Gallant Audience in United States
Gallant has an estimated audience of 386,021 people in United States. 49.7% are female, 50.3% are male, average age 30.8. Top brand affinities: Home equity, Guy Fieri, Harlow, Elsword, Brittney Griner.
Top brand affinities include Home equity, Guy Fieri, Harlow, with strongest over-indexing on Home equity (11.46× the country average). Demographically, the Gallant audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Gallant fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 30.8 |
| Estimated audience size | 386,021 |
Audience persona
The typical Gallant fan in United States is balanced, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 11.46× | Home & Garden |
| Guy Fieri | 16.05× | Movies & TV |
| Harlow | 37.15× | Travel & Leisure |
| Elsword | 19.99× | Games |
| Brittney Griner | 7.81× | Sports |
| Guayabera | 27.9× | Fashion & Accessoires |
| FOX 10 Phoenix | 22.69× | Movies & TV |
| Overtone | 8.94× | Beauty & Wellness |
| Disney Fanatic | 55.83× | Kids & Family |
| Tezz | 5.11× | Movies & TV |
| No Escape (1994 film) | 7.77× | Movies & TV |
| Google Photos | 1.65× | Technology & Electronics |
| Commercial mortgage | 4.29× | Business & Career |
| Lenny Henry | 18.26× | Movies & TV |
| Grinch | 2.61× | Movies & TV |
| Fairy godmother | 4.78× | Literature |
| Yahoo Sports Fantasy | 4.45× | |
| Kendra Scott | 1.77× | Fashion & Accessoires |
| Monogram | 2.31× | Home & Garden |
| Ellen Burstyn | 5.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.8 |
| Early Adopter Mentality | POWER | 1.61 |
| Extroversion | THRILL | 1.26 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Quality Awareness | PREMIUM | 1.23 |
| Design Affinity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.6% |
| Brazil | 11.2% |
| India | 6.2% |
See Gallant audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gallant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.