Full moon Audience in United States

Full moon logo

Full moon has an estimated audience of 1,884,331 people in United States. 71.5% are female, 28.5% are male, average age 34.9. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Cam Ward, Google Home, Throne of Glass.

The average Full moon fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Cam Ward, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Full moon audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Full moon fans

Demographic split for Full moon audience in United States
MetricValue
Female71.5%
Male28.5%
Average age34.9
Estimated audience size1,884,331

Audience persona

The typical Full moon fan in United States is more female, around 34.9 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Full moon in United States
RegionReachAffinity
California199,1450.96×
Florida139,4781.09×
Texas119,9590.74×
New York94,8950.9×
Pennsylvania73,8091.16×
Ohio61,1981.05×
Illinois58,4770.93×
North Carolina56,2840.99×
Alabama53,7052.04×
Michigan51,8601.05×
Georgia49,1150.85×
Washington45,1011.19×
Massachusetts43,1821.16×
New Jersey41,6190.87×
Arizona41,1481.07×
Virginia36,1360.79×
Wisconsin35,5491.25×
Colorado35,4741.19×
Tennessee31,7680.84×
Indiana31,1450.9×
Minnesota30,9141.14×
Missouri29,1600.96×
Oregon27,0661.25×
South Carolina25,1690.89×
Maryland24,7710.76×
Kentucky20,2600.86×
Connecticut18,7660.99×
Nevada18,7561.03×
Oklahoma18,2290.87×
Louisiana17,7310.73×
Iowa15,6141.01×
Utah13,8920.82×
Kansas13,1030.88×
Arkansas11,5700.75×
Hawaii10,4721.29×
Maine10,2111.51×
Mississippi10,1290.65×
New Hampshire10,1201.36×
Idaho9,4111×
New Mexico9,0790.96×
Nebraska7,6200.81×
West Virginia7,3910.84×
Rhode Island6,5341.09×
Montana5,9431.14×
Delaware4,7880.92×
Alaska4,2021.04×
Washington, District of Columbia4,0140.71×
Vermont3,9611.2×
South Dakota3,7760.87×
North Dakota3,1960.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Full moon audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Cam Ward6.96×Sports
Google Home11.62×Technology & Electronics
Throne of Glass8.49×Literature
The Historian16.48×Literature
Natural rubber1.73×Cars & Mobility
Halsey, Oregon6.9×Travel & Leisure
Bank account1.93×Business & Career
3D printing1.95×Technology & Electronics
Monmouth County, New Jersey7.49×Travel & Leisure
Eurail16.57×Cars & Mobility
Jingoism1.54×Politics & Society
JDSU1.94×Business & Career
Home staging3.26×Home & Garden
Parral, Chihuahua9.01×Travel & Leisure
Tierra Cali4.4×Travel & Leisure
Nebraska Cornhuskers4.8×Sports
Jesse Plemons1.91×Movies & TV
Kendra Scott1.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Full moon audience
TraitClusterScore
MindfulnessBALANCE2.42
SustainabilityBALANCE1.78
LGBTQ+ IdentityOPEN1.54
Urban LifestyleOPEN1.52
TravellingTHRILL1.51
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Full moon
CountryShare
United States27.1%
Taiwan8.3%
Japan6.2%

See Full moon audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Full moon have in United States?

Full moon has an estimated audience of 1,884,331 people in United States, concentrated in California and Florida.

What is the gender split and age of Full moon fans?

71.5% of Full moon fans are female, 28.5% are male, with an average age of 34.9 years.

Which brands do Full moon fans like most?

Full moon fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Cam Ward (6.96×) over the country average.

Where do Full moon fans live in United States?

Full moon fans in United States are most concentrated in California (reach 199,145), Florida (reach 139,478), and Texas (reach 119,959). These three regions account for the largest share of the active audience.

What other brands do Full moon fans also like?

Beyond Full moon itself, the audience over-indexes on Mathcore (18.06×), Cam Ward (6.96×), Google Home (11.62×), and Throne of Glass (8.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Full moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.