audience Intelligence

Forward Audience in United States

A data profile of the people who buy, follow and care about Forward in United States — modelled from more than twelve digital signal sources. Forward has an estimated audience of 1,422,794 people in United States.

#307among Singer-songwriter in United States#3779among Person in United States#2237in Music & Radio

The average Forward fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include John Lennon, International education, Ringo Starr, with strongest over-indexing on John Lennon (25.19× the country average).

Demographically, the Forward audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forward fan in United States is more female, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for John Lennon.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forward profile in United States.

Audience size
1.4M
in United States
Gender
59.0%♀
41.0% male
Age
38.5
average years
Country rank
#18480
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Forward fans

59.0% are female, 41.0% are male, average age 38.5.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Forward audience in United States
MetricValue
Female59.0%
Male41.0%
Average age38.5
Estimated audience size1,422,794
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Forward audience in United States
Age bracketShare%
16-1925%
20-2915%
30-3919%
40-4924%
50+18%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Forward audience comes from United States.

Worldwide audience distribution share by country for Forward
CountryShare
United States25.5%
Japan13.2%
India12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forward audience in United States is strongest.

Fig. 05

Top regions by affinity

Forward fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.44×
02California~300K2.11×
03Washington, District of Columbia~8K1.88×
04New Jersey~50K1.57×
05Florida~100K1.39×
06Wisconsin~30K1.26×
07Georgia~50K1.25×
08Connecticut~20K1.25×
09Maryland~30K1.19×
10Illinois~50K1.17×
11Massachusetts~30K1.17×
12Texas~100K1.09×
13Louisiana~20K1.09×
14Nevada~10K1.05×
15South Carolina~20K1.04×
16Delaware~4K1.03×
17Virginia~30K1.02×
18Pennsylvania~50K1.00×
19Washington~30K1.00×
20Hawaii~6K1.00×
21Michigan~30K0.97×
22Arizona~30K0.97×
23Rhode Island~4K0.97×
24North Carolina~40K0.95×
25Tennessee~30K0.92×
26Alabama~20K0.92×
27Mississippi~10K0.92×
28Oregon~10K0.91×
29Arkansas~10K0.91×
30Colorado~20K0.90×
31Ohio~40K0.86×
32New Hampshire~5K0.86×
33Vermont~2K0.86×
34Missouri~20K0.85×
35Oklahoma~10K0.85×
36Maine~4K0.85×
37Minnesota~20K0.81×
38Kansas~9K0.81×
39Montana~3K0.80×
40New Mexico~5K0.79×
41Idaho~5K0.79×
42Utah~10K0.78×
43Alaska~2K0.78×
44Kentucky~10K0.77×
45North Dakota~2K0.75×
46Indiana~20K0.73×
47Iowa~8K0.73×
48South Dakota~2K0.72×
49West Virginia~5K0.71×
50Nebraska~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Forward, United States
0.69×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forward audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forward audience
#·InterestCategoryAffinity×
01John LennonMusic & Radio25.19×
02International educationBusiness & Career21.75×
03Ringo StarrMusic & Radio15.72×
04Yoko OnoMusic & Radio15.70×
05IU (singer)Music & Radio11.90×
06Creedence Clearwater RevivalMusic & Radio11.56×
07The Beach BoysMusic & Radio8.84×
08MalaysiaTravel & Leisure8.81×
09BeijingTravel & Leisure8.59×
10Robert PlantMusic & Radio8.55×
11George HarrisonMusic & Radio7.43×
12Freddie MercuryMusic & Radio7.31×
13Neil DiamondMusic & Radio7.28×
14Priyanka ChopraMovies & TV6.95×
15Kurt CobainMusic & Radio6.10×
16Paul McCartneyMusic & Radio5.33×
17BTSMusic & Radio5.31×
18BritpopMusic & Radio4.57×
197-ElevenShopping2.82×
20RadioTechnology & Electronics2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forward audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forward audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.83×
PatriotismCONSERVATISM1.58×
SustainabilityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forward audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Healthy LifestyleBALANCE0.94×
Convenience OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Forward have in United States?

Forward has an estimated audience of 1,422,794 people in United States, concentrated in California and New York.

02

What is the gender split and age of Forward fans?

59.0% of Forward fans are female, 41.0% are male, with an average age of 38.5 years.

03

Which brands do Forward fans like most?

Forward fans show strongest brand affinity for John Lennon (25.19×), International education (21.75×), and Ringo Starr (15.72×) over the country average.

04

Where do Forward fans live in United States?

Forward fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Forward fans also like?

Beyond Forward itself, the audience over-indexes on International education (21.75×), Ringo Starr (15.72×), Yoko Ono (15.7×), and The Beach Boys (8.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Forward audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Forward. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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